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Shad Helmstetter

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What to Say When you Talk To Yourself Mass Market Paperback – January 15, 1990

by Shad Helmstetter (Author)

5,970 ratings

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The classic, #1 best-selling book written on the subject of self-talk. (Completely updated in the Amazon Kindle eBook edition.)
Each of us is programmed from birth on, and as much as 75% or more of our programming may be negative or working against us. In this newly updated and revised eBook edition, Shad Helmstetter shows the reader how to erase and replace past mental programs with healthy, new programs that can be positively life-changing. Considered by many to be one of the most important and helpful personal growth books ever written.

Editorial Reviews

About the Author

Shad Helmstetter, PhD, (ShadHelmstetter.com) is the bestselling author of What To Say When You Talk to Your Self, Who Are You Really and What Do You Want, and ten other life-changing books. His books are published in many languages in more than sixty-four countries worldwide. Dr. Helmstetter is one of the most respected behavioral researchers of our time and has appeared on more than 1,200 radio and television programs, including repeat appearances on The Oprah Winfrey Show, ABC, NBC, CBS, and CNN News.

Product details

Publisher ‏ : ‎ Pocket Books (January 15, 1990)
Language ‏ : ‎ English
Mass Market Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0671708821
ISBN-13 ‏ : ‎ 978-0671708825
Item Weight ‏ : ‎ 3.99 ounces
Dimensions ‏ : ‎ 4.19 x 0.7 x 6.75 inches

Best Sellers Rank: #930,072 in Books (See Top 100 in Books)
- #1,077 in Personal Transformation Self-Help
- #8,609 in Success Self-Help
- #11,908 in Motivational Self-Help (Books)

Customer Reviews:
5,970 ratings

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Shad Helmstetter

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Shad Helmstetter, Ph.D., (www.shadhelmstetter.com) is the best-selling author of "What To Say When You Talk to Your Self," and 20 other life-changing books. His latest, "Negative Self-Talk and How to Change It” is now available on Amazon and in all eBook formats. His books are published in many languages in more than 70 countries worldwide.

Dr. Helmstetter is one of the most respected behavioral researchers of our time and has appeared on more than 1200 radio and television programs, including repeat appearances on Oprah Winfrey, ABC, NBC, CBS, and CNN News.

He speaks to as many as 250,000 people a year in personal speaking engagements throughout the U.S. and internationally.

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5,970 global ratings

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Customers say

Customers find the book well-written and easy to use, with clear explanations of self-talk concepts and step-by-step guidance. They appreciate how it helps rewire the brain and encourages positive thinking, with one customer noting its Biblical recommendations. The material quality receives positive feedback, with customers describing it as solid and well-put-together. While customers find the content valuable, some mention the book is repetitive, with multiple chapters repeating the same ideas.

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Readability Life changing Language Thought provoking Ease of use Material quality Repetition

432 customers mention "Readability"419 positive13 negative

Customers find the book highly readable, describing it as amazing and a must-read, with one customer noting it's very well written.

"...(or just this book on its own) can allow you to create astounding, quick results which can change your life forever...." Read more

"I gave it 4/5 because 5 stars is hard to earn, but this is still quite good...." Read more

"...This s h o u l d be a must read at grade school level....bcuz folks would get a lot more life lessons in this book, than what's currently being..." Read more

"...Enjoyed every chapter, and got thru it so quickly as it continues to captivate me!" Read more

366 customers mention "Life changing"363 positive3 negative

Customers find the book life-changing, as it teaches how to change thinking patterns and rewire the brain, helping them become more positive in all aspects of life.

"...This is NOT simply positive thinking, this is a SPECIFIC way of thinking and talking with sentences and ideas that are carefully formulated to..." Read more

"...I am living a new life now, full of purpose and full of energy. This book gives us a simple way to teach your brain to think differently...." Read more

"...But still, there is a pretty good amount of info and I think most people could create their own affirmations of positive self talk after reading the..." Read more

"This book has been a life saver for me...." Read more

214 customers mention "Language"189 positive25 negative

Customers appreciate the language of the book, which clearly explains self-talk concepts and helps retrain the mind, making the message simple to understand.

"...Finally, while the author presents some very good examples of self-talk, he notes that it will be helpful for you to sit down and write your own self..." Read more

"I chose to give 5 stars because of many reasons. The message in this book is so simple and so powerful...." Read more

"There's nothing new here, but the way the author lays out his coaching, the smooth flow and it's style...that's whata new...." Read more

"...In short, the book has some great information and ideas, but my experience is that honest self-talk is more important than anything else...." Read more

132 customers mention "Thought provoking"129 positive3 negative

Customers find the book thought-provoking, describing it as motivational and inspiring, with one customer noting it provides life-changing affirmations.

"...can allow you to create astounding, quick results which can change your life forever...." Read more

"...I am living a new life now, full of purpose and full of energy. This book gives us a simple way to teach your brain to think differently...." Read more

"...effort at changing their thoughts and beliefs, they can see great results over time...." Read more

"Yes, this book is a little verbose. That's okay. The nuggets of truth are easy to find...." Read more

112 customers mention "Ease of use"108 positive4 negative

Customers find the book easy to use, appreciating its step-by-step approach and practical guidance that requires minimal effort.

"...It's so simple and yet it never really occurred to me to be so purposeful about changing it...." Read more

"...I'm very impressed and grateful for this detailed guide...." Read more

"...Not this one. It's well written with tangible tools to use so that we are more positive about life...." Read more

"...It's hard to understand how something so simple and easy to practice works- so I stopped trying to understand it and just accepted the positive..." Read more

23 customers mention "Material quality"23 positive0 negative

Customers praise the book's material quality, describing it as well put together and solid, with one customer noting that the techniques have stood the test of time.

"...but repeat to yourself "I am whole, perfect, strong, powerful, harmonious, loving and happy"! Hope this helps." Read more

"...The books are great, the material is great but the author???..." Read more

"...Seriously, this is a FIRST class piece of work...." Read more

"...how to do the correct self-talk and affirmations. Very well done and..." Read more

29 customers mention "Repetition"4 positive25 negative

Customers find the book repetitive, with multiple chapters covering the same concepts over and over again.

"...This book is not the most well written book and there are a lot of things repeated, but if you take on board what is being said, you'll understand..." Read more

"...This book is repetitive and keeps lecturing on why, why, why...." Read more

"...But like many other self help books it gets repetitive and somewhat boring. Maybe the message is too simple ...." Read more

"...I must say I only rated it 4/5 because it gets repetitive (Ironically, the book highly suggests using repetition in your self talk)..." Read more

Top reviews from the United States

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Sharon Agren
Awesome book!
Reviewed in the United States on April 21, 2025
Verified Purchase

I've truly enjoyed this book. It has inspired me to be a better me. I've also bought many other of those books that I'm reading right now and they also are inspiring to me and when I quote the quotes quotes are given to me. I am them within Jesus name. Because we know that the beginning and end of our life is Jesus when we've already asked him into our life. God bless you all. These are great books because the Bible says by our words words were justified and by our words were condemned. I want my life justified and to finish all God ask for me to do in Jesus name God bless you all.

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Another World Terraria
The One Book You MUST Read
Reviewed in the United States on July 13, 2012
Verified Purchase
This book has the tools that can give you the power to create LASTING positive changes in your life. It's been said a hundred times in other reviews...these techniques simply work because it's a natural part of our mind, and we just needed to know how it works and how to direct it. Other motivational tools can be helpful and very good, but they generally create temporary changes until your old ways return. This book, in combination with other motivational tools and techniques (or just this book on its own) can allow you to create astounding, quick results which can change your life forever. This is NOT simply positive thinking, this is a SPECIFIC way of thinking and talking with sentences and ideas that are carefully formulated to reprogram your mind in the way that it naturally accepts messages.

I feel compelled to save someone from believing what the Negative Reviewers of this product have said. To anyone reading the negative reviews, let me point out my thoughts and beliefs about those negative reviewers' ideas:

My theories as to why the negative reviewers said what they did are the following (and please note that I am NOT criticizing these people personally, I am simply stating my OPINIONS as to why they formulated the feedback that they gave, so that someone considering buying the book can benefit from it)

They most likely went into the book with negative ideas, which immediately closes their minds off from considering, paying attention to, or trying the tools and ideas presented, and/or which predisposes them to look for anything that could possibly be negative or faulty about those ideas or tools (in their mind)

They didn't read the book carefully or truly grasp the concept of what was presented, for one reason or another

They didn't carefully follow the directions exactly as instructed, thereby nullifying any positive effects of the tools

Some people also pointed out that the author is very repetitive throughout the book. I believe it was repetitive for a reason. The whole point of the book is to drill into your mind and make you think, over and over, about why this really works. The idea, and the instructions, are that you must repeat things in a specific way, and so I believe the repetitive nature of the writing is there to consciously or subconsciously begin programming your mind to get you in the right direction.

Finally, while the author presents some very good examples of self-talk, he notes that it will be helpful for you to sit down and write your own self-talk that deals with your own personal needs, in a way that specifically covers all angles and elements of those issues. I truly believe that if you utilize the concepts exactly as presented, and you do it thoroughly and consistently, it will work wonders and change your life.

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57 people found this helpful

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Adam K
Good foundational book, especially for those struggling with low self-esteem, etc
Reviewed in the United States on June 6, 2020
Verified Purchase
I gave it 4/5 because 5 stars is hard to earn, but this is still quite good. That said, I was already familiar with the concept that I alone am responsible/in control of my thoughts and beliefs, but I found the book useful for the overall concepts about how to change negative self talk. It's so simple and yet it never really occurred to me to be so purposeful about changing it.

I also firmly believe that if people truly make an effort at changing their thoughts and beliefs, they can see great results over time. The overall message brings to mind some of the principles I've learned elsewhere, but not in a derivative way. It adds on to, mixes with, and supports some of the self-growth I've had in the past few years.

I will caution readers that this book is NOT strictly a detailed how-to book, and there are somewhat limited examples of how to create your own custom self talk. But still, there is a pretty good amount of info and I think most people could create their own affirmations of positive self talk after reading the examples.

I would recommend this book especially to people who are hard on themselves, have low self-esteem, are workaholics, are underachievers, anf especially people who feel that they have the capacity to do more, but can't seem to get going.

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9 people found this helpful

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Gary Hewitt
A Getting Better MUST READ
Reviewed in the United States on November 28, 2024
Verified Purchase
There's nothing new here, but the way the author lays out his coaching, the smooth flow and it's style...that's whata new. This s h o u l d be a must read at grade school level....bcuz folks would get a lot more life lessons in this book, than what's currently being taught
.

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3 people found this helpful

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Aniya Hamilton
Practical and to the point
Reviewed in France on December 19, 2024
Verified Purchase

This books is practical and realistic. I'd recommend it as a tool to learning how to rewire ones thoughts. Great read.

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Indiana Barbosa
Life changing book!
Reviewed in Canada on August 17, 2024
Verified Purchase
A must read book if you want to change your life, start now by reading this book today.. an extraordinary book to help you refocus, take control of your mind, life, present and future, specially these days we get bombarded with so much negative/useless messages.

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Tim Peirson
potentially life changing
Reviewed in the United Kingdom on December 19, 2024
Verified Purchase
Great read and very helpful … even by applying a small
Part of this book will help
Your life a lot.

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Charlie
great book
Reviewed in Spain on April 7, 2024
Verified Purchase
I would recommend this book everyone. I enjoy reading it tremendously. It’s like a wake up call for me. Wow!

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Fran Cordero
Insightful
Reviewed in Mexico on September 5, 2024
Verified Purchase
Muy bueno. Me ayudó a recordar conceptos y aprender nuevos,y su teoría es fácil de elpezar a aplicar.
Totalmente recomendado!

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Top reviews from the United States

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5.0 out of 5 stars Awesome book!

5.0 out of 5 stars The One Book You MUST Read

4.0 out of 5 stars Good foundational book, especially for those struggling with low self-esteem, etc

5.0 out of 5 stars A Getting Better MUST READ

Top reviews from other countries

5.0 out of 5 stars Practical and to the point

5.0 out of 5 stars Life changing book!

5.0 out of 5 stars potentially life changing

5.0 out of 5 stars great book

5.0 out of 5 stars Insightful

Awesome book!

The One Book You MUST Read

Good foundational book, especially for those struggling with low self-esteem, etc

A Getting Better MUST READ

Practical and to the point

Life changing book!

potentially life changing

great book

Insightful