4 Switches To TURN ON More Passion In Your Business (Instantly)

Want to be more passionate about your business?

I'm reading a great book called The Entrepreneur Roller Coaster by Darren Hardy.

Darren Hardy is the founder of SUCCESS magazine and has built many 7-figure and 8-figure businesses while also meeting some of the most successful entrepreneurs in the world.

One of the biggest commonalities he's noticed amongst successful entrepreneurs is that they have a LOVE and PASSION for their business.

If you don't have passion and a love, you'll likely give up when the going gets tough.  Every business is expected to face adversity and failure at some point.  It's PASSION that keeps you going.

In this video blog, I share how you can turn on the 4 switches to create more passion in your business.

Watch the video below:

(Click here to watch on YouTube)

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Video transcript

All right. Hello, everyone. This is Stefan from ProjectLifeMastery.com. In this video, I'm going to share with you, how to be passionate about your business, or how to find your passion in your business, if you haven't already found it so that you could be even more driven to succeed. I'm reading a really great book right now called the Entrepreneur's Rollercoaster by Darren Hardy.

I'm still at the beginning phase of the book, but it's a really great book for Entrepreneurs.

Who is Darren Hardy?

Darren Hardy is the founder of Success Magazine, and he's built multiple 7- and 8-figure businesses. He's met and worked with some of the most successful people in the world, some of the top entrepreneurs.

One of the things that he states in his book is that all the top, most successful entrepreneurs, all have a love and a passion for their business. That's one common thread amongst all successful business owners, is that you have to have a passion. You have to have some form of love for your business. Business is hard.

Business has a lot of challenges, and failures, and pitfalls. Every successful entrepreneur has been through that, been through failures time and time again. They've been through many challenges and roadblocks, and all the things you have to go through in business. It is hard and it is challenging, and one of the only things that really keeps you going in your business long term is having a love for it, having a passion.

If you don't have a love or a passion, then you're going to give up. You're going to give up when it gets tough. You're going to give up when it gets hard. You're going to give up when you fail. Passion is a core ingredient, a core emotion, that can really drive you to be more successful in your business.

The four switches to ignite passion

In the book, Darren Hardy shares that there's actually four switches to ignite and turn on that passion. You don't need to have all these switches, but having just one of them and finding a way to ignite that passion, can really make a difference in your business, in helping to ensure that you succeed long term.

It's been really fascinating, reading this, and reflecting over my passion in my business, and my love for it. I definitely agree with what he's saying with this. I'm going to share with you guys, the four switches that he has in the book, and of course, if you guys want to know more, dive deeper into it, then I recommend checking out the book.

The first switch that he has is being passionate about WHAT YOU DO in your business. This is the first switch, what you do. What you do are all the action items, all the tasks that you do in your business. This is everything. For my business, writing emails, creating videos, writing blog posts, and creating products.

Traveling, in some cases. Doing the accounting and the bookkeeping in my business, as well. Working with people and hiring people, and training them. There's a lot of different “what” things that I do in my business. That's one element. Being passionate about that.

The truth is that not a lot of entrepreneurs are actually passionate about what they do. That's the reality of it. In business, there's a lot of things that you have to do, that you might not enjoy. Most people when they start a business, they have a passion for one main thing, and then they find out when they start the business, that they have to learn and do all these other things, in order just to support that one main thing that they want to do.

A great example of this is Oprah Winfrey. People see her as what she does, what she does is just being on TV, and interviewing people, and getting to do these amazing things. They don't realize that behind the scene about 95% of what she does, is all stuff behind the scenes.

You don't see all the negotiations, all the meetings that she has to have, all the traveling, the demands, the transportation, all the different tax stuff that she has to do with her accountant and lawyers, and the lawsuits. All those elements that she has to do, 95% of the job, that she's not even passionate about.

She has to do that so that she can enjoy and be passionate about the 5% of the things she gets to do, that are actually her love and her mission of being up on stage, or being in front of the camera, and being able to transform people's lives.

Same thing with Richard Branson. You don't see all the behind-the-scenes things that he has to do, that a lot of entrepreneurs don't enjoy doing, but they have to do because they have a stronger passion behind it. I'll get to some of the other switches in a little bit, but if you are passionate about what you do, then you have a huge advantage.

When you first start a business, you pretty much have to do everything, yourself, in a lot of cases. When you start a business, you're not generating any money, any profit, you reinvest in that business, to hire people to do all the things you don't want to do.

I know for myself, when I started my business, I just wanted to coach people and help people, but I realized that I needed to get clients. I needed to learn to market. I needed to learn about search engine optimization. I needed to create a website. I needed to hire people to do this and that for me, to create graphics. I had to create a logo.

I had to do all the bookkeeping, and learn about taxes and learn about how to protect my business from getting sued, or liability. I had to learn about how to deal with customers, how to create sales funnels, and how to use Word Press. All these technical “what” things that I had to learn and do, that I didn't want to do, but I forced myself to do it, because again, I had a deeper passion behind it.

As time goes on, as your business grows, as you make more money, you can actually afford to hire people to do some of those things for you, that you don't enjoy doing. That's a position I feel blessed to be in now, as I've built my business. I've grown it, I've reinvested back into my business.

I've reinvested profits so that I could hire people to do my video editing, so I could hire people to do my social media, to put together a podcast for you guys, to help create some courses and programs, and other resources for you guys, that you guys can benefit from.

A lot of people don't realize because I make money in my business, it allows me to be able to create more content for you guys, and help you guys a lot more. That's why I appreciate anyone that supports me or invests in anything that I put out because that money helps me be able to grow so that I can help you guys more, as well. Also, to be in a position where I could do what I love, and do what I'm the best at, that only I can do.

I find that I'm very passionate about what I do now, but it wasn't always like that. There's still parts of my business, things that require my attention, that I still have to do, that I don't really enjoy doing. Putting out fires, in some cases, as well. Being passionate about what you do, that's the first switch.

The next one is being passionate about WHY YOU DO IT. You might not be passionate about what you do, but why you do it can be your passion, and can ignite more passion in your business. Why you do it, is real, why do you do what you do? Why do you have your business?

For me, the why is being able to impact people, being able to serve you guys, being able to help awaken people's potential, help change people's mindsets or level of thinking. Help them grow and improve themselves in their lives. Helping people make changes. Helping people explore different choices, and options, and opportunities that could help impact people's lives. For me, that why is exciting. The fact that I get to do that is pretty powerful.

Even the why could be just, providing a certain lifestyle for yourself. Being able to travel. Being able to spend more time with your family, or be able to buy a new car, or upgrade your lifestyle in some ways, that could be a powerful motivator for you, being passionate about that.

If you can have a cause that's bigger than yourself, that's bigger than your own needs, such as serving people, or … One of my why's over the last year, or so, being able to build houses and schools in different countries and different villages that are suffering from poverty. That has become something that's created more passion in my business, and more of a why for myself, as well. Discovering the why is another powerful switch.

The third one is HOW YOU DO IT. This is somewhat similar to the what. The what is different, though. The how is how you do what you do in your business. For example, Darren Hardy shares in the book, he had this housekeeper. She would clean the house, but she really enjoyed what she did.

She always had a smile on her face. If you can find a way to enjoy what you're doing and how you're doing it, that's going to create even more passion for yourself.

For me, I enjoy the fact that I get to do these videos, but how I get to do them is pretty amazing. The fact that I'm traveling right now, I'm in Bali right now, in Indonesia, sitting out on a patio, sweating my ass off, but I get to share my ideas with you. I get to share things that I'm learning with you, and share ideas that can help change your life.

Just the fact that I have the freedom to do this, and get to do it in different environments like this, and be able to inspire you in the process, is pretty powerful for me. It really motivates me a lot. That's another powerful motivator, another switch, that if you can turn it on, it can really ignite some passion in your life.

The last one is WHO YOU DO IT FOR. Who you do it for is someone other than yourself. Who you do it for is, maybe you're trying to focus on growing your business. You might not even be passionate about what you do, or how you do it, or why you do it, but you're passionate, you still do it, because it serves your family. It serves your spouse, your girlfriend or your boyfriend.

It serves your children. Maybe it serves people in another world. Maybe the fact that you get to build a house for someone else, or build a school, or feed a family, or whatever it is you're doing for other people, that's another powerful motivator, that if you can tap into that, will help ignite even more passion in your business, and will help you work even harder.

I found that for myself and my business, my why's and my motivation has changed. When you're first in business, at least for myself, I was in a position where I was desperate. I just wanted money, so that I could pay my bills. I wasn't really thinking about other people as much as I do now because I just needed to get out of debt. I needed to pay my bills, and things like that. A lot of people are in that position when they first start out.

As you start making money, you become more abundant in your life, and you have your own needs that are taken care of, one of the things that I love about business and making money that provides for you, is once you're abundant, it gets you being less selfish in your life. It gets you less focused on yourself, and you become more focused on helping other people.

Your needs are taken care of. More money for you doesn’t really impact you as much. You start thinking about, I want to make money, not just for myself, but for my kids one day, for maybe the future generations. I want to be able to take care of my grandkids, my grandchildren's grandchildren. Just the idea , that concept is pretty amazing, and that can help motivate you even further.

Being able to take care of my girlfriend, or take care of my mom or my dad, and help them with their needs, being able to serve children that are suffering in different countries, or be able to feed families, or build houses. Other people out there; be able to help my sister. Friends that I have, or people that are struggling with certain things, being in a position where if they're in trouble, if they need help with something, I can help solve their problems.

That's a pretty amazing thing, and that can help motivate you even further when you start thinking about that. That's one thing, how it's changed for me as time goes on, is I start thinking about helping other people, a lot more than helping myself, because like I said, it doesn't really benefit you as much. You're in a position where you're doing pretty well, and you want to help other people, and serve them more, also.

Ask yourself questions

Those are the four switches. Really thinking about how you can tap into those more, one of the best ways to do that is asking yourself questions. Asking yourself, how could I be more passionate? How can I create more passion in my business? How could I love my business more? How could I love what I do more? How could I love how I do it, more?

How could I love why I do it, more? Coming up with reasons, coming up with a list, coming up with a list of people, of the who, who you want to serve, and who you do it for, reminding yourself of that constantly, that's going to instantly motivate you, and help create more passion in yourself, as well.

Another thing that Darren shares in terms of helping you identify your passion and your love is just make a list and think about all the things that you love.

Pain and pleasure

Often times, we're driven by pain and pleasure. You've heard me say that before. Tony Robins talks about that, as well. Pain and pleasure are what drives us. Pain is more of a short-term motivator than pleasure is.

Pleasure is great for long term, but short term, in terms of really lighting a fire under your ass, pain is great for that. One of the ways to identify things that can drive you that are painful, that you want to avoid, is asking yourself, what do I hate? Oftentimes, if you want to find out what you hate, then come up with a list of what you love, and the opposite of what you love is often what you hate.

For example, if you love health, being healthy, and physical fitness, then you probably hate junk food. You probably hate McDonalds and companies that poison people, and have chemicals in their food, and it's processed and genetically modified.

You probably have a passion for that. That's one reason that can motivate you, wanting to do well in your business. Maybe it's related to health. You want to prevent people from having to suffer through obesity, or bad food, or junk food, or being sick, or whatever it is. That's another way of thinking about it, as well.

Ask yourself, what do I love, and what do I hate, and then trying to avoid and remind yourself of the consequences of what you hate, that that's what can happen to you in your life, or other people in your life, if you don't make a change, and if you don't work hard in your business.

Thinking about pain and pleasure, trying to avoid the things that are painful for you, and try to move towards things that are pleasurable, and what you love, that's another way to help ignite that passion within yourself, as well.

That's what I got for you guys. Of course, if you guys want to know more about the four switches, then check out the book, The Entrepreneur's Rollercoaster, by Darren Hardy. Hopefully, it will help you just think about how you can create more passion in your business, and how to keep yourself more motivated, even further. Thanks for watching this video, guys. I'll see you guys in the next one. Take care.