I would like to share with you 4 lead generation strategies to grow your online business. In today’s digital world, your ability to acquire new clients and generate leads is vital to the growth and sustainability of your business.
Research shows that approximately 96% of visitors that come to your website are not ready to buy (Nguyen, 2015). Due to the unlimited availability of information online, the modern consumer has more choices than ever before.
They have the power to sift through a large number of offers, picking the one that best suits their needs. You could have the best product in the world, but if nobody knows about it, your online business won’t be around for long. It’s fair to say that the quest for consumer engagement is becoming the holy grail of online business (Kearney, 2014).
If you want to generate more leads, you need to stop selling and start connecting. In the words of Shep Hyken, “All of your customers are partners in your mission.”
Do you want to learn how to master your online business? CLICK HERE to join my program, Online Business Mastery Accelerator!
One of the most common reasons why many online business owners fail to gain momentum with their lead generation efforts is that they neglect to engage with their prospects accurately. If you want people to know who you are and what you do, it’s important to establish a lead generation strategy that creates demand.
Here are 4 lead generation strategies to grow your online business:
1. Write an eBook
Writing an eBook is one of the most powerful lead generation strategies at a business owner’s disposal. It is a great way to position yourself as a thought leader, and it is an effective tool to allow your audience to engage with your products/services in different ways. If written and published effectively, eBooks can become a lead magnet machine.
Your eBook can be inexpensive to produce. You can hire a designer and a writer to do the hard work for you so that you can focus on aspects of your business that matter most. I’ve helped build Project Life Mastery through all of my Kindle eBooks.
For example, since publishing my first eBook, Life Mastery: How To Unleash Your Hidden Potential And Achieve Everything You've Ever Wanted, it has made me thousands of dollars and continues to generate me passive income every month.
More importantly, it’s helped me to build my blog, establish a closer relationship with my audience, and has made me an authority figure in my industry. A great strategy for generating more leads and selling your products is to provide your eBook for free. Free giveaways are what allow you to attract visitors to your site.
When you focus on educating and providing your audience with meaningful and valuable content, you build trust. When you do so, the sales will come naturally.
2. Develop an Engaging Video
The best way to convey a message is to utilize the power of video. It has become one of the most engaging forms of content online. Research shows that the average Internet user watches 206 videos per month (Donchev, 2017). YouTube is the second most popular search engine in the world, behind Google.
I have been able to make money on YouTube by monetizing my channel and funnelling my viewers into products or services that I am selling. Recently, I reached over 250,000 subscribers and 1,000,000 monthly views on my Project Life Mastery YouTube channel. These numbers shows how powerful a platform YouTube can be
Keep in mind that generating organic traffic and free leads to my online brand took time, dedication, and hard work; but it’s possible! In order to convert viewers into leads, not only do your videos need to be educational and entertaining, but they also have to be optimized with targeted keywords. Doing so will ensure that your content has a better chance of being on the first few pages of a Google search.
According to Forbes, three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on YouTube at least weekly (Miller, 2012). Another words, it’s time to start recording.
3. Create an Email Newsletter
If you want to do any kind of lead generation, the first thing you need is peoples’ email addresses. A great way to build your brand identity and generate new leads is to create a weekly newsletter. The trick is to craft eye-catching, relevant content that adds value to your readers.
More importantly, you need to make sure that your content is personalized. Yes, it will take more time, but the pay-off will be worth it. According to a study from Marketing Land, personalized emails deliver six times the transaction rates of normal emails. Despite this, 70& of brands fail to use them (Gessenhues, 2014). Don't be one of these statistics.
4. Start A Blog
When done correctly, blogging can position you as an authority figure in your industry. More importantly, it can boost your SEO, because the more valuable content that you publish, the more favourably search engines will look at your site. The result? You will attract more visitors, which can turn into leads.
Research shows that businesses that have embraced blogging receive 97% more links to their site. My online brand, Project Life Mastery, started out as a blog. After two years, I was able to transform it into an asset that generated me a six-figure yearly income.
A few examples of how you can turn visitors into leads on a blog is to harness the power of CTAs in the text of your blog posts, use time-delay pop-ups, or you can offer your readers a discount on one of your products.
Every online business owner understands the importance of lead generation. In the words of Zig Ziglar, “You are out of business if you don’t have a prospect!” If you are ready to take your online business to the next level, start implementing these strategies. Your bottom line will thank me for it.
Do you want to learn how to master your online business? CLICK HERE to join my program, Online Business Mastery Accelerator!