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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams Paperback – June 24, 2014

4.5 4.5 out of 5 stars 3,517 ratings

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"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.

Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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Editorial Reviews

Review

This is not just a book. It’s a license to print money. (Okay, maybe I’m overstating it a bit, but not by much.) I used Jeff’s Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. It’s all here—a proven strategy, real- world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it. —Michael Hyatt, New York Times Bestselling Author and Founder of PlatformUniversity.com

The title of this book, LAUNCH, is uniquely appropriate because Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry’s foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeff’s extraordinarily practical concepts, structures, strategies, tools, and processes. LAUNCH is a must read for all marketers---the go-to handbook for making money selling anything on the Internet. —Dan Sullivan, President and Founder of The Strategic Coach

It took me four years to grow my first business to $5 million. Using Jeff Walker’s product launch model, I was able to hit $5 million in sales---in a brand- new business niche---my first year. Jeff has created one of the most important innovations in marketing in the last 100 years. —Eben Pagan, Founder of Hot Topic Media and Serial Online Entrepreneur

Business is a succession of launches---new products, projects, promotions, incentives, partnerships, etc. To succeed you’ll need to master the launch. To do so you’ll want to study the master of the launch---Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically. —Darren Hardy, Publisher and Founding Editor of SUCCESS and New York Times Bestselling Author of "The Compound Effect: Jumpstart Your Income, Your Life, Your Success."

This book is a must read for everyone trying to influence and change people’s lives in a positive way. It’s a GREAT business book, but it’s also much more than a business book. I plan to get a copy for every Hay House author. —Reid Tracy, CEO, Hay House, Inc.

Even though I am a 30+ year veteran in direct marketing, this book made me realize how much there is still to learn about being an excellent marketer . . . and a human being as well. As one of the heroes among heart-based entrepreneurs on the planet, Jeff has written possibly the most important book about both direct response marketing and entrepreneurship in the last decade.

Anyone who thinks the word “launch” refers only to online marketing hasn’t been paying attention to direct response marketing over the last five decades (or more). And anyone who thinks that Jeff Walker hasn’t earned the right to own the word “launch” in today’s marketing landscape also hasn’t been paying attention.

LAUNCH is a must read for anyone in business today---experienced or novice—who needs to get their product or service out to the world . . . and wants to do it with integrity and power. —Brian Kurz, Executive Vice President, Boardroom, Inc.

The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these “launch days” into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation. —Vishen Lakhiani, Founder and CEO, Mindvalley

This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune. It breaks down everything from the Seed Launch, where you start completely from scratch, all the way up to the mega JV Launches that can bring in millions in a matter of days. The process definitely takes some work, but if you get the process down and use it, then you can have nearly instant sales and momentum in your business. Not only will following Jeff’s formula make your success more possible, it will make it more probable. So buy Jeff’s book---after all, he’s the guy who sold a million dollars of his product in a single hour! LAUNCH has both of our full endorsements, and it can change your business and your life. —Joe Polish and Dean Jackson, ILoveMarketing.com

When it comes to Internet marketing, Jeff Walker is a bonafide genius. Now with LAUNCH, he maps out exactly how you can successfully market any product or service online. A must read for all serious entrepreneurs. —Randy Gage, Author of the New York Times Bestseller, "Risky Is the New Safe."

This book isn’t just for people who want to make a lot of money in their businesses really fast. This is for people who want to live their best life, doing what they were born to do, and serving the world. I highly recommend this book to anyone that wants to make a bigger impact along with a much bigger income. —Christian Mickelson, CEO of CoachesWithClients.com

If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must read. Don’t walk to get a copy . . . run, and let Jeff Walker help you create a great legacy for those around you. —JB Glossinger, Founder of MorningCoach.com

In the early days of Web marketing, it was complete freaking chaos online. We knew we had unprecedented access to vast global audiences, but we lacked a simple, elegant way of introducing new products and closing sales.

Enter Jeff Walker . . . who arrived well-versed in old-school direct marketing, coupled with a unique early-adopter’s grasp of the potential online. He explained his idea to me, early on, as simply turning a damn good sales letter on its side . . . and using every aspect of this powerful new technology to attract prospects, build their desire to the breaking point, and then transform their lives by fulfilling on the promises that drove them nuts over an extended process of education, sharing, and giving away teasingly good samples.

The launch formula he perfected produced results for us far beyond any of our other online marketing efforts . . . time after time after time. It was stunning. And fun. And elegant in its simplicity. Jeff codified the way online launches will be conducted for generations to come. —John Carlton, Legendary Copywriter and Author of "The Simple Writing System" and "The Entrepreneur’s Guide to Getting Your Shit Together ."

I’ve known Jeff Walker for several years---I’ve watched the way he does business. It’s 100% based on building value, and that’s exactly what this book does. In LAUNCH he gives you the proven recipe for launching your product or business. Jeff teaches from experience, and he teaches with huge heart and great humility. His strategies are both revolutionary and incredibly effective. —Janet Bray Attwood, New York Times Bestselling Coauthor of "The Passion Test."

I was lucky enough to spend a day in a small room with just a few dozen people listening to Jeff Walker teach his heart out. Every person in the room was riveted to their chair as he taught for nine straight hours. The strategies I learned that day completely transformed my business and my idea of what was possible. In LAUNCH, you get the strategies Jeff taught that day, and more. This is the business book of the year, and I’m personally buying a copy for all my top coaching students. —JJ Virgin, CNS, CHFS, New York Times Bestselling Author of "The Virgin Diet" and "The Virgin Diet Cookbook."

People trust Jeff Walker because Walker has consistently for years been on the forefront of producing results online with his Product Launch Formula. Now he has distilled his system into LAUNCH so anyone can learn it, implement it, and launch it! It’s almost unfair, how easy he just made it for you. I won’t launch another book without using LAUNCH. Jeff Walker created the road map, and I plan to use it. —David Bach, Nine-time New York Times Bestselling Author and Creator of the "FinishRich" Book Series

I’ve read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real world business owner. If you’ve ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go. —Sonia Simone, Cofounder of Copyblogger Media

What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what this book delivers. —Marie Forleo, Founder of B-School, Award-Winning Host of MarieTV, MarieForleo.com

This is the most important book ever written on online marketing. LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age. I’ve personally used Jeff Walker’s methodologies to start from scratch and launch five brands, each of which hit one million dollars in revenue in less than 12 months. This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for. —Brendon Burchard, #1 New York Times bestselling author of The Millionaire Messenger

About the Author

Jeff Walker started his first online business in 1996---way back in the Internet Dark Ages. After spending eight years honing his craft in a variety of niches, he started teaching his launch techniques to others in 2004. His Product Launch Formula literally invented the online launch model, and Jeff has now taught the model to thousands of clients, and those clients have generated over $500 million dollars in sales in hundreds of niches. You can follow him at JeffWalker.com.

Product details

  • ASIN ‏ : ‎ 1630470171
  • Publisher ‏ : ‎ Morgan James Publishing; First Edition (June 24, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 206 pages
  • ISBN-10 ‏ : ‎ 9781630470173
  • ISBN-13 ‏ : ‎ 978-1630470173
  • Item Weight ‏ : ‎ 10.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.49 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 3,517 ratings

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Jeff Walker
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Jeff Walker has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn't start out that way...

When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The "business" was launched from the baby's changing room - and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started - once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Back in the old days before he started teaching his “Product Launch Formula”,

almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They’ve almost become routine.

Of course, Jeff's techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $1 billion in sales (and that number grows every day.)

Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).

You can follow Jeff on his blog at JeffWalker.com, and get free training on marketing and launches at ProductLaunchFormula.com.

Customer reviews

4.5 out of 5 stars
3,517 global ratings

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Customers say

Customers find the book's information practical and useful. They find it easy to follow and implement the ideas presented in a step-by-step manner. Readers consider it a worthwhile read that provides good value for money. The techniques described as effective and ethical are highly usable and immediately actionable. The book is presented clearly with clear examples and well-written content.

AI-generated from the text of customer reviews

451 customers mention "Information quality"397 positive54 negative

Customers find the book's information practical and useful. They appreciate how it explains the advantages and pitfalls of the system. The book details the overall structure and mindset of running an online business step-by-step. Readers also mention that the author has a successful program for business newbies, providing great advice and real-life case studies.

"...But that there are some very straightforward strategies that work. And they work in almost any industry...." Read more

"...I am so thrilled man - because the knowledge in this book is practical, useful, extremely valuable, and something that is going to change my life...." Read more

"...That's fantastic because it means the formula is simple, but the reading quality wasn't as high as I hoped...." Read more

"...is that you don't just get the book - you also get tons of free instructional videos and case studies in the companion (free) website...." Read more

370 customers mention "Readability"356 positive14 negative

Customers find the book readable and engaging. They appreciate the great content and helpful advice, especially Chapter 5. Many readers say it's an outstanding book that every business owner should read. The book provides practical advice mixed with fun anecdotes.

"Jeff your book was great man, and I'm launching my first product right now on an online marketing forum...." Read more

"...veteran of many launches, I can tell you with certainty that anyone can read this book, follow its instructions, and do a successful launch...." Read more

"...Two weeks ago a friend told me he was reading the book and enjoyed it very much...." Read more

"...Both courses were fabulous! Great content; not inexpensive but well worth what I spent because they both made money for me quickly..." Read more

233 customers mention "Ease of reading"214 positive19 negative

Customers find the book easy to read and follow. It provides a comprehensive overview of the launch process, with practical ideas and formulas that are easy to connect to existing resources. The book provides a framework for launching any type of product or service, with clear examples and step-by-step instructions. Readers describe it as the best book on the subject of launching a product.

"...All the training programs were well-conceived and well-executed and I never for a second entertained the thought of a refund on any of them...." Read more

"This book is the single best book on the subject of launching a product (any sort of product) on the Internet - but it's more than that, too...." Read more

"...Jeff writes very easy and clear. He tells you exactly the entire formula in this book, and gives loads of resources on his website...." Read more

"...great case studies, and presents everything in a very simple, easy-to-read format...." Read more

80 customers mention "Value for money"66 positive14 negative

Customers find the book provides good value for money. They say it provides valuable information that helps them make money quickly. The book doesn't pressure them to spend more, and they can expect a good report of sales.

"...man - because the knowledge in this book is practical, useful, extremely valuable, and something that is going to change my life...." Read more

"...It was more than worth the money." Read more

"...inexpensive but well worth what I spent because they both made money for me quickly (and I'm far from an experienced business person); and they both..." Read more

"...And best of all, you do not feel pressured to spend more...." Read more

66 customers mention "Effectiveness"61 positive5 negative

Customers find the book's techniques effective and practical. They appreciate the clear, well-thought-out plan.

"...All the training programs were well-conceived and well-executed and I never for a second entertained the thought of a refund on any of them...." Read more

"...part of Jeff's course - but I this book is quite complete and usable in and of itself...." Read more

"...The results were amazing! Within the first thirty minutes of launching my school, I'd made $30,000...." Read more

"...But by golly, the book is substantial nonetheless. He takes you step by step through an overview of the entire launch process...." Read more

38 customers mention "Clarity"38 positive0 negative

Customers find the book clear and well-presented. They appreciate the down-to-earth, practical approach and the thorough explanation of how to make money online. The story is made tangible and reproducible, making it an eye-opener for many readers.

"...Jeff writes very easy and clear. He tells you exactly the entire formula in this book, and gives loads of resources on his website...." Read more

"This is a great book that gives you the bigger picture that is having an online business...." Read more

"...The freebies were fun and very clever, and one of them even shared a 'how to with The Seed Launch, yay! How I wish that was written out in the book!..." Read more

"...Jeff is down-to-earth, honest, and he carefully explains the advantages and the pitfalls of the system of Internet launches that he pioneered in the..." Read more

23 customers mention "Marketing strategy"23 positive0 negative

Customers find the book's marketing strategy brilliant and easy to understand. They say it's great for startups and any business that needs a boost. The book provides simple, basic sales pitches that can help businesses succeed. Readers appreciate the honest, straightforward approach without hype.

"...Jeff Walker's Launch is masterful at allowing marketers to build their authority, build trust and generally have your audience like you in the..." Read more

"...the book is that it makes it perfectly clear that creating and mantaining an online business and launching and selling your own..." Read more

"Launch has some good general insights for business owners and people starting a business...." Read more

"...a good overview of what an educational sequence is, what an effective sales funnel is - which is why I DO RECOMMEND it for anyone in marketing and..." Read more

19 customers mention "Writing style"11 positive8 negative

Customers have mixed opinions about the writing style. Some find the author's disclosure of mental triggers brilliant, and the information sound. They appreciate the down-to-earth approach and the author's genuineness. Others feel the writing style is not well-written, unorganized, and tedious to read.

"...On one hand the information that Jeff presents is sound and I absolutely believe that once you have identified your target market and if you present..." Read more

"...fantastic because it means the formula is simple, but the reading quality wasn't as high as I hoped. It was more than worth the money." Read more

"...of the marketing digital but the best is that you can Interact with the author and other people that apply the system...." Read more

"...Launch has more of a conversational feel to it. If you're launching something online this book will help." Read more

I can't wait to try out the formula!
5 out of 5 stars
I can't wait to try out the formula!
This book was hard for me to put down, as I kept wanting more, but I disciplined myself to take pauses so I could process what I read and let my mind flow with ideas. Jeff uses several examples of different types of businesses that all started at different levels, most of which didn't have much to start with, which was very encouraging. The videos with examples that Jeff directs you to on his website are also very valuable. Jeff is both clever and brilliant! He tried something that worked for himself over and over again, and helped many others do the same several times over. The reviewers who are saying the secret formula isn't in the book must have overlooked the secret! It's THERE, plain as day, all steps included, with full examples! I just finished writing my first book and program and will soon be launching with Jeff's formula. I can't wait to build my launch and watch it skyrocket!!!
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Top reviews from the United States

  • Reviewed in the United States on April 21, 2016
    I'm not a Internet millionaire. I'm an average digital business owner who enjoys minimal to moderate success so I have nothing to gain from this review of Jeff Walker's book, Launch. Jeff isn't going to ask me to do a JV launch with him anytime soon. It's not that the other reviews on this page are false or misleading, but some of these folks are so mega-successful that the average consumer might not connect with all of them.

    So here is my review; penned with the hope that you'll read it all the way through.

    A bit of history... Although I've run various iterations of my digital business at BarryMorris.net for about a decade, and despite spending thousands in that time on training programs and courses, nothing really brought it together for me. I don't blame anyone for not having achieved the success I envisioned. All the training programs were well-conceived and well-executed and I never for a second entertained the thought of a refund on any of them. My results are my results. I own them.

    When Launch came into my awareness, I figured, OK...after all, I've been around this block before more than a few times. I've written books, taught online courses, and run coaching programs and yet still hadn't 'broken through' at the level I wanted. So... there was Launch by Jeff Walker, not a name unknown to me because several of my online influencers have praised Jeff's work before. And being ever optimistic and always open to learning new things, I bought a copy for my Kindle.

    Here's where you probably expect me to start gushing praise, right? Not so fast. I'm made of tougher stuff. I'm not swimming in these waters for the first time. So...I started reading...slowly.

    What struck me right way about Launch was the honest voice that accompanied the text. I could hear Jeff speaking to me like there was an audio file running in my earbuds. It was kind of like I was sitting across the table at his place in Durango and he was simply sharing this information with me. I liked what I was hearing. His voice was genuine and in the same tone in which I write to my followers. But...still...I needed some additional time to get used to this seemingly straightforward manner.

    Jeff started his story my saying the he was once a stay-at-home dad trying to make something work. That he felt like a square peg in a round hole in the land of corporate cubicles.That's not something most successful men writing a business book lead with, considering his overt success over the years.

    I stop reading my Kindle and looked up. It was like a literary Jerry Maguire moment. It connected with me because I'd raised my youngest son alone for over a decade and I knew the struggles Jeff wrote about, but without the supportive spouse. I, too, felt completely out of place in the corporate world. Hmmm... So I read on...and on...and the deeper I got into this book, the more I saw what those other well-intentioned teachers tried to teach me years earlier. I read faster and faster and had to slow myself down to not miss anything. (I can get a bit excited at times.)

    Launch isn't the kind of book that you read and never pick up again. It's the kind of book that -if you buy the physical book- you'd keep open on your desk next to your Macbook. It's the kind of book that -if you buy it for your Kindle- you highlight light crazy and bookmark a lot. I haven't read anything since on my Kindle because I keep rereading Launch, making more notes and implementing as I complete a reread.

    Has Launch worked for me? Well, I'm not a millionaire yet, and I might ever be, but that isn't the point. The point is that Jeff's book connected with me on a level that allowed me to see that the strategies behind Launch that have worked -for many who wrote reviews on this page, if fact- and that they aren't just known in the darkened hallways within the secret societies of Internet marketing gurus. (kidding, y'all)

    But that there are some very straightforward strategies that work. And they work in almost any industry. I haven't fully launched a new product, but I have experimented with the 'Pre-Pre' and have seen the early collaboration Jeff promised that's helping me give my readers exactly what they want.

    If you're not an Internet millionaire (yet) and you have a few bucks to spend on this book, take it from me, there - is - hope.

    There is hope, and it's contained in Jeff's book, Launch.

    #ReadThisBook #ActOnWhatYouRead
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  • Reviewed in the United States on August 19, 2014
    Jeff your book was great man, and I'm launching my first product right now on an online marketing forum. From there I'm launch stacking, and I've got my high ticket program built in place to stack my launches! I'm so happy I purchased this book, what you teach about the sidew..... wait I can't reveal that to the public - it's the most powerful piece of marketing information when it comes to launching your product - but let me say this type of letter is a game changer brother! I am so thrilled man - because the knowledge in this book is practical, useful, extremely valuable, and something that is going to change my life. I am so pumped right now, because I started with a zero list and now I have subscribers who have been opening my emails commenting on my content, and I know they are going to grab all that i have to offer on open cart day. Man this book is great bro, I can't wait to share my results from my first PLF style Launch. As a asidenote - I've done one launch before, but it only generated two handful of sales - but what I've learned here is what I've been waiting for since I first heard about the concept of product launching.

    And for the person reading this review who has not bought the book - I have no association with Jeff Walker (although after reading his book - I'm gonna meet him in Colorado and go Skiing with him) prior to my purchase of his book Launch. But now that I have this, I highly recommend that you buy this book! Even if you only have 20 bucks in your bank account, this will be the investment that will multiply itself many times over. I'm already getting results with it, and my launch isn't for a few days from now - however - by the time you read this, I'll have already launched my first "LAUNCH" style launch. Man thanks so much Jeff for sharing this with me bro. I know you're reading this, and I hope it touches your heart to know that your work has changed my business already. I'm looking forward to what will be coming next in regards to launches, launch stacking, and building my business with your knowledge and guidance.

    BUY THIS BOOK! Seriously if you're still reading my rant and rave about his product then it's time to make a decision, whip out your credit card, add this to your amazon cart, then buy this book! Buy two copies, heck buy three for your family! Man buy a whole box of these books and start handing them out to random people around the world - it will make your world a better place! I'm going off on a tangent here, but Jeff bro - thanks for the book! I've been recommending it to my clients, and I am applying what I've learned and getting small results so far. I'm only in pre-launch phase - but I'll find a way to let you know about what happens once I actually launch! Also - I am 'The Digital CEO' You'll hear about me soon!

    Thanks so much Jeff - for you reading who is not Jeff - BUY THIS BOOK RIGHT NOW! Or risk being banned from the internet and all the other cool things in life ;-).

    #BOSSSTATUS
    3 people found this helpful
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  • Reviewed in the United States on September 6, 2016
    I've been following Geoff and his blog for the last month. I wanted to know and understand his formula that he says most in the Internet marketing world have copied. As a digital marketer for 10 years and the owner of two marketing agencies I can affirm that his formula has been copied, and for good reason.

    The beauty in Jeff's material is that most resources on inbound marketing and lead generation and nurturing do not provide a concise predictable formula with key messages you should deliver and when. Jeff chooses an alternate route and spends most of his time giving you a step-by-step process.

    Additionally I found it entirely new to hear the language of launching every product and spacing things out so that you are continuously bringing new value to your customer base. I have traditionally believed in stocking your catalog and then building huge content and advertising efforts to drive traffic to the shopping cart. Reading this book will forever change the way I market and help others market too.

    That said, the reason I couldn't get the book 5 stars is because most of the stories in the book are fairly boring. They're not meaty enough in detail to give you any kind of insights. For the most part they are just doses of case study proof and encouragement. That's how I would define most of the material in this book. Really good insights shrouded in tons of fluffy stories.

    In fact I bet the entire book could be summarized into a single sheet of printer paper. That's fantastic because it means the formula is simple, but the reading quality wasn't as high as I hoped.

    It was more than worth the money.
    5 people found this helpful
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Top reviews from other countries

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  • Pedro García Santos
    5.0 out of 5 stars Great ride!
    Reviewed in Mexico on December 21, 2019
    If you are a beginner then maybe you will need to go deep on some subjects... go to the glossary for starters. But if you are an informed reader and with some experience... maybe this will be the guide you’ve being eating for. I knew about Jeff but hesitated to read him. Now I have some experience and feel confident to go implement this. Great value for entrepreneurs!
  • Emili Ferrer
    5.0 out of 5 stars Libro muy recomendable si se quiere lanzar un producto
    Reviewed in Spain on January 21, 2020
    En este libro, Launch, nos explica no sólo el proceso, sino porque funciona y nos da muchos ejemplos de casos reales de éxito. Si tu intención es dar a conocer un producto, es importante seguir una formula probada, durante muchos años, como es la de Jeff Walker. Por tanto lo recomiendo al 100%
  • Davide
    5.0 out of 5 stars Ottimo testo, da un sacco di spunti
    Reviewed in Italy on December 7, 2019
    Spiega bene perché alcuni si ostinano (con successo) ad utilizzare l’email marketing
  • Pat GIllis
    5.0 out of 5 stars All the tools are here, just add your effort!
    Reviewed in Canada on August 17, 2017
    Completely awesome. If you pay attention you could almost launch just from this book. The insights are amazing and you'll feel like you just achieved a masters in marketing when you finish the book. Highly recommend!
  • Chris
    5.0 out of 5 stars A very useful addition to the library
    Reviewed in the United Kingdom on March 1, 2019
    I've heard a lot about Jeff Walker's Product Launch Formula over the years and decided to bite the bullet and see what it's all about. Having read many books on internet marketing and the like, I was expecting another waffly egotistical installment from the internet 'Rah Rah' brigade. But I was pleasantly surprised at the quality content and common sense approach Jeff takes to his business and his teachings. If you're looking for a 'get rich quick on the internet in 30 seconds flat' then this book is not for you. However, if you want to learn proven strategies to build an internet based business through honest diligent hard work then this will certainly help you on your way.

    I'll definitely be reading it again...

    Chris Kent MSc
    Author of "21st Century Marketing: What it is, why it matters, and how to do it"