Exactly How I Make Over $40,000 Per Month Online – Blogging (Part 3)


project life masteryThe core foundation of my business that has allowed me to earn well over $40,000 per month online has been my blog, ProjectLifeMastery.com.  Through creating high quality video blogs consistently, I’ve been able to build my own brand and reputation.  This blog has allowed me to build a following of loyal fans and people that trust me, which has led to further success in all of my other income streams.  My blog funnels into my Kindle e-books, allows me to profit from affiliate marketing, promoting my own courses, as well as getting coaching clients.

In the video blog below, I reveal how my blog works and how I use it to make money online.  I also share what it takes to create your own blog and how to make your blog profitable from scratch.

(Click here to watch on YouTube)


i think therefore i blog

When I was 24 years old, I had the unique experience of becoming“financially free”.  I was making over $60,000 per year through an online business that I was running, selling information products.  That $5000 per month that this business produced was more than enough to cover my lifestyle expenses, which was really cool.

While being financially free and never having to work was a cool feeling, it soon became boring.  I found myself in a place where I was unfulfilled in my life and had no purpose for each day.  I had nothing that really drove me or motivated me to grow and give beyond myself.  The online business that I was running wasn’t my “passion”, it was just a means to make money.

The gift that being financially free gave me was the opportunity to think about my life in different ways.  I began to ponder, “What do I really want to do in this lifetime?  What is my mission and purpose?” I also began asking, “What would make me happy?” and “How can I share my gifts with the world?”

These questions pointed me in the direction of blogging – doing what I do now.  I’ve always had an immense passion and drive within myself to grow and to give.  Since the age of 17 I’ve been constantly improving myself in every shape and form.  I’m hungry to be the best that I can be and to fulfill my potential on this planet.  I’ve always believed that the more that I grow and become better, the more that I am able to give and help others.  That’s when I came up with the idea of creating a blog that could help me accomplish this mission – Project Life Mastery.

I created this blog without any expectation to make money from it.  I just wanted a place where I could share things that I was doing in my life and what was helping me.  I believe that one of the best ways to learn something is to teach it, so by blogging and creating videos about things I was learning, I was really helping myself.

That’s why I began sharing reviews of books that I was reading and my morning ritual and my life plan. I also wanted to use my blog to help hold me accountable to some of my goals.  That’s why in 2012, I made it a goal to compete in a fitness competition and decided to blog about my journey and transformation.  By blogging about it, it helped me stay accountable to this goal, which I achieved back in 2012.  I also decided to share my goals publicly as well, as it’d help me be more motivated and accountable to achieving them.

At the time, I had no clue that sharing myself so openly and honestly would have such an impact on others.  The information that I was sharing ended up getting out there more and more on the internet, resulting in helping thousands of people around the world.  I slowly began receiving comments on my blog posts andYouTube videos.  I started to get e-mails from people constantly, just thanking me for helping them or asking me for advice.  Eventually, people started requesting to work with me 1-on-1 to help them with their goals, which is how my coaching program was created.

As time went on, I began to develop a consistent following of people that love my blog.  They look forward to each video blog that I put out and have become fans.  I believe it’s because I’ve been so open and transparent that I’m able to connect with people in a deep way and build a powerful relationship.  By helping others and providing value, it builds trust and a bond like no other.zig ziglar quote

There’s a great saying by Zig Ziglar, which is“You can get everything in life you want if you will just help others get what they want.”  This is very true, as I believe the secret to wealth is to add value to other peoples lives and to help people.  The more people you add value to and help, the more money you make also.

While blogging isn’t the most “passive” of income streams or isn’t something that happens quickly, it is definitely the most fulfilling thing that I do.  Blogging requires a lot of time and hard work.  It isn’t something that I can automate or outsource.  I can’t hire others to create the quality blog posts that I do or the videos that I create.  I have to do it myself and put myself out there in the world.

Project Life Mastery, however, is my passion.  It’s my mission and purpose in life.  It’s my vehicle to be able to grow and give to others.  I do it because I WANT to do it, not because I HAVE to.  Blogging doesn’t feel like work in any way – it’s fun for me.  It’s a hobby and I’ll likely continue to do this for the rest of my life.

Yes, I have been blessed to make money from blogging (which I’ll go into later), but the money I earn from it is secondary.  The joy and fulfillment I experience by doing what I love is matched by nothing else out there.


Once I started to get a consistent stream of visitors to my blog, I was then able to look at ways of making money from blogging.  I currently have monetized my blog in the following ways:

life mastery book 3d coverWhen people visit my blog and enjoy my content, then it leads them to wanting to learn more from me.  This is why Kindle publishing and having your own Kindle e-book is so useful, as it’s a product that you can sell to the visitors of your blog.

In my blog posts, I sometimes do reviews of certain products or things that have benefited me.  If I refer people to purchase someone else’s product or service, I can sometimes earn a commission (or referral fee) by doing so.  This is called affiliate marketing, which is another way that I make money blogging.

An example of this would be the 100 Day Challenge review that I share so passionately on my blog.  This is something that has changed my life in so many ways for the positive that I want to share it with others.  As a result of sharing it, I can also earn money by doing so also – isn’t that cool?

I also use my blog to build my e-mail list.  When people visit my blog, I want to make sure to get them to subscribe to my newsletter, so that I can remain in contact with them and build a relationship with them.  This allows me to send them more of my video blogs (free content that adds value), as well as promote products or services that I offer (Kindle e-books, affiliate marketing, information products, or coaching).

kindle money mastery

By having a consistent stream of visitors and followers, I am also able to survey them to find out exactly what they want.  This has helped me to get ideas for products or services that would benefit my audience.  This is what compelled me to create my own information product, a video training course called Kindle Money Mastery.  This was my first information product that I now sell through my blog, which has been another passive income stream for me.

And finally, I’ve been able to make money through coaching and consulting.  When you become successful, people want to learn from you and be around you.  They want to model your success or have you help them achieve success in their own lives.  They look up to you and are inspired by what you’re doing.  In my case, I’ve never really had to “promote” myself as a coach.  I have people come to me and message me, asking me to work with me 1-on-1 and offer to pay me in exchange.  That’s what led me to create an actual coaching program, which gives me the ability to help people on a more personal level.

These are the main ways that I make money blogging.  Of course, there are many other ways you can monetize a blog as well, which I will go into below.


how to make money bloggingI’ve put together 10 steps that anyone can follow to begin making money blogging.  These are the steps that I personally took that got me to where I am today.  If you follow them, I have no doubts that you can achieve the same success as me.

1. Find A Niche Or Market That You Want To Blog About

  • Since blogging is a long-term, active process that requires years of hard work, then you want to make sure it’s going to be on something that you are going to ENJOY blogging about and have a passion for.
  • Make sure there’s a market for your niche if you expect to make money from it down the road.

2. Come Up With A Name For Your Blog

  • Make sure it’s something that represents what your blog will be about.
  • It has to be something that people can easily remember, so they can come back to it.
  • You want to ensure that the .com domain name is available for the name of your blog.

3. Order Your Domain Name, Get Hosting And Set Up Your Blog Using WordPress

  • bluehost wordpressBuy the domain name for your blog.  Always use a .com if possible.  I use GoDaddy (or you can use BlueHost and get a free one with hosting).
  • Set up hosting for your blog, which will require a small monthly fee to host your blog.  I use BlueHost orHostGator.
  • Install WordPress (free) on your hosting platform and set it up.
  • Watch this video blog I created on how to set up your blog in minutes (includes free domain name and WordPress blog).

4. Set Up A Theme And Design For Your Blog

  • Install a theme for your blog to make it look good (there are many free ones available here).
  • If you want to pay for a theme, there’s many good ones at WooThemes.
  • I use Thesis theme for my blog, which allows me to customize it in any way that I want.
  • Get a logo designed for your blog.  I used 99Designs for my logo, but you can also get one inexpensively at Fiverr for only $5.

5. Write And Produce High Quality Content That Helps People

  • 90% of your efforts should be focused on producing high quality content that helps people.
  • Your content has to be SO GOOD that people will like and share it naturally.  It has to make people want to come back to your blog again and again.
  • Try to be personal in your content.  Share stories about yourself and your life, so that people can relate to you.
  • Go beyond just writing – explore doing YouTube videos or even a podcast.
  • The more content you put out, the more you will get found on the internet, which will get you more visitors.

6. Share Your Content As Much As You Can

  • With each blog post, you want to share it as much as you can to get it out there.
  • Share it on Facebook, Twitter and Google+.
  • Use websites like Reddit and StumbleUpon to get your content out there.

7. Make Sure Your Blog Is SEO Optimized

  • Optimize your blog for Google and the search engines, to take advantage of free traffic.
  • Install a Sitemap and Privacy Policy to your blog.
  • Set up a SEO Plugin, like All In One SEO Pack, and optimize your titles, descriptions and keywords.
  • Include keywords in your titles and descriptions of each blog post.
  • Make sure you use internal linking between blog posts.
  • Produce high quality content, aim for over 1,000+ words for each blog post.

8. Set Up An E-Mail List And Begin Collecting E-Mails

  • aweber bannerSet up an opt-in form on your blog to begin collecting e-mail addresses from your visitors.
  • Give away something for free, in exchange for their e-mail, like a free report or video.
  • Use Aweber to collect the e-mails and set up an auto-responder series.
  • I also use OptinSkin and OptinMonster to further collect e-mails from my subscribers.
  • Share any new content you produce with your e-mail subscribers to build a relationship with them.

9. Start Monetizing Your Blog

  • You can begin looking at ways to monetize your blog once you are getting around 100+ visitors per day.
  • You don’t want to try to monetize your blog too soon, as it will turn people off and prevent you from getting loyal fans.
  • You can make money from your blog in the following ways:
  • You want to survey your list and followers to find out what they want and then give that to them.
  • The goal is to build a following and audience first before you consider making money from them in any way.  This is the most important thing.  You always must put their interest above yours and cherish your audience.

10. Promote Your Blog As Much As You Can

  • Once your e-mail list and a monetization strategy is set up, you now want to drive as much traffic to your blog as you can.
  • Do guest posting on other peoples blogs to get visitors from them.
  • Try to get interviewed on others blogs, podcasts or YouTube channels.
  • Set up a Facebook fan page and use Facebook ads to drive traffic back to your blog.
  • Comment on others blogs and include a link back to your blog in your name.
  • Post in forums and message boards in your market.  Be an active, contributing member and add value to others.  You can include a link in your signature back to your blog.

These are the steps that I’ve taken to build Project Life Mastery to where it is today.  My blog now gets over 2,000 unique visitors per day and has a great following of loyal fans, which continues to grow everyday.  It took me a long time to get here, but it’s been worth it.

If you’re looking for a great course to help you learn blogging and get started, then there’s two that I can recommend that I’ve personally been through.  The first isFizzle, which has a course called Start A Blog That Matters.  The second isBlogging With John Chow, which is a powerful course that actually taught me how to really make money from my blog and profit from it.

For a more complete list of resources that I recommend, click here.

To view the other video blogs of this series on Exactly How I Make Over $40,000 Per Month Online, click below:

  1. Kindle Publishing
  2. Blogging
  3. Affiliate Marketing
  4. Information Products
  5. Coaching & Consulting

Please leave a comment below if you have any comments or questions about blogging.  I’m happy to answer them for you!

Exactly How I Make Over $40,000 Per Month Online – Blogging (Part 3)
4 (80%) 3 votes
  • Great post Stefan. Which traffic driving method you listed have you noticed to be the most successful?

    • Thanks Steven. Google by far drives the most traffic to my blog by a large margin. All 100% free traffic, which is great. It’s a result of the high quality content I produce on my blog. YouTube is great as well – I receive much less traffic, but more quality because people have a different level of engagement with me than just Google.

  • pastelskies

    This has been very frustrating for me trying to figure out where I can have a photo and video site that won’t run out of room, that I can grow with, look the way I want, & be easy & fun. I just spent a year building 111 pages at Wix that had online software easy enough to build with, yet now any edit I make renders half an hour wait & whole site bogs down for the constructing part.

    I then wasted 4 months of my precious time away from my art that I love, to learn WordPress or find a website answer, that resulted in the worst coding misery & complication ever. I got the easiest theme (Weaver or Weber II, or something like that) to have versatility, & both Facebook group as well as the theme support gave up on me & quit answering my questions.

    I have still not got WordPress to be drag and drop easy for my artistic eye, & am told to spend thousands to have someone teach me how to use what I would hate. I looked into Bluehost that also had no answers for how I can put up photos of my art & not overload even their server either.

    I’ve tried adding many comment systems to my site & they’re all complicated. I can’t figure out how to moderate them, how to have anybody comment with just an email, nor how to give this time waster to someone else, yet get valuable feedback from people somehow. I have spent years trying to figure all this out.

    How do I make it work? Where can an artist/photographer build a site without running out of server room, that will resize pictures and videos easy by just dragging corners? That will update text without me having to force periods between lines to ensure the spacing I want and get photos to stay maximized and not fight with the layout by hitting preview all day?

    Where do I host a membership site that’s 3-4 levels deep for customers to go to that right organized category without wasting time wading through everything, and where to host the videos for that membership site that are to be private, for paid members, and without paying Vimeo’s $200 a year?

    Something has to give. I basically want to know the structure or a plan laid out on what goes where and how to make it easy. Apparantly something works for you, but then again, everybody buys from make-internet-money products much more than buying an artist’s tutorial or course on how to paint. I thank you very much for opening another possible monetizing door regarding the Kindle market.

    I hope you will please help answer some of these frustrations and not ignore me like my other post on here (I know you’re busy), or like the other groups I tried to find answers from. Thanks for everything. You are finally a down to earth person without too much accent that explains things easy.

    • Hey, I’m not the best person to help you out with this. I’d try to find someone who is doing something similar to what you’re trying to accomplish, which seems to be a site for artists/photographers, and find out exactly from them what they do. You definitely need a bigger server if you’re going to be hosting large images or media files on it. I’m no expert on this though. For videos, I do use Vimeo and pay over $200/year. The reality is, it costs money to invest in a business. Hope you figure it out – good luck!

      • pastelskies

        Thank you

  • Stefan, another great, informative post. What’s your take on titling one’s blog with ones name?

    • Not a fan of it. If you build a brand around your own name, it can limit you down the road. In my case, because I have the brand “Project Life Mastery” and not “Stefan Pylarinos”, then I can eventually hire coaches under me or even potentially sell my brand. With a name, you become limited with that.

  • pastelskies

    Oops, you just answered my other post about moving where there’s less distraction and cheaper. Thank you! You rock!

  • Damn Stefan, you are truly doing great. When did you first started blogging? Anyway, great inspiration as always man! Keep it up.

    • Thanks Simon! I started PLM in January of 2012, so just over 2 years now.

  • Greg Jones

    Hey Stefan, about the courses on blogging that you recommend: I remember an email from you in which you wrote about a system called “Bloggers Creed”, but I do not see it listed here. Are the others ones better for beginners?

    • Hey Greg, yes Bloggers Creed is good too, albeit a slightly different method. I like the Start A Blog That Matters and Blogging With John Chow for beginners most.

  • That’s interesting that you get most of your traffic from Google. How many blog posts have you done so far? Do you blog once a week? For how many years now?

    • I try to do at least 2 video blogs per week, I have over 100+ video blogs currently on my blog and been doing it for over two years now.

  • Just discovered your website from a friend who liked your video on Youtube. You are definitely someone I’d like to model. I see you are a graduate of Tony Robbins – I’ve attended some of his programs and crewed for him on several occasions. I love how you’ve created your success and how you are sharing that information with others. I was very interested in your recommendation not to start monetizing your blog until you have 100+ visitors. This makes sense. Is this measured by statistics or subscribers to email list? I’ve just started a new blog and want to get it right and build a loyal following.

    • Thank you Sonia! I appreciate it so much. To answer your question, it’s measured by statistics. I use Google analytics to track the traffic on my blog.

  • JoJo Kadilihopper

    I don’t even now how I found this but its great information. Thanks!!!

  • Stefan Pylarinos CS Team

    Great question! You should find the answer in Stefan’s detailed blog post, entitled “How I started making money online…and how long it will take you to make money online”


    Hope that helps!

  • doyleRiot

    This is bad ass. I have a blog that’s pretty personal and raw. I get a lot of therapy from writing on it and I’ve seen a lot of people reach out to me for advice and to converse. I would love to do this every day. Hence signing up for the email list on this blog 😉

    • Awesome, definitely agree, blogging has benefitted me a lot as “therepeutic” as well. 🙂

  • Sergio

    I would like to start a blog, writing about stuffs I am related to al over my professional career, such as time management, goals setting, leadership, and so on. Do I have any chance to make money on that?

    • You can make money from any blog or website, as long as you have traffic and a following.

  • jerry

    so how to create a blog and which kind of blog?

  • Ian O’Jon

    Hi Stefan,
    How many posts per day did you make on your blog while you were building it? Also, how long before you had 100 visitors per day? Lastly, is there a way to have a blog that does not require full-time effort once it is running? By effort I mean, full TIME investment. Obviously one would have to continue making blog posts and videos, but how much time per day/week needs to be invested to maintain a successful blog?

    Thank you!