Have a business and need more customers?
In this episode of #AskStefan, I answer a question relating to how to get customers for your business.
You can have the greatest product or service in the world, but if you can't market it and get customers, then you're doomed to fail.
While having a great product or quality service is important, what's more important to understand is that the best product isn't always the most prosperous one. I can point out MANY products that aren't the best on the market but are the most successful because of marketing.
An example of this is McDonalds – they don't make the best hamburgers, there's much better out there, yet they're the #1 seller of hamburgers in the world.
Even when Apple released the iPod, there were much better MP3 players available, but Apple became the best because they had the best marketing.
Marketing is what wins, hands down, every time… in combination with an excellent product.
So how do you market? How do you get customers for your business?
In this video blog, I explain how to get customers for your business and get started generating sales.
Watch the video below:
(Click here to watch on YouTube)
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Video Transcript
How to use the internet to get more customers for your business.
What's up, everyone? This is Stefan from projectlifemastery.com and in this episode of #AskStefan, I've got a great question from Moss Bresnahan, and the question is; Hey Stefan, I've been trying to get clients to my new sales video business. Any suggestions?
All right, so getting more customers, more clients and utilize the internet is actually relatively simple.
You need a website
On that website you need to have your product, your service, whatever it is that you are offering, and a way for the person that goes to the website to sign up for that.
Some form of call to action. Whether that's a way for them to pay, or to sign up for a consultation, or whatever it is that's going to work best for you.
Now that website, when people go to it, you have to make sure that website converts. Meaning that when people visit the website it has to be able to convert a visitor into a customer.
There's a whole lot of stuff involved in terms of optimizing your website, making sure that it has a good sales copy, has testimonials, it has good information about the product, it has all the benefits, the features. All those things are going to play a role in how well your offer converts.
Also making sure that you've got a good price point, you've got a good call to action. Something that incentives the person in some way to want to actually buy your products, service, or sign up for whatever it is that you are offering.
Making sure that your website converts is something that doesn't have just like that. Typically what happens is you send traffic to your website, which I'll share some different methods for that in this video, but you send traffic to it.
Once you send traffic to it, you're going to see what your conversion rate is. So when people go to your website you're going to see, out of one hundred people maybe one person signs up for your product or service. Or maybe five people do or ten people do. In which case it has a ten percent conversion rate or a five percent.
Install Google analytics
You really need to make sure that you know the numbers. One of the best ways to track that is by installing Google analytics onto your website and that will show you a lot of the data of your website and where people are coming from, and you are also able to track your conversion rates.
You're always going to improve your website. You're always going to test different things and the littlest things can make the world of difference. Testing your price, testing your offer, testing graphics, colors, font sizes, headlines. All of these things are things that you can test. Just by making these small improvements, you'll be able to prove your conversion rate.
Have targeted traffic
The other piece that you need is traffic. Not just any form of traffic, but targeted traffic because you can send a ton of people to your website, but what good is it sending people to your website if they're not targeted, if they're not somewhat interested or have an interest in whatever it is that you are selling. You want to make sure that you are sending targeted visitors.
There's so many different ways on online marketing to be able to send traffic to your website. Everything from Facebook, whether that's building a Facebook fan page and using some organic methods. You'll get more fans and be able to promote your website, your product, your service to your fans and to your followers.
There're so many different ways on online marketing to be able to send traffic to your website. Everything from Facebook, whether that's building a Facebook fan page and using some organic methods. You'll get more fans and be able to promote your website, your product, your service to your fans and to your followers.
Or maybe using Facebook ads through paper click advertising. With Facebook ads, you can target people based on their interests, based on certain things about them, their demographic. It could really allow you to get really laser targeted people to your website that can really convert the best for you.
You could use Google, the search engine. You could have a blog and put content that is related to your product, your industry, or your service and then attracts people to you just from people that are searching in the search engine. Once people come to your website they're already targeted because they came to your website by first consuming some form of your content first. Search engine optimization is powerful for that reason.
Alternatively, you could use Google ads. Google has their advertising platforms called Google AdWords. You can pay Google and optimize your advertisements for certain keywords and then again send targeted traffic to your website that way.
There's YouTube, which is what I enjoy using and providing content. When you provide content for the people in the way that I'm doing right now on YouTube, and you help people, and you put up videos that are related to your product or service, then when people find it they are already getting a taste for you, for your product, for your service, and what you're about. It's going to help elevate the trust level.
It's going to make them want to do business for you because they are going to trust you more as opposed to someone that they don't really know that person, they can't get a feel for them online. YouTube is a powerful way of attracting people and then funneling them into whatever your product or service is and send them to your website.
Pick, learn and commit
Using Twitter, Instagram, Bing, Bing Ads, Yahoo, LinkedIn, there's so many different platforms, Pinterest. There's so many different ways of attracting people and then sending them to your website. Once you have your website set up, what I have to recommend for people is to pick one or two methods first. Decide that you are going to commit to SEO and you're going to build a blog and master that.
In which case, find different courses, resources, and spend a lot of time really understanding SEO and implement a strategy over the long term that could help attract visitors and funnel them into your website. If it's YouTube, then spend some time working on that. Maybe you find a goof YouTube course. Invest in it. Get really good at it.
You don't want to try to do everything and just dabble. You will do a poor or average job at everything. You want to pick one or two things and become really good and skilled at it and drive consistent traffic to your website. Then over time, once you've mastered that, you can start another way of driving traffic to your website and just slowly build that. So we are going to send traffic to your website, either paying for it or getting some fleet traffic through Google, YouTube, social media.
Tweak and improve it
Once you get traffic to your website you are going to see exactly how people convert. You are going to see whether or not they are interested in your product. If your product actually meets the demand of the market. Whether or not it's converting in any way. If not, you can tweak and improve it. And improve it over time.
I have to go now. They are going to play soccer here. So I'll see you guys next video. Take care.