Are you ready to find the best keywords to optimize your Amazon listing?
My good friend, Greg Mercer, is going to walk you through an amazing training that will show you, step-by-step, how to find the best possible keywords with his new tool, Keyword Scout.
For those of you who don't already know, Greg is the CEO of Jungle Scout. This is a popular Amazon keyword research software that helps Amazon sellers find and analyze profitable products to sell on Amazon.
Trust me when I say that his knowledge will surely blow your mind. This is a training that you don't want to miss!
Watch the video below:
(Click here to watch on YouTube)
Are you ready to get access to one of the most powerful keyword tools on the market? CLICK HERE to get Keyword Scout!
Do you want to find profitable products to sell on Amazon? CLICK HERE to get the Jungle Scout software discount!
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Greg is an expert at teaching people how to find the best keywords.
If you’re an Amazon seller who is selling Amazon FBA products or Kindle publishing books, then you know the importance of Amazon keyword research. I am a huge fan of Greg’s software. I’ve personally used Jungle Scout for my own Amazon product research and have experienced massive success as a result.
The importance of Amazon product research cannot be overestimated. It is the most critical task that you need to execute when selling on Amazon FBA. However, with a reported total net sales of $178 billion in 2017 and over 560 million listed products on Amazon, knowing where to start can be a daunting task.
That being said, when you utilize software, like Jungle Scout, it takes the guesswork out of the product research, making the process easier and faster. As I always say, when it comes to building an Amazon business, I don’t recommend going at it alone. The best way to accelerate your success is to learn from those who have achieved the success that you desire.
A few months back, Greg and his team released Keyword Scout. This is the most powerful and robust keyword tool on the market today. Let's take a look at all of the amazing features that this tool provides so that you know what you can get from using this software.
The Keyword Scout tool allows you to:
- Get high-search volume keywords relevant to your product
- Understand the exact match and broad match search volume for keywords
- Get real search volume for keywords directly from Amazon
- Find Amazon competitor keywords with reverse ASIN lookup
- Receive accurate suggestions for the amount to bid on Amazon PPC ads
- Rank your Amazon products faster for target keywords
- Calculate promotional giveaway volume for your Jump Send campaigns to help you rank
If you want to become a master at ranking on Amazon, Keyword Scout is the tool that will get you there. It doesn’t matter if you are selling privateproducts or Kindle books, all of the Amazon platforms are keyword driven. It's fair to say that 99% or more of customers on Amazon go to the Amazon search bar and type in what they are looking for. In order for you to show up in the results, Amazon has to know that that keyword is relevant for your particular products.
Unlike some of the other Amazon keyword research tools that are on the market, Keyword Scout uses real data that has been taken directly from Amazon. You are getting keywords that have been extracted from competitor entries instead of a general Google search.
The beauty of Greg's tool is that it comes with a 14-day refund policy. If you decide that the product doesn't align with you, he will give you your refund, no questions asked. You've got nothing to lose.
Watch the video above where Greg guides you through the product research process using his tool.
Greg is an expert on the topic of Amazon keyword research, so I took the opportunity to dive deeper into this topic and ask him some questions about this tool. Here is a sneak peek of our interview together.
Is the Keyword Scout data given on a monthly basis?
Yes, it is given to people on a monthly basis. Each keyword gets updated 1-2 times per week and it’s the previous 30 days behind that update. Keywords are seasonal and change over time. Some of the other keyword research tools on the market today are either built for something like Google or Bing or use that data to estimate what search volumes are on Amazon.
Keyword Scout actually gets the search volumes directly from Amazon.
What we’ve found is that Amazon and Google search behavior is quite different from one another. Now that Amazon takes up more than 50% of online e-commerce, it has become the search engine that people go to in order to purchase products. This is why you need to use a tool that gets their data directly from Amazon.
Which Amazon platforms does your tool support?
Right now, Keyword Scout only supports the U.S. marketplace. However, by the end of 2018, our plan is to release it to all of North America as well as the EU.
When it comes to identifying keywords and optimizing your listing, would you pick keywords that are relevant to a product, or do you spread yourself too thin by targeting too many keywords?
Out of all the words that I put on the keyword list that I built in the video tutorial above, I would want to include all of those keywords on my Amazon listing. I like to sort by search volume and choose the keywords that are most relevant for my product and that have the highest search volume to put in my title.
Amazon weighs the keywords in the title the most heavily when they are determining the relevancy for your product.
If I was selling marshmallow roasting sticks, I would definitely want to include that in my title, as well as smores, maker, garden stakes and/or camping utensils. I might not include hotdog toaster since the relevancy score for that keyword is lower. My title would say something like, “marshmallow roasting sticks are great for making smores and camping utensils, and work well as garden sticks.” Put as many of the main keywords that have high search volumes into your title.
When it comes to using this data for Amazon sponsored ads, could someone take this whole list and run ads targeting these different keywords?
That’s exactly right. Success with the sponsored ads on Amazon comes down to your keyword research and your bids for those different keywords. When it comes to sponsored products, you can never have too many keywords. You will find that those obscure or niche keywords are the ones that not as many people are bidding on.
Therefore, you can get clicks for a lot cheaper. I would export my entire keyword list and upload it into sponsored products. From there, I would start with whatever is the recommended bid that is listed. This would run for a couple of weeks. I would continue to run the keywords that were profitable and pause the other ones altogether.
Could you give an example of how your tool could help someone when they are in the product research phase for writing a Kindle book on the topic of meditation?
There is a ton of search volume on Amazon for the keyword, meditation. It gets a quarter of a million searches every month. The broad match is a reminder that other words can be included before, in the middle, or after the keyword.
Keyword Scout is a great tool for optimizing your Kindle book.
In addition, it's also a great way to find new ideas for your books so that you can decide which topics you want to target. For example, the keywords “meditation ball”, “headspace” and “meditation ball” get a ton of monthly searches.
Just like when you use private label products, I would also recommend using a lot of these keywords in the title, description, and bullet points of your Kindle book. Doing so will allow you to rank well for these keywords when people are searching through books.
Using our tool, you can also sort by the dominant category which allows you to see all the different types of keywords that primarily return books as the results. This is also a great way to be thinking about new book topics. The nice thing about this is that you can export the table and filter through it pretty easily using excel.
I hope you have received massive value from Greg Mercer’s training.
You can use this knowledge to help build your Amazon business, get more sales and reach more people. I encourage you to check out Keyword Scout. Greg has graciously provided my audience with a limited time offer to purchase the tool as a way of saying thank you for consuming this content and for being a part of Project Life Mastery.
Amazon product research is your ticket for finding winning product ideas on Amazon. When you know how to master the process, the guessing is over.
Are you ready to get access to one of the most powerful keyword tools on the market? CLICK HERE to get Keyword Scout!
Do you want to find profitable products to sell on Amazon? CLICK HERE to get the Jungle Scout software discount!