Running your own business can be tricky. Companies invest time, creativity and resources just to market their brand.  It is important to keep in mind that all of your efforts will be wasted if you do not protect your company’s reputation.

Every company should think of strategies on how to perform online crisis management. What makes this important? They say that word-of-mouth is the most effective form of advertising. In a survey, 84% of consumers trust recommendations of friends and relatives the most. Since small firms can’t afford celebrity endorsements, it matters to get customers and clients to recommend your company to their friends and loved ones.… [Read more...] about Crisis Management: How to Handle Problems Online