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Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Hardcover – February 15, 2005

4.7 4.7 out of 5 stars 9,416 ratings

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#1 New York Times, Wall Street Journal, and USA Today Bestseller!

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.

In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

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Editorial Reviews

From Publishers Weekly

Eker's claim to fame is that he took a $2,000 credit card loan, opened "one of the first fitness stores in North America," turned it into a chain of 10 within two and a half years and sold it in 1987 for a cool (but somewhat modest-seeming) $1.6 million. Now the Vancouver-based entrepreneur traverses the continent with his "Millionaire Mind Intensive Seminar," on which this debut motivational business manual is based. What sets it apart is Eker's focus on the way people think and feel about money and his canny, class-based analyses of broad differences among groups. In rat-a-tat, "Let me explain" seminar-speak, Eker asks readers to think back to their childhoods and pick apart the lessons they passively absorbed from parents and others about money. With such psychological nuggets as "Rich people focus on opportunities/ Poor people focus on obstacles," Eker puts a positive spin on stereotypes, arguing that poverty begins, or rather, is allowed to continue, in one's imagination first, with actual material life becoming a self-fulfilling prophecy. To that end, Eker counsels for admiration and against resentment, for positivity, self-promotion and thinking big and against wallowing, self-abnegation and small-mindedness. While much of the advice is self-evident, Eker's contribution is permission to think of one's financial foibles as a kind of mental illness—one, he says, that has a ready set of cures.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Eker, a multimillionaire, teaches us how to become rich. He believes thoughts lead to feelings, which lead to actions, which lead to results, and hence the key to attaining great wealth begins with thinking--like rich people do. He offers new ways of thinking and acting that will lead to new and different results, and he tells us, "Success is a learnable skill. You can learn to succeed at anything." The book emphasizes Eker's 17 principles for amassing wealth, which include: rich people believe that they create their life, while poor people believe "life happens to me." Rich people focus on opportunities, while poor people focus on obstacles. Rich people act in spite of fear, while poor people let fear stop them. Rich people constantly learn and grow, while poor people think they know enough. This is an obvious infomercial for the author's training seminars; however, although many may not agree with all of Eker's ideas, his book offers thought-provoking advice and valuable insight. Mary Whaley
Copyright © American Library Association. All rights reserved

Product details

  • Publisher ‏ : ‎ Harper Business; roughcut edition (February 15, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0060763280
  • ISBN-13 ‏ : ‎ 978-0060763282
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 8.1 x 5.3 x 0.9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 9,416 ratings

About the author

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T. Harv Eker
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Using the principles he teaches, T. Harv Eker went from zero to millionaire in only 2 1/2 years! He combines a unique brand of ‘street-smarts with heart'.

Eker's high-energy, ‘cut-to-the-chase' style keeps his audience spellbound. T. Harv Eker's motto is "talk is cheap" and his unique ability is getting people to take "action" in the real world to produce real success.

Eker is the author of the best-selling books, Secrets of the Millionaire Mind and SpeedWealth. He has also developed several highly-acclaimed courses such as The Millionaire Mind Intensive, Life Directions, Wizard Training, and Train the Trainer. He is also the producer and trainer of the world-famous Enlightened Warrior Training.

Customer reviews

4.7 out of 5 stars
9,416 global ratings

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Customers say

Customers find the book provides useful insights and a shift in mindset. They describe it as an excellent, interesting read that helps them develop positive wealth creation habits. The information is down-to-earth and practical, making it easy to understand. However, some readers feel the pacing is slow and repetitive, describing the book as forgettable and a waste of time.

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650 customers mention "Value for money"644 positive6 negative

Customers find the book engaging and informative. They say it's a good read with accurate content. Readers also mention that the audio version is enjoyable.

"...This book was an excellent read, and I feel like I've learned more about how to manage money. The wealth tips were on point...." Read more

"Wonderful book, life changing" Read more

"...Email Th@t Sizzles: How to Write Professional Emails That Get Opened, Get Read and Make People Take ACTION!"** [...]" Read more

"This book is such a practical yet mind altering read. If I could give it 100 stars I would...." Read more

563 customers mention "Insight"547 positive16 negative

Customers find the book provides valuable insights and challenges. They say it helps transform their vision and help them achieve success. The storytelling highlights the impact of taking or not taking action.

"great book made me think differently . It nade my realize my true potential in life and i am reading the book again" Read more

"I loved the transparency in this book. The way the different mindsets think such as the poor, middle class, and Rich...." Read more

"...What I liked about the book was that Mr. Eker has identified so many different belief systems that can hold someone back from pursuing prosperity...." Read more

"...book, as if by magic, I started closing more sales, thinking about my business very differently, and lo and behold, having more cash in my bank..." Read more

183 customers mention "Mindset"171 positive12 negative

Customers find the book provides useful insights on the wealth principle, attitude of wealth, and wealth file. They say it shifts their thinking about money, debt, and wealth creation. The book focuses on financial balance rather than investing, and it's one of the best books on personal wealth they've read.

"...The wealth tips were on point...." Read more

"...many of the other "reprogram your assumptions" books to improve your financial situation...." Read more

"...about my business very differently, and lo and behold, having more cash in my bank (business and personal) than I ever had in my previous 15 years..." Read more

"...The insights on mindset and wealth creation are incredible, and the narrator really brings the material to life...." Read more

111 customers mention "Ease of reading"111 positive0 negative

Customers find the book easy to read and understand. They appreciate the down-to-earth information and practical advice. The writing style is clear and straightforward, with short chapters that provide actionable steps. Readers highlight and underline key points, making it a useful resource for understanding the concepts. Overall, they find the book informative and well-written, with a touching handwritten note.

"I loved the transparency in this book. The way the different mindsets think such as the poor, middle class, and Rich...." Read more

"...and a fast patter . . . to make it easy to see your views more objectively. Mr. Eker makes a remarkable offer...." Read more

"...It’s a pretty quickish read, and the exercises are simple, practical and effective...." Read more

"...It is entertaining, very readable, and well written. It shows why one person can have billions, and yet it isn't enough...." Read more

36 customers mention "Pacing"6 positive30 negative

Customers find the book's pacing slow and lackluster. They describe it as boring, forgettable, and repetitive with cliches in the second half. Some readers feel the book doesn't quite grab their attention like they expected.

"...This T.Harv Eker MIllionaire Mind seminar is a HUGE Waste of Time!!!!..." Read more

"...I am a MONEY MAGNET!". Certainly, it seems very silly, however I am noticing a gradual increase in the amount of money that I receive, not to..." Read more

"...and the example of the lady living with her sister is not realistic for all. And yes, T. Harv encourages you to join his seminars often in the book...." Read more

"The first half about self-exploration is good. The second half are full of cliches. The whole book is filled with a lot of seminar promotions." Read more

Want to be rich? You need to think like one!
5 out of 5 stars
Want to be rich? You need to think like one!
Amazing book! I highly recommend it. Some of what's in the book I've practiced before reading the book (It just made sense, but common sense is not so common anymore) and it works. I've been able to save money as the T Harv suggests, but I learned much more and I look forward to attending his seminar, which is in European time, but I have to make it work some how. Thanks Harv!
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Top reviews from the United States

  • Reviewed in the United States on August 6, 2024
    I loved the transparency in this book. The way the different mindsets think such as the poor, middle class, and Rich. This book was an excellent read, and I feel like I've learned more about how to manage money. The wealth tips were on point. I recommend this book to anyone who feels stuck and want to reach a higher dimension in life and get out of their own way! It helped me so I know it will help others
    9 people found this helpful
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  • Reviewed in the United States on December 16, 2024
    great book made me think differently . It nade my realize my true potential in life and i am reading the book again
    3 people found this helpful
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  • Reviewed in the United States on February 18, 2025
    Wife enjoying reading it
  • Reviewed in the United States on November 25, 2005
    I decided to read this book after I heard T. Harv Eker speak on a live teleseminar about his book and course. I was impressed with his speaking style which is good for helping someone shift his or her beliefs. He uses emotions and humor . . . and a fast patter . . . to make it easy to see your views more objectively.

    Mr. Eker makes a remarkable offer. Buy this book and you can attend one of his three-day seminars for free. I don't recall ever receiving an offer like that. I assume that he makes his money by selling other services and products at the seminar, but that's fair. Even when you pay thousands for a seminar, there are the inevitable pitches for more offerings.

    I figured that it wouldn't hurt to listen to someone who seems to have a talent for helping change beliefs for three days.

    I have been to other seminars on similar subjects, such as the one that Tony Robbins used to offer for Mastery University, and have been very disappointed in each case. So my expectations for the book and seminar weren't very high. But the book does seem to be a cut above many of the other "reprogram your assumptions" books to improve your financial situation.

    What I liked about the book was that Mr. Eker has identified so many different belief systems that can hold someone back from pursuing prosperity. The heart of the book comes in his 17 contrasts between what rich people believe and what poor people believe. The most fundamental is number one: "Rich people believe 'I create my life.' Poor people believe 'Life happens to me.'" That's a pretty standard prescription for self-improvement authors and trainers.

    One that I hadn't thought about before is "Rich people admire other rich and successful people. Poor people resent rich and successful people." It's pretty hard to work on becoming like someone you resent. That thought caused me to pause.

    An unexpected point (which I suspect came from Built to Last) is that "Rich people think 'both.' Poor people think 'either/or.'" I thought that perspective was also new and useful in this context.

    None of the other 15 points were unexpected to me. But perhaps if you are new to the idea that rich people think differently than poor people you will find all of these points to be novel. After all, we each have a different row to hoe in life.

    The sections are brief and a fast reader can gobble this book down in less than an hour.

    But you come away feeling comfortable that Mr. Eker will help you cross the chasm to changing your assumptions about life.

    The book's main weakness is the emphasis on the rich-poor contrast. It would have been more helpful to have a stairway of attitudes beginning with billionaires and working on down through the homeless. A book of that sort could help somewhat people expand their financial perspectives to a higher level better than this book does.

    Mr. Eker communicates clearly and with credibility. If you are serious about wanting to improve your balance sheet, this book can be a helpful part of the process . . . but think about going to one of those seminars as well. I suspect you'll get far more benefit from the combination than either one alone.
    35 people found this helpful
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  • Reviewed in the United States on May 11, 2020
    This book is about principles. Money principles that will spill into other domains of your life. If you're looking for a step by step action plan of how to become wealthy, this is definitely not the book. You won't walk away with a set of tools to begin implementing on your journey to wealth. He does make some recommendations like invest in real estate, start a network marketing business, go into sales, and even to continue in your profession as a business not as an employee. But it doesn't show you how to do those things and the author doesn't make the promise that you'll do those things.

    However, if you have struggled to earn more or keep more of what you earn, you might find the same thing I did: Our money blueprint, like a thermostat, will hold us back from earning more unless we understand what our money thermostat is set to, and more importantly, why it's set where it is. This book has opened my eyes to much of the programming that has been running in my and my wife's subconscious. Within a matter of days after taking to heart the principles of this book, as if by magic, I started closing more sales, thinking about my business very differently, and lo and behold, having more cash in my bank (business and personal) than I ever had in my previous 15 years of marriage, or ever for that matter. I didn't have to attend his seminar, though many reviewers say this book is only a sales pitch to his seminar. I didn't start a new business, or go into network marketing (which has always been turned off). 

    I also didn't just sit my butt on the couch and vision-board my way to more money. Instead, I have worked my tail off in the last few months more than I have in years but I've enjoyed it like never before, all while having more time with my wife and kids (both-and vs either-or).  

    I read and listened to the book 4 or 5 times now and continue to challenge my beliefs and attitudes about money and by doing that, changing how I show up for everything. For example, I had an unspoken belief that I don't deserve to earn more than minimum living standards, so even though I believe my business's services are top tier, I showed up to sales with little to no energy and as if I didn't believe in my own service. If I did make sales, I somehow found ways to get rid of the money by hiring staff unnecessarily, or "investing" in things that didn't drive my personal or business growth forward. Like a thermostat that was set at a certain level, no matter how much came in, I figured out a way to get rid of it without even realizing why I was doing it so that I only had just above minimum living standards. But when I became aware of this belief, and realized it wasn't true, I started closing more sales, being more prudent with how I allocated my money, and noticing different opportunities within the business to improve and grow.

    So who is this book for?

    It's certainly not for those who will only see this book as a sales pitch for his seminar. Don't get me wrong, he mentions his workshop 1000 times in the book LOL! But if you can't see past that, and throw the baby out with the bathwater, than you might have some blind spots that need to be worked out before you pass judgement on this book. Again, I say this as someone who has ONLY read this book and not paid for any of this training, coaching, seminars, products, etc.

    It's also not for anyone who is looking for something more than principles. This book teaches you high-level concepts about the wealth mindset of wealthy people and puts it in terms that anyone can understand. For example, most of us are taught to work hard for your money, some of us are taught to save, and few are taught to make your money work hard for you through investments. This was an eye-opener for my wife, but for me it wasn't. It was just a reminder of what I have already known. How to invest, who to go into business with, how to hire, which network marketing to join, how to ask for more money, get better at sales, manage your business, details about building out systems, none of that is addressed in detail in this book. For that, you'll need to find additional resources from other authors. Unless T Harv Eker offers follow up books or "dip your toes in the water" low cost offers. As of this writing, I don't know if he offers any of these. I know for sure other authors provide you more detailed tools and tactical concepts not found in this book. 

    This book is for individuals who are stuck in their efforts to grow their wealth even when they have invested incredible amounts of time and money on pursuits that haven't panned out. It's for anyone who's tired of working the hamster wheel and not sure how to get off. 

    This book is for you if you want to know how the rich get richer and the poor get poorer. Hint: it's not about opportunities --- though I won't deny that the wealthier you become, the more opportunities present themselves but I would counter that they have more opportunities because they've acted upon previous opportunities and applied a positive money mindset to those opportunities. 

    May this book open the door to a whole new world that awaits you on the other side. I've accumulated more money in the last 4 months, in the middle of the COVID-19 pandemic, than I ever did during two prior bull markets and even when earning more money. May the principles of this book do tenfold and hundredfold for you as it has done for me, whether you're in your twenties and fresh out of college, like me entering your 40's and wondering if the work you do has any meaning, or in your sixties wondering if it's too late. 
    It's NEVER too late. Unless you never take that first step. 
    170 people found this helpful
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  • Reviewed in the United States on February 16, 2025
    I just finished listening to Secrets of the Millionaire Mind, and wow, what a game-changer! The insights on mindset and wealth creation are incredible, and the narrator really brings the material to life. It's packed with actionable tips to shift how you think about money, and I feel so motivated to take my finances to the next level. If you're serious about building wealth, this audiobook is a must-listen
  • Reviewed in the United States on February 7, 2025
    Wonderful book, life changing
    One person found this helpful
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  • Reviewed in the United States on November 12, 2024
    I am a "show me what to do" kinda guy, I need steps to follow not an "info dump" leaving me feeling overwhelmed and no clue where to start.

    THIS book is exactly that, a blueprint to not just creating wealth, but finding out what has been keeping you from the riches you deserve.

    Get this book and the audiobook so you can read AND hear what T. Harv has to teach you at the same time.

    "The best way to help out the poor is to NOT be one of them!"

Top reviews from other countries

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  • The delivery and product were as expected.
    5.0 out of 5 stars Excellent product and delivery
    Reviewed in Canada on January 12, 2025
    The book was delivered as expected and in good condition.
  • Taynara
    5.0 out of 5 stars Não gostei muito da capa ter uma folha solta
    Reviewed in Brazil on April 10, 2022
    The media could not be loaded.
    Já tenho a versão em português que li completo e gostei mais do material da versão português que ganhei de presente , esse paguei um valor que considero alto e não gostei muito do material, mas amo esse livro é pra melhorar meu inglês será muito útil 📚🥸😍
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    Taynara
    5.0 out of 5 stars
    Não gostei muito da capa ter uma folha solta

    Reviewed in Brazil on April 10, 2022
    Já tenho a versão em português que li completo e gostei mais do material da versão português que ganhei de presente , esse paguei um valor que considero alto e não gostei muito do material, mas amo esse livro é pra melhorar meu inglês será muito útil 📚🥸😍
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  • Elena
    5.0 out of 5 stars Fantastico
    Reviewed in Italy on February 4, 2025
    "Il Segreto di una Mente Milionaria" di T. Harv Eker è un libro che ha avuto un impatto profondo sulla mia vita e sulla mia percezione della ricchezza. Ecco perché lo considero una lettura imprescindibile:

    1. Concetti chiari e pratici: Eker presenta principi chiari e facilmente applicabili che possono trasformare la nostra mentalità riguardo al denaro. I concetti sono spiegati in modo semplice e accessibile, rendendo il libro adatto a lettori di ogni livello di esperienza.

    2. Strategie di successo: Attraverso esempi concreti e storie di vita reale, l'autore ci guida attraverso strategie efficaci per aumentare la nostra prosperità. Le "Dichiarazioni di Ricchezza" e gli esercizi pratici alla fine di ogni capitolo aiutano a mettere in pratica immediatamente quanto appreso.

    3. Cambio di mentalità: Uno degli aspetti più potenti del libro è il focus sul cambiamento della nostra mentalità finanziaria. Eker ci insegna come identificare e superare le convinzioni limitanti che ci impediscono di raggiungere il successo economico.

    4. Equilibrio tra vita personale e finanziaria: Il libro non si concentra solo sul denaro, ma anche sull'importanza di un equilibrio tra la vita personale e professionale. Eker sottolinea che il vero successo non riguarda solo la ricchezza materiale, ma anche il benessere emotivo e relazionale.

    5. Esperienze personali: L'autore condivide le sue esperienze personali e le lezioni apprese lungo il cammino, rendendo il libro autentico e ispirante. La sua storia di trasformazione da una mente povera a una mente milionaria è un esempio potente di ciò che è possibile con la giusta mentalità.

    È un libro che raccomando caldamente a chiunque desideri migliorare la propria situazione finanziaria e personale. Le lezioni di Eker sono applicabili non solo al mondo degli affari, ma anche alla vita di tutti i giorni. Questo libro ha il potenziale di trasformare il modo in cui pensiamo e viviamo la nostra relazione con il denaro.
  • a
    5.0 out of 5 stars good
    Reviewed in India on September 28, 2024
    Very good book must read for everyone. Shows how mindset can change your life. Amazing book should be in everyone’s library.
  • UMBRA
    5.0 out of 5 stars amazing book
    Reviewed in the United Arab Emirates on July 30, 2024
    worth reading this book