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Spiral Dynamics: Mastering Values, Leadership and Change 42829th Edition
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- Increasing cultural diversity.
- Powerful new social responsibility initiatives.
- The arrival of a truly global marketplace.
This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.
- ISBN-101405133562
- ISBN-13978-1405133562
- Edition42829th
- PublisherWiley-Blackwell
- Publication dateAugust 5, 2005
- LanguageEnglish
- Dimensions6 x 1.1 x 9 inches
- Print length352 pages
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Editorial Reviews
From the Inside Flap
Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada's Maclean's Magazine called 'The Theory that Explains Everything'. The authors mesh UK biologist Richard Dawkins' concept of 'memes' with Gravesian 'value systems' in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new 'Science of Memetics.'
Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top-level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.
Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.
From the Back Cover
Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada's Maclean's Magazine called 'The Theory that Explains Everything'. The authors mesh UK biologist Richard Dawkins' concept of 'memes' with Gravesian 'value systems' in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new 'Science of Memetics.'
Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top-level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.
Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.
About the Author
Chris Cowan is Co-founder of The National Values Center and is based in Santa Barbara, California. He is partner in NVC Consulting which seek to continue and build on the legacy of Dr Clare W. Graves through research, application, and publications.
Product details
- Publisher : Wiley-Blackwell; 42829th edition (August 5, 2005)
- Language : English
- Paperback : 352 pages
- ISBN-10 : 1405133562
- ISBN-13 : 978-1405133562
- Item Weight : 1.1 pounds
- Dimensions : 6 x 1.1 x 9 inches
- Best Sellers Rank: #216,895 in Books (See Top 100 in Books)
- #436 in Popular Psychology Personality Study
- #2,213 in Leadership & Motivation
- #4,468 in Personal Transformation Self-Help
- Customer Reviews:
About the author

Dr. Beck is founder and CEO of the Spiral Dynamics Group, Inc. He is also the founder of the Global Centers for Human Emergence, a worldwide constellation of Value System Experts (VSEs) and Integral Design Architects (IDAs) who are helping facilitate the conscious emergence of the human species using a synthesis of profound breakthroughs in human knowledge and capacities.
Dr. Beck was named Outstanding Professor at the University of North Texas in 1978. He has since co-authored two books: The Crucible; Forging South Africa’s Future and Spiral Dynamics; Mastering Values, Leadership, and Change. Over a 10-year period he worked with influential political and business leaders in South Africa during that country’s transition from Apartheid, from FW De Klerk to Nelson Mandela and John C. Hall, Chairman of South Africa’s National Peace Committee. Out of that experience came his book The Crucible. He has since worked with Tony Blair’s Policy Unit, the World Bank, and in Israel and Palestine through the CHE-Mideast and the Build Palestine Initiative. He remains the foremost authority on issues that deal with global value systems and large-scale change.
For decades Dr. Beck has been teaching, developing, and implementing, the evolutionary theory of Spiral Dynamics. For most of the last twenty years, his focus has been on adapting the work of his mentor and colleague Clare W. Graves to the field of Large-Scale Psychology. He continues to develop multidimensional leadership models for understanding the evolutionary transformation of human values and cultures.
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Customers find the book provides great insights and excellent information about human dynamics, with one customer noting it can open up their world. Moreover, the book receives positive feedback for its well-produced content. However, customers disagree on its readability, with several finding it somewhat difficult to read.
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Customers find the book provides great insights and excellent information, with one customer noting it helps understand human dynamics, while another mentions it increases problem-solving skills.
"...CD Six - Stitching Together Our Wounded World - is a series of very practical lessons in how Spiral Dynamics can and has been used, and some..." Read more
"...You Better World YouTube channel, and I have gotten a lot of great information from this book to add to my series on Spiral Dynamics...." Read more
"...The insights are profound and it will change the way you see the world and interact with people...." Read more
"...doubt that the information I will be learning in this book will be very useful and enlightening." Read more
Customers find the book excellent and well-produced, with one customer specifically noting the quality of the writing.
"...All the materials are of the same high quality that we have come to associate with Sounds True who produced and published the CDs...." Read more
"...This book is a must read for all who have to deal with or manage any change process, where ever it may exist, and what ever country or environment..." Read more
"...It is an essential read for any intermediate/advanced reader. Not for beginners." Read more
"Book arrived quickly and in very good condition. This is one of the most important books I have read in 30 years...." Read more
Customers appreciate the insights provided by Spiral Dynamics.
"" Spiral Dynamics. Mastering Values, Leadership, and Change." Don Edward Beck and Christopher C. Cowan...." Read more
"...Beck and Cowan have done a lot to structure and develop the Spiral Dynamics theory which is loosely based off Clare Graves's work...." Read more
"...Pitched to those in management or leadership, Spiral Dynamics offers insights as to why some people need traditional or hierarchical or ordered or..." Read more
"Spiral Dynamics..." Read more
Customers find the book somewhat difficult to read, with one mentioning that the text can be stilted and academic at times.
"...While it is not the easiest read I have enjoyed, it is very thorough...." Read more
"...The text can be stilted and academic at times and the introduction is confusing, however there are some great insights and well worth reading if..." Read more
"...the most part I appreciate this book, although I do find it somewhat difficult to read based upon the writing style." Read more
Top reviews from the United States
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- Reviewed in the United States on May 31, 2006The speed of personal and societal change can seem bewildering, and there have been many attempts to try and make sense of what is going on in the world.
Spiral Dynamics is one very interesting model that was originally developed by the psychologist Clare W. Graves. He was a friend and colleague of Abraham Maslow, who had developed the well-known Hierarchy of Needs, ascending from basic biological needs to the more complex psychological motivations - belongingness, esteem, cognitive, esthetic and self-actualizing - once the basic needs have been satisfied. In Maslow's scheme, the needs at each level need to be at least partially satisfied before the needs of the next level start to determine action. But Graves' research lead him to believe that there were levels beyond self-actualization, and that different people achieved different kinds of development at different times in their lives. Over the last 30 years, Spiral Dynamics has been developing in a number of new directions. Ken Wilber has been working with Don Beck and has incorporated many of the ideas into his Integral Psychology, and I have recently shown how some of the ideas are immensely helpful in the field of health and wellness.
One of the important concepts of Spiral Dynamics is the meme. The word meme was first introduced by the Oxford University biologist Richard Dawkins, who used the word to mean things that are transmitted or broadcast through culture. Good examples would be songs, ideas or fashions in clothes, which are quickly disseminated through a culture, rather like a virus spreads around a population. These are now called "little memes." Spiral Dynamics takes a broader view. Each level of development is represented on a spiral and is called a "Value Meme" (vMeme), which expresses itself through the "little memes." You will normally see "vMeme" abbreviated to Meme, with a capital "M" to distinguish it from the "little memes." Each Meme is a code, or a system of information. We are each composites of memetic levels.
I was very interested to hear what Don Beck - one of the most important figures in the development of Spiral Dynamics, and heir apparent to Clare Graves - had to say about the current state of the model. There is one thing that marks out Spiral Dynamics from many other models: it has been successfully applied in some very difficult situations around the world, most famously in the post-Apartheid era in South Africa.
On the first CD, which Don has entitled The Dance of the Double Helix: How Humans Emerge, he begins with a broad overview, which includes a recoding of Clare Graves himself. For people not familiar with Spiral Dynamics, it might be necessary to go back and listen to the first CD again later: he uses a small number of terms without defining them.
On the second CD - The Codes by Which We Live -Don Beck provides a lucid description of the first six developmental levels. This is the clearest description that I've ever heard or read.
The third CD - The Leap into Second Tier - discusses a quantum jump in consciousness and the emergence of new moral codes and ways of thinking and behaving that promise t revolutionize the world around us.
On CD Four - The Dynamics of Leadership - Don gets very practical, in applying the model to leadership, natural organizations and the importance of understanding that people and organizations often have multiple bottom lines.
The Fifth CD - The Many Dimensions of Change - is the most dense of all of them in terms of concepts: Don discusses the phenomena of human emergence, the eight change variations, and the three components of change. His discussion of alpha fit, beta condition, gamma trap and delta surge is terrific for anyone who has ever tried to negotiate changes in relationships or in organizations.
Finally, CD Six - Stitching Together Our Wounded World - is a series of very practical lessons in how Spiral Dynamics can and has been used, and some pointers for the future.
These CDs are well produced and come with a small booklet and color chart. All the materials are of the same high quality that we have come to associate with Sounds True who produced and published the CDs.
If you are a complete beginner in the field of Spiral Dynamics, these CDs are sure to get you oriented very quickly, and you should be able to see how the theory applies in your life. The booklet contains some precise questions for helping you map your vMemes. It can be immensely helpful to do this exercise with people with whom you are in relationship. If you are already familiar with some of the concepts of Spiral Dynamics, you will likely still find some interesting material and a stimulating discussion. You may want to use the CDs to flesh out you understanding, before going on to the book Spiral Dynamics by Don Beck and Christopher Cowan.
Whichever group you are in - beginner or more advanced student, you may well need to listen to some parts of the CDs more than once.
Highly recommended.
- Reviewed in the United States on July 19, 2014" Spiral Dynamics. Mastering Values, Leadership, and Change."
Don Edward Beck and Christopher C. Cowan.
Don Edward Beck has been an inspiration to many of us engaged in the process of Change during the long transition we experienced in South Africa as the old regime gave way to the New Order after the elections in 1994. Don Beck consulted with those in the political, social, private sector, and even the South African Rugby team, that required to move through the MEMEs he describes in his book.
Change was about understanding the coping mechanism that we all had to deal with in our own very different internal fears and aspirations and externalize these with behaviors to align with the changes that we went through, and still having to deal with 20 years later. "The Crucible: a Forging South Africa's Future" by Don Beck and Graham Linscott, published in 1991, also addresses the challenges we faced in South Africa. The Crucible: Forging South Africa's Future
This book is a must read for all who have to deal with or manage any change process, where ever it may exist, and what ever country or environment we find ourselves.
Dr Edward Beck presented me with a signed copy of his book, published in 1996, that I cherish and read it many times over to remind me of how to address change, and aspire to be a Spiral Wizard, that is described as a key Change Agent.
John Cluett
Past President, Value Engineering and Management Society of South Africa
- Reviewed in the United States on July 10, 2024I am the creator of the Better You Better World YouTube channel, and I have gotten a lot of great information from this book to add to my series on Spiral Dynamics. Beck and Cowan have done a lot to structure and develop the Spiral Dynamics theory which is loosely based off Clare Graves's work. The theory as presented in this book is not perfect, as there is still room for development and refinement, but it was indeed state of the art at the time of release. It is an essential read for any intermediate/advanced reader. Not for beginners.
- Reviewed in the United States on October 16, 2012I've read "about" spiral dynamics for years and read other works with similar models, but this is by far the best source I've seen yet. I find it useful not only in helping me with the teens that I teach, but also at work in understanding the various mindsets that I encounter - especially in this day of near constant change in the workplace. In the classroom, it helped me to think of types of experiential learning exercises for the teens to help them learn how to deal with their emotions, drives, and impulses. A mix of competative "Red" and "Orange" activities to get the idea that competition has a destructive side, followed by more "Green" cooperative activities to show how it solves so many problems. With so many of the teens now concerned about the environment and war, activities that highlight the Orange/GREEN transition has been key to their classroom experience. It has also helped at work in understanding why certain types of project management schemes (such as the popular SCRUM method) failed to work in our Blue/ORANGE company environment.
- Reviewed in the United States on August 30, 2013Book arrived quickly and in very good condition. This is one of the most important books I have read in 30 years. The insights are profound and it will change the way you see the world and interact with people. If you are a person who is conversant with information inside a variety of academic silos, this will make a lot of sense. If you are trapped in one, and only one academic silo, you will grumble. Not only does Spiral Dynamics open your eyes, but they also have courses and training on how to utilize this extraordinary information in the real world, which may interest those of you who wish to do influence things in the real world.
Top reviews from other countries
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Javier SamanoReviewed in Mexico on July 10, 2019
5.0 out of 5 stars Interesantísimo
Me encontré con éste modelo en podcasts en Youtube y me ha servido bastante en mi enfoque como estudiante de psicología, buena compra de éste libro
- kenny sajous-georgesReviewed in Canada on December 1, 2022
5.0 out of 5 stars a key book to understand and create sustainable change for individuals, groups and societies.
great read. I wish more people read this book.
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Ton MartinsReviewed in Brazil on March 21, 2018
5.0 out of 5 stars Produto espetacular. Na mesma linha, a obra "Consciência Turquesa" (em português).
Gostei do produto. Vide obra "Consciência Turquesa" na mesma linha e com explicações mais divertidas e dinâmicas. Vende aqui na Amazon mesmo.
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Carlos RossiqueReviewed in Spain on December 5, 2020
5.0 out of 5 stars Todo OK
Corresponde a lo solicitado
- Eduardo dos Santos SilvaReviewed in Germany on February 1, 2024
5.0 out of 5 stars Didn't age at all
Written so many years back and it is fresh, and you can see how the theory really worked.