Do you work ON or IN your business? If it's the latter, it's time to make a shift. If you want to grow your business and sustain it, long-term, it is imperative that you work smart, not hard.
A lot of entrepreneurs adopt the mindset that they can do most things in their business better than anyone else. This may be true, but you can't do it all, nor should you.
When you work ON your business, you adopt the role of a “doer”, managing all of the daily operations that come with running a business.
In the words of Robert Kiyosaki, “If you're not working to get your business to operate without you, you're thinking too small.”
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Hester Taylor Clark, the founder of The Hester Group, likens managing a business to parenting. It's about having the awareness of when your child or your business has grown enough to be given freedom. Do you work ON or IN your business? Here are three strategies that you can employ to ensure that your business continues to grow:
1. Get Out Of Your Own Way
If you want to run a successful business you need to focus on your strengths. Doing so allows you to be “in the flow“, a place where you are fully engaged and working at your best. Great leaders have an awareness of their weaknesses and delegate accordingly. Yes, nobody knows your business as you do, but it's not about you. It's about your business!
If you are spending copious amounts of time focusing on tasks that take up your time and mental capacity, this means that you aren't growing your business. Drop your ego, work smart, and get help.
2. Hire The Right People
As the leader of your business, you are responsible for finding a talented team of people who can free up your time so that you can work ON your business. What are you currently doing that could be better delegated to someone on your team? Don't engage in anything that is not the best use of your time or skills.
I have a strong leadership team behind me that I trust and respect. When you hire the right people, it allows you to stop wearing so many hats so that you can focus on what matters most to your business success.
3. Create Systems and Procedures
In order to ensure that your business operations run smoothly, make sure that your business is dependent on systems and procedures, rather than people. Utilize tools that will help improve the efficiency of your business processes.
This is the best way to ensure that your team is able to job their job well, and actually accomplish the goals that they set out to achieve. Once you have a winning team of people in your corner, you also want to share your goal(s), strategy and the vision for your business with them.
Every 90 days, my team and I engage in a game-changing business ritual, that not only ensures that our business keeps growing – but it also allows me to focus on tasks that I excel at, and that is of value to my business. Do this every 90 days, and watch your business transform.
Every entrepreneur wants to grow their business, but oftentimes they get stuck because they are too busy trying to do everything. If you want to achieve success, you need to get out of your own way and adopt the role of a leader, so that you can focus solely on tasks that promote the long-term growth of your business.
Do you work ON or IN your business? One path leads to business mastery. I'll let you be the judge.
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