How To Optimize Your Amazon Listing For Better Conversions

Do you want to get better conversions on your Amazon listing?

The quality of your listing will determine the success of your product on Amazon.

You could have the BEST product in the world. However, if you can't convey and communicate the feature and benefits, you will struggle to get sales. 

Amazon is a competitive marketplace. If you want to stand out from the crowd, your Amazon listing needs to rank on the first page.

Keep reading for my Amazon product optimization best practices!

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Are you ready to take your Amazon business to new heights? CLICK HERE to get your Amazon listing optimized with AMZ One Step!

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What is Amazon listing optimization?

This is the process of tailoring your product listing so that you rank as high in the search results as possible. An Amazon listing isn't something that you create once and then never improve.

You always want to be testing and optimizing your Amazon listing. When you improve the conversion rate of your listing, you get more sales. Even better, your product will rank better in Amazon's search results. Don't forget Amazon is a search engine like Google and YouTube.

Best Practices For Amazon Product Listing Images

You want to optimize your image so that it grabs people's attention when they are scrolling on Amazon. The goal is to entice them, so much so that they click on your listing.

First I like to type in the primary keyword of my product and browse Amazon listing images.

I'll take a few steps back from my computer. Of the images that appear on my screen, I identify the ones that stand out the most. I want to see how my product image is showing up in comparison to other ones.

Your goal is to also optimize your image so that it stands out from the competition. You want to test and improve your images over time. Doing so will allow you to determine which one will perform the best.

Your product photography helps you communicate to your ideal customer what your product looks like, how it works, its features, and the benefits of using it. Ideally, you're trying to convince your customer of the reasons why your product is better than your competitor's.  

One example of a product photo may be a lifestyle image. This would involve capturing someone using your product in action. You can model yourself using the product. Conversely, you can hire a professional model who represents your ideal customer.

Other examples may be a comparison image, a before and after image, or an infographic. There's a lot that you can do with your product images. Take up all of the available space that Amazon gives you on your listing.

Check out the video above to see some examples of great product listing images using AMZ One Step!

Best Practices For Amazon Product Listing Text

Beyond the image, the second thing that people will see is your product title. When it comes to the title, there are two different approaches that you can take. The first approach is to use up all of the available space that Amazon gives you for the title.

The second approach is to create a shorter title for your Amazon listing. You want to communicate the most important things about your product, one of which will be your primary keyword.

Again, Amazon is a search engine. People go to Amazon and type in keywords into the search bar. If you put the keyword in your title there's a greater likelihood that your listing will show up when people search for that keyword.

Also, you want to think about what the main benefits of your product are. Who is buying your product? What problem does your product solve? 

If you can pinpoint the main features and benefits, you'll speak to your ideal customer. Make sure that you test your title, whether that's playing around with different keywords or experimenting with a long title versus a shorter title. 

I like to make one change to my listing and then I'll run that test for 3o days. During that time, I'll track the number of sales that I get and the amount of traffic that I receive. For another 30 days, I'll test something else.

After that, I'll do a comparison. You don't want to test everything at once. You want one test running at a time so that you can pinpoint what kind of a difference it made for your business. 

Best Practices For Amazon Product Listing Bullet Points & Description

There are two types of buyers – emotional and logical. Emotional buyers see the product and buy it on the spot. Conversely, logical buyers want to read all of the information before they make a decision.

You must optimize your listing for both types of buyers. You want to make sure that your bullets communicate and convey the benefits of your product. Go beyond the features of your product and convey the benefit of each feature. 

Your description is an opportunity for you to elaborate on the benefits that your product provides. This is where great copywriting comes in. Think about adding keywords in your bullet points. You can get ideas from your competitors, but do not copy them. Strive to go above and beyond what they have written.

Here's the great news… there is a company called AMZ One Step that does ALL of the above tasks for you. They offer a wide range of Amazon listing optimization services.

Watch the video above where I walk you through the amazing features of this company and what they can do for you!

AMZ One Step has photo studios in Canada, the U.S., and China that house over 70 in-house employees, comprised of graphics designers, videographers, copywriters, photographers, and account managers. Essentially, they are a one-stop shop when it comes to optimizing your Amazon listing.

This is how to optimize your Amazon listing for better conversion.

The best way to scale your Amazon business is to find people who are more knowledgeable than you are and hire them to work ON your business.

If you want to learn more about AMZ One Step, you can book a free consultation with them and get a free Amazon listing audit.

I recommend their service, as I believe it will make a difference in your conversions and the overall success of your Amazon business.

Are you ready to take your Amazon business to new heights? CLICK HERE to get your Amazon listing optimized with AMZ One Step!