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Decide: Better Ways of Making Better Decisions Paperback – February 26, 2013

3.2 3.2 out of 5 stars 5 ratings

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Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives. Yet, we often make decisions without properly considering the context, options and implications of our actions. Or worse still, we end up managing the consequences of avoiding taking difficult decisions.
Decide sets out a clear and easy to follow model that will enable you to make or contribute to effective decisions, proving that it does not have to be a long drawn out process, as long as you use a mixture of rational and lateral thinking.
Free from business jargon, and filled with relevant case studies,
Decide is a vital book for everyone whose life revolves around successful decision making. Thought-provoking and practical, it will help you always make the right decisions, and choose from your options wisely, whether you have 60 days, 60 minutes or just 60 seconds.

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Editorial Reviews

Review

"Wethey's anecdotes and insights illustrate and outline the psychological, economic and personal elements that lie behind our decisions. All told, some decisions can be complex. But whether it's worth you reading this book - remarkably simple." -- JR ― Elite Business Magazine

About the Author

For over two decades, David Wethey has been helping some of the world's largest companies in an important area of decision making - the selection of their advertising agencies and marketing partners. He's had a unique insight into hundreds of companies, first as a successful ad man and more recently running his own consultancy practice Agency Assessments International. David is a frequent lecturer and writer on marketing and advertising issues and you can find his blog at www.makingbetterdecisionsbetter.co.uk, or follow his frequent tweets @davidwethey.

Product details

  • Publisher ‏ : ‎ Kogan Page; 1st edition (February 26, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 312 pages
  • ISBN-10 ‏ : ‎ 0749466294
  • ISBN-13 ‏ : ‎ 978-0749466299
  • Item Weight ‏ : ‎ 13.4 ounces
  • Dimensions ‏ : ‎ 5.39 x 0.67 x 8.46 inches
  • Customer Reviews:
    3.2 3.2 out of 5 stars 5 ratings

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3.2 out of 5 stars
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Top reviews from the United States

  • Reviewed in the United States on April 19, 2013
    According to David Wethey, "Decision science is a complex and rich academic area, quite apart from its importance in every aspect of human life." He continues to make substantial contributions to that science, with this book (obviously) but also with on-going research that he discusses while introducing himself in the "My Story" section that precedes the Introduction to the book. His mission in life is to help as many people as possible to develop the same skills that Noel Tichy and Warren Bennis examine while explaining, in their book Judgment, how winning leaders make great calls. In the first chapter, they assert that what really matters "is not how many calls a leader gets right, or even what percentage of calls a leader gets right. Rather it is important how many of the important ones he or she gets right." They go on to suggest that effective leaders "not only make better calls, but they are able to discern the really important ones and get a higher percentage of them right. They are better at a whole process that runs from seeing the need for a call, to framing issues, to figuring out what is critical, to mobilizing and energizing the troops."

    Wethey believes (and I agree) that almost anyone can develop the same skills. Being able to decide which decisions to make is one of the most important. In fact, each of us makes several hundred decisions each day and most are "no brainers." But there are others that require sound judgment, indeed a process, and these decisions can determine what the consequences will be, for better or worse, for entire organizations as well as for individuals. Whatever their size and nature may be, all organizations need sound decision making at all levels and in all areas of operation.

    I commend Wethey on his brilliant use of several reader-devices that include dozens of "blog extracts" inserted strategically throughout his narrative. They "mostly relate to a specific event or controversy, which hopefully will make them sharper and more relevant than mere theory; and secondly, they are easy to read at around 400-500 words!" They demonstrate all manner of decision dilemma situations, many with which readers can identify. He also shares the real-world experiences of others who are involved in a decision making process. There are many different paths to a decision, sound or otherwise. Wethey also draws upon an abundance of primary and secondary resources, including his own experiences in 38 different countries with several different companies such as the A.C. Nielsen Company, McCann-Erickson, other smaller advertising agencies, and most recently Agency Assessments International (AAI).

    Since completing the book, he has decided not to "run any more pitches asking agencies for free goods -- and [aim] to convert the whole industry to a better way. Scary, but the right thing to do. An instinctive decision with rational back-up. And yes, I slept on it before pressing the button!"

    These are among the passages that caught my eye, also listed to suggest the scope of Wethey's coverage:

    o How do we explain seriously bad decisions?, and, Why do things that aren't a good idea? (Pages 41-44)
    o Decision Traps (53-54)
    o Was the financial crisis caused by Decision Traps?, and, What makes a decision bad? (62-65)
    o Before embarking on a big decision you have to define the opportunity or solve the problem (69-71)
    o Capitalizing on opportunities (71-77)
    o Problem-solving techniques (89-91)
    o The Holy Grail - better decisions, and, A smart way to masker decisions better (92-97)
    o The emotional side of decision making (100-101)
    o Difficult decisions (117-120)
    o Highlights on decision making from the interviews (124-131)
    o Why are meetings so frustrating?, and, What can go wrong with meetings (150-153)
    o Blamers and Pacifiers (171-172)
    o High confidence, low self-esteem (175-180)
    o Steve Jobs - The most effectual thinker of our era (186-187)
    o Three dimensions of choice (195-198)

    In the final chapter, Wethey offers his 20 best decision tips. "My number 1 decision tip is that every decision - even one we have to take quickly - is a journey, not a single step. The journey looks like this" and Wethey provides a series of components followed by other 19 tips.

    I finished reading this book on April 15th, the day two bombs were detonated near the finish line of the Boston Marathon. Most of the first responders were not formally trained in medical care but did not hesitate to offer immediate assistance. The same was true of the teachers at Sandy Hook Elementary School in Newtown, CT. As David Wethey explains so well, there are crisis situation when there is little (if any) time for situation analysis, evaluation of options, etc. There really are better ways to make better decisions and most of them are explained in this book.
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Top reviews from other countries

  • Simon H.
    4.0 out of 5 stars Four Stars
    Reviewed in the United Kingdom on December 2, 2015
    good well present book full of supported evidence.
  • MRS O WELSH
    1.0 out of 5 stars What terrible book, how can i get my money back
    Reviewed in the United Kingdom on January 25, 2016
    What terrible book, how can i get my money back?
    It is is incoherent, with very poor structure and sequence, jumping all over the place.
    The writer asks the reader to understand all the principles of decision making from a bunch of interviews, without clearly summarising and explaining the principles.
    he keeps referring to the main sequence and process of decision making in a shorthand list, but never actually explains each step and how to operate with them. It is as if he assumes you are already familiar with the process form another book. Frame and keep framing or bad framing will get in you in trouble, he keeps repeating. What the hell is 'framing' to start with? Instead of an explanation this book is just a collection of interviews of people recalling their childhood and career.
    Way too expensive for a book that i not only abandoned, but got completely nothing out of.
  • Max
    3.0 out of 5 stars Okay
    Reviewed in the United Kingdom on October 3, 2013
    The seller was fine. no problems there, but the book wasn't that great. It wasn't particularly interesting and doesn't benefit anyone not interested in business studies.