Amazon Listing Optimization: How To Rank #1 On Amazon And Get More Sales

Amazon listing optimization is your ticket to increasing sales on Amazon.

While I was at SellerCon in Las Vegas, I had the opportunity to interview Bradley Sutton, who is the Director of Training & Customer Success at Helium 10.

He is an Amazon listing optimization and product launch expert who has personally optimized and launched over 400 products on Amazon.

Ready to discover how to master Amazon listing optimization so that you can rank #1 on Amazon and get more sales? Listen to Bradley Sutton!

Watch the video below:

(Click here to watch on YouTube)

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Are you ready to master the Amazon product research process? CLICK HERE to discover how Helium 10 can help you do so!

Use The Code MASTERY50 To Get 50% Off Your First Month Of Helium 10 Or An Additional 10% Off The Yearly Plan

OR

Use The Code MASTERYFREE To Get 7 Days Free And 10% Off Every Month Of Helium 10 Or An Additional 10% Off The Yearly Plan

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Bradley Sutton helps Amazon sellers double their sales.

Helium 10 is a software that helps Amazon sellers find high ranking keywords, identify trends, spy on competitors, and optimize their product listings. If you are serious about growing your Amazon business, this is one of the best optimization tools to help you do so. Here is a sneak peek of my interview with Bradley where we talk about how to rank #1 on Amazon and get more sales. Let's dive in!

How did you get involved with Amazon? 

Twenty years ago, I became an entrepreneur. I worked for a Korean company and I made really good connections during that time. We stayed in contact throughout the years. About six years ago they started a cell phone case company on Amazon. They asked if I wanted to join them. It was an instant success.

Unfortunately, neither they nor I knew much about Amazon. All of a sudden, companies like Caseology were coming on the scene and knew the right way to sell on Amazon. Essentially, they just copied what was working for us. Over time, our Amazon listing slowly faded out and the company split up.

I wasn’t inspired to go back to the corporate world.

I wanted to be my own boss. Luckily, I attended an Amazon conference that would end up changing my life. Up until that point, I didn’t know anything about Amazon. Once I saw what was possible, I dedicated my time to learning everything that I could. I took courses, watched videos, and networked. Eventually, I became a consultant. I started consulting for the Korean company that I used to work with, and I was hired by other companies as well.

What do people need to look for when it comes to deciding which product they are going to sell on Amazon? 

Gary Vee always says, “Do what you’re passionate about and what you know. This will give you a better chance of being successful.” However, you can’t do this on Amazon, It’s a different ball game. I could be the #1 expert in the world on phone cases but that doesn’t mean that I’m going to be successful on Amazon.

As a matter of fact, I won’t be because cell phone cases are a very saturated market. Hence, it would be impossible to scale up a new business. You’ve got to look for the opportunities. It could be a keyword or niche that you don’t know anything about, but you need to learn about it.

What are the most important elements of an Amazon listing?

You’ve got to look at it as a two-pronged effort. On the one hand, you have to make the machine happy, otherwise known as the Amazon algorithm. If you’re trying to use a keyword that Amazon doesn’t think has anything to do with the category you’re in, you won’t even be searchable.

On the other hand, you also have to have think about your buyers.

A lot of sellers forget about this. They focus too much on Amazon. At the end of the day, it’s not Amazon’s algorithm that decides whether or not your Amazon product will be bought. It’s all about finding the balance between the two.

What is the best way for people to do keyword research? 

You want to identify 4-5 of your most direct competitors and find the products that are most similar in price, form, and function. After that, you want to see what keywords are driving their sales. Look at the high search volume keywords that they are on page one for. If that competitor has products similar to yours, those are the keywords that could bring sales to your listing.

Are you a big believer in split testing your listing?

Absolutely. There’s a website called PickFu.com which allows you to split test anything before you even make your listing. Sellers think that they know what is best about their product. However, when their sales are low, they don’t realize that their images may be the problem.

PickFu has an entire list of Amazon buyers. Within one hour you will have three responses from fifty Amazon buyers about which image they chose. They even give you a demographic breakdown. This may seem like overkill. However, a 10-15% conversion rate makes a world of difference over a one-year period. We are talking tens of thousands of dollars.

Are you ready to master the Amazon listing optimization process?

Click on the link above to watch a demo where Bradley Sutton walks you through how to use the Helium 10 tool! If you decide that you want to purchase the software, Bradley and his team have graciously offered to give you a special discount.

Use the coupon code, MASTERY50 to get 50% off every month of Helium 10 or an additional 10% off the yearly plan. Similarly, you can also use the coupon code, MASTERYFREE to get 7 days free and 10% off every month of Helium 10 or an additional 10% off the yearly plan. Once you try it out, I trust that you will want to be a lifelong customer. Helium 10 is an extremely powerful tool that gets people results.

Are you ready to master the Amazon product research process? CLICK HERE to discover how Helium 10 can help you do so!

Use The Code MASTERY50 To Get 50% Off Your First Month Of Helium 10 Or An Additional 10% Off The Yearly Plan

OR

Use The Code MASTERYFREE To Get 7 Days Free And 10% Off Every Month Of Helium 10 Or An Additional 10% Off The Yearly Plan