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How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books) Paperback – December 25, 2012
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Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools.
Dale Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.
- Print length272 pages
- LanguageEnglish
- Publication dateDecember 25, 2012
- Dimensions0.78 x 5.43 x 8.35 inches
- ISBN-109781451612592
- ISBN-13978-1451612592
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How to Win Friends and Influence People
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How to Win Friends and Influence People for Teen Girls
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About the Author
Product details
- ASIN : 1451612591
- Publisher : Simon & Schuster; Reprint edition (December 25, 2012)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 9781451612592
- ISBN-13 : 978-1451612592
- Item Weight : 8 ounces
- Dimensions : 0.78 x 5.43 x 8.35 inches
- Best Sellers Rank: #31,520 in Books (See Top 100 in Books)
- #27 in Leadership & Motivation
- #161 in Interpersonal Relations (Books)
- #662 in Success Self-Help
- Customer Reviews:
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About the author

Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.
Image by Dale Carnegie Created in vector format by Scewing (Heritage Auctions) [Public domain], via Wikimedia Commons
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Customers find this book to be a must-read staple, with one mentioning it's worth a quick read during a flight. The book contains timeless wisdom that remains relevant, and customers consider it an excellent update of the original classic. They appreciate its value for business, particularly in sales contexts.
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Customers find the book highly readable, describing it as a must-read staple that is fun to read and serves as a good introductory text. One customer mentions it's worth reading on a flight, while another notes it's enjoyable to reread multiple times.
"One of the greatest books ever written in its original form, the new book delves into the challenges that this digital generation of emails, and..." Read more
"...This book is also well worth taking the time to read as it provides a modern and positive message which is inspirational...." Read more
"...What makes this worth a quick read on your next flight is that it will remind you of what you already know and in the reminder lies the value...." Read more
"...The new version is worth the read even if you've read the old...." Read more
Customers find the book's insights enlightening and important, containing core messages that are useful and full of timeless wisdom.
"...Other areas of the book for this digital world were very enlightening as well...." Read more
"Ten out of ten. A useful tool to develop the skills and gain an understanding of how to connect with others in this time." Read more
"...is also well worth taking the time to read as it provides a modern and positive message which is inspirational...." Read more
"...In the section on making a lasting, positive impression on others, Carnegie opens with the call to “take an interest in other’s interest.”..." Read more
Customers appreciate this updated version of the classic book, describing it as an excellent modernization of the original work.
"...Friends and Influence People in the Digital Age is the perfect update to the original book...." Read more
"This classic book applies with an updated twist Dale Carnegie's basic principals on how to build relationships in today's world...." Read more
"This version is an update of the classic book, but geared specifically for interacting in digital times...." Read more
"...book is a good mixture of new and old stories that support the timeless Dale Carnegie Principles...." Read more
Customers find the book worth its price, particularly for business and sales purposes.
"I don't read this book much, but it definitely is worth the five stars. So much timeless advice is contained within these pages...." Read more
"...space between leadership, motivation, time management, communication, sales and sustained business growth...." Read more
"...have made this fit in a way that relates to today and building a quality value system, of personal integrity, for us all. HIGHLY RECOMENDED." Read more
"...this book at the library I had to get it for a friend, the price was excellent compared to the price at a book store, the shipping cost reasonable,..." Read more
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Great advice on how to be or become a leader that people can trust and admire.
Top reviews from the United States
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- Reviewed in the United States on April 22, 2015One of the greatest books ever written in its original form, the new book delves into the challenges that this digital generation of emails, and cells, Facebook and Twitter faces in humanizing these newer abilities to "touch base" while acknowledging that there is no replacement for face to face contact with more sensitive subjects, as in a reprimand or a communicating heartfelt thoughts and feelings with a loved one. There are "permanent in nature" messages we communicate when we press "send" on that email that are irreversible. Thus I found this area of the book very cutting edge. Too much of the time people in both business and personal relations are writing from an emotional focus, and "send" is the culmination or exclamation point of those emotions with in many cases irreversible results (its in black and white with your name and a time stamp!)
A quote from the book is fitting here.
"If you need to discuss a mistake or gaffe that somebody made, its best to do it in person or over the phone. Save your written communication for praise and constructive advice."
Other areas of the book for this digital world were very enlightening as well. The proven fact for instance that the internet while availing us many conveniences in the way of information, has made us more shallow thinkers, more impatient with each other, (service personnel, friends and loved ones). A famous movie critic in 2010 was noted as saying that there is a skitterish quality to this generation, not considerate of others, only in the getting of theirs, and quickly.
You know that sense of isolation you feel when a person is using a device in your presence or that eye contact with another human that is impeded while they are sending a text or otherwise disallowing a form of interaction that was once taken for granted?
While this book is not a cure for that it is certainly a balm in recognizing when you yourself have trampled over someone's feelings by negating their importance in your life. All people are important. The checker at the market lighting up when you speak her name! (its right there on her name tag!)
Also, remembering people's names is not easy. But is one of the most crucial areas of being successful in all aspects of human contact. This is a fact from the original Carnegie text that has lost none of its impact. I find the more I say a person's name the easier it is to remember, and it personalizes the thought I am trying to bring across to them.
I was shocked when the book ended. I wanted more. It is definitely on my re-read list.
A couple more quotes from the book I liked though the whole of the book "must" be taken in, these but snippets:
"He who sows courtesy reaps friendship."
"Giving away credit is a magical multiplier."
"Questions allow you to create a conversation-in any medium-that can lead to a better place for all involved. And it allows everybody to feel that they were involved in shaping the outcome."
I became a better, re-wired and "more connected" human being.
- Reviewed in the United States on January 29, 2025Ten out of ten. A useful tool to develop the skills and gain an understanding of how to connect with others in this time.
- Reviewed in the United States on November 4, 2017Is dealing with people your biggest stressor? It is for most and life has gotten more complex with the Internet. Here people can say anything and everything with little repercussions. This book explains that we should think of each communication online as a way to build trust. Many people also wish to be influencers. Since life is all about relationships this book explains how to be well liked by those you are in contact with online.
I will say than telling a lie to someone to help them save face may not always be the wisest thing to do. However, the advice to admit to your mistakes is valuable.
The original "How to Win Friends and Influence People" is still a great book to read and I'd recommend it. This book is also well worth taking the time to read as it provides a modern and positive message which is inspirational. I thought the author expressed his ideas well and gives very thoughtful advice.
Also, I did not originally like this book when I first read it. Maybe I wasn't ready and needed to be more humble to accept the messages this book provides. On the second reading I agreed with most of the book. It took five months for me to read this book again and I'm glad I gave it a second chance.
~The Rebecca Review
- Reviewed in the United States on April 11, 2017Dale Carnegie could be credited (or blamed depending on your perspective) for the glut of motivational books that have been published since 1936. How to Win Friends and Influence People was released that year and was rated by Time magazine in 2011 as one of their top one hundred books of all time.
The sagacious investor, Warren Buffett, has only one diploma hanging in his office, his certificate of Dale Carnegie training.
The version I am reviewing here follows the format of the original 1936 edition, but does more than simply use twenty-first century examples; it adapts the time-honoured principles to the age of the social megaphone. If there ever was a time when Carnegie’s principles need to be taken seriously, it must certainly be now.
The first principle, “If you want honey, don’t kick over the hive,” has been retitled “Bury your boomerangs.” The boomerangs are the things you say and write that when aimed at others, spin back and hit you. An article from the Huffington Post quoted in the book describes thirteen Facebook posts that got their authors dismissed from their jobs. Googling “dismissed from my job because of Facebook” yields fourty-six million more. In 1936 an unwarranted letter might have been seen by the recipient and a few others, all of whom might be appeased, today try retracting what you tweeted or said in front of a TV microphone you believed was off.
Carnegie counselled: Don’t criticize, condemn or complain.
Most people can distinguish between what is nothing more than flattery and what is an affirmation. Flattery is telling the person what they want to hear, affirmation requires more thought, requires seeing the person well enough to sense what to affirm. For that reason affirmation can have the life-changing impact that flattery never has. This is Carnegie’s second essential principle of engagement, “Affirm What’s Good.”
In the section on making a lasting, positive impression on others, Carnegie opens with the call to “take an interest in other’s interest.” Quoting a piece of research conducted by the New York Telephone Company in the 1930’s the most frequently used word in conversations was the personal pronoun “I.” The significance of self-interest has not and is unlikely to change.
The former editor of the New Republic and political blogger, Andrew Sullivan, invited readers to submit shots of the world just outside their homes. This interest in other’s interest went on to become the centrepiece for the Atlantic Monthly’s online strategy, and enhanced his personal following. People are attracted to people who care about what interests them.
Carnegie placed great store on the value to relationship of smiling. The research finding of Christakis and Fowler confirms that people who smile tend to have more friends with smiling getting you an average of one more close friend. This is not trivial as people only have about six close friends.
With much of our communication mediated through digital technologies, smiling takes on a new challenge: How to express warmth over the phone, sms, e-mail or twitter? This is only a challenge not an impossibility with the assistance of emoticons (the little faces) for informal settings and the use of the recipient’s name in the text wherever possible for formal ones.
When the lead singer of a little-known band had his guitar smashed by careless baggage handlers on a United Airlines flight he sought redress from the airline for a year with no result. No one listened or showed any concern for his situation. In frustration he wrote a song describing his experience, videoed it with friends and posted it on the Internet. Within two weeks it had attracted 4.1 million views and the Times of London reported that the video had precipitated a $180 million drop in United’s share price. Not listening to customers is always expensive, but not listening to friends, colleagues and family is no less damaging. The converse is similarly true; listening is a very engaging social force.
Carnegie sites avoiding arguments as a key ingredient in meriting and maintaining other’s trust. I do not know of anyone who put this better than the humourist, Dave Barry: “I argue very well. Ask any of my remaining friends. I can win an argument on any topic, against any opponent. People know this, and steer clear of me at parties. Often, as a sign of their great respect, they don't even invite me.”
There is probably nothing in this book of interpersonal insights that you do not know, so you will learn nothing new. What makes this worth a quick read on your next flight is that it will remind you of what you already know and in the reminder lies the value.
Readability Light +--- Serious
Insights High ---+- Low
Practical High --+-- Low
Ian Mann of Gateways consults internationally on leadership and strategy
Top reviews from other countries
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GiorgioReviewed in Italy on September 19, 2019
4.0 out of 5 stars Ottimo
libro molto interessante
- Mr. B. ShepherdReviewed in the United Kingdom on March 14, 2014
5.0 out of 5 stars Good simple and effective book
A thoroughly simplistic book, which states the obvious. Whilst simple and obvious it still conveys messages that most of us forget daily especially when communicating with others.
The chapter summary is essentially as follows:
- don't focus on problems but solutions
- didn't find fault reaffirm good qualities
- find out what the other people desire and focus on that
- take an interest in other people's interests in order to improve relationships
- smile a lot
- remember people's names
- listen more than talk and do so actively
- talk about things that matter to others even if they don't you
- make others feel good about themselves
- don't argue with others even when you're right
- admit your faults
- begin friendly and don't go in expecting a fight
- tap into the group collective
- allow others to take the glory
- appeal to honest motives and people will support you
- talk with others about your journey
- lead by example, the impossible should be embraced rather than shunned
- say positive things even when giving bad feedback
- acknowledge your faults before looking at others
- highlight your mistakes quickly and don't attempt to hide them
- use questions to lead people rather than telling them what to do
- play down other people's faults in order to influence them
The above are all simple facts of day to day communication but are skills many of us lack. The book essentially focuses on these points and gives case study scenarios through which each are explored.
A simple but effective book and should feature in any executive's library given that today saying even the slightest thing wrong can go viral within minutes leading to the death of one's career.
Overall book length, for the hardback format, was around 230 pages with large font. The book took me around 5-6 hours total to read from cover to cover. A quick and easy read but one I nevertheless recommend.
- Marianne CastilloReviewed in Mexico on March 12, 2019
5.0 out of 5 stars A MOST FOR HUMANS
As an introverted entrepreneur, this book has opened my eyes to new opportunities to connect with people, specially within the digital age. Also, If you are digital business owner (or work for someone) this will show you how tu succed at creating a positive culture of loyal clients.
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💁🏻♀️ Jilly Maus 💇🏻♀️Reviewed in Germany on March 25, 2025
5.0 out of 5 stars Super
Super gutes buch. Kann ich nur empfehlen.
- RAAMReviewed in Japan on January 18, 2019
5.0 out of 5 stars Nice
Nice