Want to become an “Internet Authority”?
Over the last few years, I've built up my name and brand to the point of having thousands of followers and subscribers. I get bombarded by hundreds of messages and e-mails everyday, have thousands of customers that have purchased products from me, and everyday get requests for coaching. It wasn't easy to build myself up to this point, but I will share with you what I've done to become an “authority” on the internet.
Watch the video below:
4 Tips For Becoming An Internet Authority
First and foremost, you must have an online brand that you want to build in a specific niche. In my case, I'm in the Kindle Publishing, Internet Marketing and Self-Development niches. These are my areas of expertise and I've built a good reputation in this markets.
This principles can apply for ANY niche or market that you want to build yourself up in. It could be weight loss, health, cross fit, horseback riding, dating advice, internet marketing…. you name it.
1. Publish Tons Of Free High Quality Content
The most important part of developing your online presence is to be publishing tons of free high quality content. The more high quality content you publish on the internet, the more likely people are to find you. The better the content is, the more likely people will receive benefit from it and then begin to associate that benefit back to you. You begin to brand yourself as an “expert” or “authority” in your market, especially when your content is really good.
When you first begin publishing high quality content, most likely nobody will care or notice it. The process at the beginning is very slow. It takes awhile to build up an audience and fan base. It took me about a full year of doing video blogs consistently before I started to get a consistent following of fans. However, if you're consistent with it and your content is good, then eventually people will find you and begin to follow you.
Your content has to be SO GOOD that people will like it, share it, and subscribe to you for more. If the content is mediocre, then what reason do people have to follow you? It has to be better than everyone else. Hold nothing back and offer as much value as you can to people.
Here's a few ways that you can publish high quality content on the internet:
These are all ways for people to find you and receive benefit from your content.
2. Be Open And Transparent
The more open and transparent you are, the more likely you are able to connect with your audience and build a relationship.
In my case, I openly share my life, my goals, and results every month with my monthly goal reports. Through social media, you get to see where I'm traveling to, what I'm up to, and get a glimpse into my day-to-day life. This allows my audience to get a sense of “knowing me” on a personal level. It makes me more relatable. I even openly share my challenges and struggles.
Another powerful way of being open and transparent has been doing videos. I don't just do written content, but also put myself in front of a camera so that people can actually see and hear me. This makes me more real to someone. They get to experience and connect with my personality. This is also another powerful way to build a relationship with my audience.
3. Launch A Product
When you create and launch your own product, you instantly become an authority in other peoples eyes. For example, writing a book.
I remember the first time I wrote and published my first book, Life Mastery, I had hundreds of people share how impressed they were of it. There's something about being a “published author” that changes peoples perception of you.
By writing and publishing my own book on Kindle and Amazon, I've received dozens of more requests from people for interviews and to meet up. I've also had more people hire me for coaching and want to work with me. This is all from the authority status that being an author creates.
4. Social Proof
The final tip for becoming an internet authority is to develop social proof. You need to have REASONS for people to want to follow and listen to you.
In my case, having specific RESULTS in my life provides proof that I am someone worth listening to. When I moved into a $1.7 million dollar penthouse, it provided proof that I'm successful and more people wanted to know what I was doing to achieve such a result. The same thing when I bought my 2014 Corvette Stingray. Traveling the world, living the “Internet Lifestyle” and showing people my life through my videos and social media has also been powerful. When I leaned up and got to 6% body fat and competed in the WBFF, it gave me credibility that I knew what I was talking about with health and fitness. People get to actually see me achieve these goals and results in my monthly goal reports.
Results and proof are extremely crucial in developing yourself as an internet authority.
If you want to teach weight loss advice, then you better be in amazing shape and have the type of body that other people want.
If you want to teach how to make money online, then you better be making money online and have the lifestyle others want.
The same is said in ANY niche or market.
You don't have to be a millionaire or be super ripped or perfect by any means… but you have to have SOME result in that area for people to want to listen to you.
Social proof can also be accomplished through testimonials. Having testimonials from others is a powerful way to show people that you know what you're talking about. In my case, my Kindle Money Mastery course has helped so many people make money online and I publicly share those testimonials with others. This provides the certainty people need to want to sign up for a course, since they know it works for others.
These are the main strategies that have helped me build myself as an internet authority through Project Life Mastery.
If you want to build your own brand and reputation online, then follow these tips and you'll be there soon enough!