In 2014, I invested in a fantastic program called the Amazing Selling Machine.
This program, Amazing Selling Machine (or “ASM”), is a program that I heard a lot about. It was created by peers in a mastermind group of mine, Matt Clark & Jason Katzenback. The program was essentially teaching step-by-step how to private label and sell products on Amazon FBA (Fulfillment by Amazon).
Many friends and people that I knew were getting into the Amazon business and having monstrous success with it.
In fact, I know first-hand a few individuals that are friends and acquaintances that are making up to $100,000 per month selling on Amazon. These numbers blew my mind and really excited me at the same time.
When I invested in the Amazing Selling Machine and started with the Amazon business, I knew I was heading in the right direction. I knew that the creators of it, Matt Clark & Jason Katzenback were high quality individuals with integrity. I didn't have any fear of it being a “scam” or any skepticism whatsoever. The individuals, the testimonials and the results from my friends gave me the confidence and belief in it.
In 2014, I slowly followed the program and worked on getting my Amazon product up there part-time.
In many ways, I feel like I had a disadvantage from most. I didn't have as much time to focus on building my Amazon business, simply because I am currently running 4 other companies and online businesses that occupy much of my time. In fact, many people that joined at the same time as me were able to get much further ahead and have success before I even decided on my product!
Thankfully, my girlfriend was interested in doing the Amazon business as well. She started with her product before me and in many ways, I followed her lead and she helped motivate me to move forward with mine.
I launched my product on Amazon in February 2015. During that first month, my product generated about $1000 in sales.
In March of 2015, it generated about $2500 in sales.
And now in April of 2015, I'm projecting to do over $3000 in sales. I'm also beginning to start 2 more products that I plan on launching in the coming months.
In this video blog, I'm going to reveal the process and steps that I took of how I made $2500 in my 2nd month selling on Amazon.
Watch the video below:
(Click here to watch on YouTube)
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Do you want to know how to build a successful brand leveraging the power of Amazon? CLICK HERE to get instant access to my FREE training!
How To Sell On Amazon
I've revealed many of these steps and process already in a previous video blog, called “How To Make Money Selling Amazon Physical Products“. There's many logistical steps that are challenging to explain in a blog post, which is why I recommend investing in a quality training program such as the Amazing Selling Machine.
However, I'll outline the primary steps below.
1. Decide On A Niche And Product To Sell
The process that I've learned from the Amazing Selling Machine is to find “private label products” and sell them.
To do this, you first need to identify the right niche and market you want to pursue.
You need to ensure that there is a DEMAND and MARKET for whatever it is that you want to sell.
One of the ways to do this is to search around on Amazon, specifically the Amazon Bestseller List. This will give you an idea of what is selling and what is hot.
There's a certain criteria that is important to follow when deciding. It's a challenge to explain all of it in a blog post, but some of that criteria is ensuring the product has good profit margins, isn't too big or heavy, can be sold for over $10, and doesn't have too much competition.
2. Find A Supplier To Manufacture Your Product
Once you've decided on your product, you then need to find a supplier.
The process of private labeling a product means that you're finding a supplier that is ALREADY MAKING the product that you want to sell. They're already making and manufacturing it, and you're going to place your own label and packaging on it.
So for example, let's say you want to sell a Yoga Mat.
You'd then do a search on Alibaba or Google and find suppliers that are making yoga mats. You'd then contact them and ask them a series of questions, to see if you're a right fit. If you're a right fit, then you'll order the yoga mats from them and have them put on your own label or packaging on the product. Make sense?
Of course, every supplier makes different types of yoga mats. So you'd find one that you like, is high quality, is different from what is already out there, and can possibly even be customized (put your logo on it).
This part of the process is perhaps one of the most challenging parts, as there's many logistics to it, depending if you're sourcing from China or the United States.
There's a series of questions you'll want to ask the potential suppliers, such as the cost of X # of units, minimum order quantity, the quality of the product, how long it'll take to make, shipping costs, etc…
3. Get Your Packaging And Labeling Created
Once you decide on the supplier, you'll need to get packaging and labeling done. I used the website 99Designs for mine and paid about $500. However, my girlfriend was tight on money and found a quality person to do her logo and packaging on oDesk. I think she paid less than $100 – and by the way, she did $3900 last month on Amazon!
The package/label must meet the criteria from your supplier.
For example, I am selling a supplement on Amazon and I'm limited in what claims I can make. Every claim I make must be approved by my supplier and I have to provide a study/factual data to back up any claim made.
4. Set Up Your Amazon Product Listing
While you're waiting for your product to be manufactured, you can set up your Amazon product listing.
This is the listing that will appear on Amazon.com. You'll want to ensure you have high quality graphics and product images. You'll also want to make sure that your listing is keyword optimized, contains benefits, a well-written product description, and possibly even bonuses.
The better listing you have, the more sales you'll get. You want to find ways to differentiate your product from the others and really sell it well.
5. Ship Your Inventory To Amazon FBA
In Amazon Seller Central, you can create a “Shipping Order” which will indicate the locations of the Amazon Fulfillment Centres that Amazon wants you to send your inventory to.
Amazon requires you to ship your inventory to multiple locations across the United States, so that they can have your inventory spread out and be able to quickly deliver your products to the customers.
If you're shipping from China, then you have the options of boat or plane. Plane is much faster, but is more expensive. You can ship via boat, however it'll take longer and you need to ship it to a dock that will receive it and have it go through customs first, then forward it to the Amazon Fulfillment Centre.
6. Launch Your Product
Once your inventory is in, it's time to launch your product to get it ranked and selling.
A successful launch requires getting a large number of sales (in a short period of time), as well as getting a lot of Amazon reviews in a short period of time. The shorter time-frame you get these things, the higher boost you'll get in the Amazon search engine for your keyword.
There's so many strategies for launching and selling your product, but some that I've used are:
- Giving away product to friends/family for $2 in exchange for honest review
- Giving away product on coupon code websites for $2 and various services for honest reviews
- Amazon Ads
- Build a Facebook fan page in related niche, launch it to fans
- Use Facebook Ads to target specific niche
These are the strategies I've used initially, but I've now expanded to many others and I'm building long-term sources of traffic to my product.
7. Build A Brand Presence
Selling on Amazon isn't a “gimmick” or short-term way of making money. It's a long-term, real, sustainable business.
As a result, you want to build a brand.
I've built a website for my product and expanded my brand. I've built social media accounts too.
I plan on using blogging, YouTube, and every channel that I can to create content and build a legitimate brand around my product.
Once your product is selling, you want to expand your product line. You want to release more related products so you can cross-promote them, launch them to your list, and build a big brand!
Do you want to know how to build a successful brand leveraging the power of Amazon? CLICK HERE to get instant access to my FREE training!
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