What is the best way to get Amazon reviews?
This is the common question I get from many Kindle publishers and Amazon sellers for their books and their products in Amazon.
What I often recommend for people and what I focus on most today are the long-term strategies.
You want to build an income stream that will be around for many years to come and that will be able to provide passive income for you.
Watch the video below:
Hi everyone this is Stefan from projectlifemastery.com. In this video, I'm going to answer a very common question that I get from a lot of Kindle publishers and Amazon sellers which are, what is the best way to get Amazon reviews for my book or my product on Amazon? When it comes to Amazon reviews, I think a lot of sellers on Amazon, a lot of publishers, they are often looking for a loophole.
They are looking for some sort of a strategy or secret formula or technique and people ask me this all the time, what's the best way to get reviews and often … Because they are looking for some sort of secret formula that can just allow them to get a lot of reviews for their book or their product on Amazon.
Amazon review guidelines
There are a lot of loopholes and things out there that you can do to exploit Amazon, but you have to understand that Amazon has the review guidelines. I recommend that every seller on Amazon, every publisher, you familiarize yourself with Amazon's review guidelines, because Amazon put these guidelines together because they want to make sure that reviews on their website are legitimate, they are honest.
They are reviews that customers can trust. They want to protect the reputation of Amazon.
If you are exploring some sort of strategy, it might work in the short-term, but long-term it's not going to last. Those reviews are just going to get deleted which is something I've seen happen time and time again with my years of selling on Amazon. What I often recommend for people and what I focus on most today are the long-term strategies.
The strategies that are sustainable for getting reviews and building up the success of your product or your book or whatever it is on Amazon.
Trust me, I've tried a lot of different things out there throughout the years. I've been selling on Kindle, on Amazon for several years now and I've seen time and time again the mistakes that other publishers make, other sellers make. I've made some of those mistakes myself. Some people, they go as far as buying reviews off Fiverr and of course Amazon had the whole thing where they started suing people that were doing that.
I want to make sure that when I help people, when I teach them, I'm teaching them the long-term strategies. Often at times, the long-term strategies, the truth of how to get Amazon reviews is something that most people don't want to hear. Most people don't want to except the fact of the way that Amazon really wants publishers and sellers to get reviews.
They don't want to buy into that because it's more work or they don't want to put in the time or the effort or the money or whatever it is to do that.
One sustainable way of getting reviews
The truth is that there's only one sustainable long-term way of getting reviews for a product and having it be successful. I'm going to share with you guys what I believe that is in this video. Before I go into the best way to get reviews, it's really important to understand Amazon. Amazon is this big multi-billion dollar company.
They have millions and millions of customers. The success of Amazon and one of the key selling features are reviews where the customers have the ability to leave the reviews and their thoughts on certain products and books.
One of the challenges that Amazon has is fake reviews. People have been trying to figure out ways to exploit Amazon and all that sort of thing and Amazon doesn't like that because it's going to affect their legitimacy and the reputation of their website.
They have a whole team dedicated to making sure they put a stop to that, deleting reviews and some people go way too far and manipulating Amazon. They might even take action against you, legal action, terminate your account or whatever it is.
What does Amazon want? Amazon is a business, they want to make more money, they want to attract more customers to their platform. They provide you this amazing opportunity for people like you and me to be able to sell on Amazon. Anybody can sell on Amazon, no matter where you are in the world.
You don't even need money to sell on Amazon, it's free. You can sign up for a Kindle Direct Publishing account, Amazon Seller account, anybody can sell on Amazon.
Amazon has given us this incredible opportunity to sell on their platform for free to leverage their brand, their customers, their reputation, their payment processes, their search engine that they have, their customer support team, the ability to refund, they really do so much for us a lot of people take for granted.
They provide this opportunity to people like you and me to sell on their website because they want you and people like you and me to publish and sell products on their website.
Then go out there and promote our products. Promote our book, promote our product, on Facebook, on social media, on a blog, tell our friends about it, on YouTube, on a podcast, all over the internet. They want us to basically go out there and…
Market and promote our product
When we go out there and market and promote our book or product, we are sending potential customers to Amazon to go and buy our product.
When people come to Amazon to buy your book or your product, they are either going to sign up for an Amazon's account, which is something that Amazon loves, they want that. It's going to build Amazon and it's also going to … They are your customers, but Amazon really sees people as their customers on the website.
That's what they want. They want you to go out there and promote your product. Now, the challenge is, is that most sellers on Amazon or on Kindle, they basically try to get all their income from their book or their product from the Amazon search.
That's a great way to make lots of money from Amazon, but I believe that that's not a good long-term strategy, because when you are competing and only getting your sales or your product from Amazon search for certain keywords, now you are competing with every other product on Amazon.
Then, of course, the customers are going to compare your product to other products in the search results based on the reviews.
To have long-term success, basically, the secret to getting the best Amazon reviews that are out there is what authors and sellers in Amazon have been doing since the beginning of Amazon, okay, which is no secret, which is marketing your book, marketing your product.
Again, I know a lot of people don't want to hear that. They are looking for that formula, that secret, the magic pill, the quick fix, the shortcut, the loophole that they are going to just do and go out there and get a lot of reviews.
It's important to be aware of Amazon's guidelines. If you do that or if you are doing that, understand that there are potential risks, the reviews might get deleted, there are repercussions to that, but what it comes down to guys is just promoting and marketing your product.
Publishing a good product on Amazon, a great book, a great product and then going out there and promoting it and marketing it, becoming an internet marketer, not only a Kindle publisher, not just an Amazon seller.
Be an Internet/online marketer
If your identity in this business is just a Kindle publisher, just an author, just an Amazon seller, you are going to lose. You are not going to have success long-term. You have to become an internet marketer, an online marketer. An internet marketer has the ability to sell anything online.
Has the ability to attract people, drive traffic, potential customers to any given product on the internet. There are so many ways that are out there online today that you can learn and utilize to promote your product on Amazon.
There's Facebook, Facebook has their organic ability to reach people through Facebook pages as well as Facebook ads. Instagram as well as organic and Instagram ads, Twitter, LinkedIn, Pinterest. There's different message boards and forums out there.
There are blogs, you can create your own blog, you can promote on other people's blogs, you can submit to so many different directory websites, Medium, KORA, Life Hack, Elite Daily and so many different websites where you can publish content and then drive that traffic and promote back to your book on Amazon.
There's YouTube, there's podcasting, there are so many different platforms that are available, but again, most sellers, most publishers, they just look at the Amazon search. They just want to stay on Amazon and not put in the work to actually promote and market your product.
When you do that and you promote and market your product, which again is what authors and publishers have been doing since the beginning of Amazon. It's what Amazon wants you to do.
If you send people to your product, to your book and your book is good, your product is good and you just have a basic follow-up, maybe in the book that you are selling you have a link halfway through the book and at the end of the book just saying, “Hey, if you are enjoying this book or this product, click here to leave a review on Amazon.” Just have that link to have a call to action for people to go and leave a review.
By doing that, you are going to increase your chances of getting reviews. Even Amazon, they follow-up with your customers and they send them an email asking them to leave a review for your book or your product. Understanding that that's what Amazon wants, that's really the goal of Amazon.
They have all these guidelines in place because they want reviews to happen organically, naturally. They just want basically products that are good to get honest reviews and people share that, this is a good product.
All reviews are good
Products that are bad, they want people to share their thoughts and if it's a bad product then leave bad reviews on it. Now, I believe that all reviews are good because every review good or bad is feedback. You can learn from that.
You can use that as an opportunity to improve your book, to improve your product to make it better and better. You want to welcome all reviews, good or bad. Just like you are watching this YouTube video right now, if you like it, hit the like button, if you don't like it, I want you to click on the dislike button because that's valuable feedback to me.
Really I want you and someone else watching this to engage in some way, not just to sit there and be passive, but I want to evoke something within you to take action. That's what you want to also do with your book and your product on Amazon.
I wish I had some secret formula for you guys, there are some strategies that I teach and utilize and I focus in my K Money Mastery course which is on Kindle publishing. I've gone into a totally different direction where I share and help publishers, not just be a publisher, but be an internet marketer.
I share my strategies on YouTube, on Instagram, on Facebook, blogging strategies, just posting strategies, content marketing strategies, all these different strategies to help authors and publishers to be able to promote their books better. Again,
It's not going to happen overnight
It's not like you could just immediately get a certain number of reviews. It's going to happen over time, but the great thing is that when you focus on the long-term like that and you build these systems, they are evergreen sources of traffic.
I have certain books and products on Amazon that continue selling because I have content on the internet. I've got links and resources online that funnel into my book and my product. Every single week and every single month, I've got sales coming in from that. It took me time to build that.
It took me time to build a Facebook presence online. It took me time to build that email list. It took me time to do all these things, but you've got time on your side guys. You don't need to get rich quick. Take your time, build the systems. Focus on the long-term.
Build a brand
A brand will give you the ability to build a relationship with people, to attract people, to have a list, have a following, an audience online. Whenever you launch a new product or new books, you are going to easily be able to have people that are going to be the raving fan, people to go and buy that. Perfect company of this is Apple.
Every time Apple releases a new watch or a new iPhone, whatever it is, they have people that are lining up outside the store for a day just to get their hands on that product. That's how raving fan customers and the relationship and the value that they have of what they've been able to build.
Focus on the long-term guys. Build the systems in your business, market your product. That's really what it comes down to is, market your product to the best of your ability and ask for the review in your book, in your product in your follow-up. That's the best way of going about it. That's the best way to get reviews that again are long-term, they are sustainable, they are not going to disappear.
Amazon is going to love you for it. They are going to reward you for it. They are going to rank you better for it. You are not going to worry about losing the reviews and pissing off Amazon and all the unfortunate things that can go along with that.
You are going to be further ahead than everyone else. You are not going to have to worry about competition. Your competition is going to have to worry about you. That's the position that you want to be in. That's how you build a successful business, a long-term business is focused on the long-term, don't worry about the short-term.
Build your business for the long-term
There's always going to be people out there that are looking for the latest shortcut and stuff. They may make a lot of money in the short-term, but it's not going to last.
I've seen so many publishers and sellers that make some money for a month or two and then it's gone. You want to build an income stream that will be around for five and 10 years, 20 years from now that will continue to be able to provide passive income for you. That's the best way to get Amazon reviews. To summarize, basically, when you published your product, market the hell out of it and then also ask for the review. That's the best way.
Focus on that. Everything else to that is going to be secondary. If you guys want to know more about Kindle publishing, online publishing, some of the other strategies that I have, that I teach and focus on. I've got a great online training program called K Money Mastery, kmoneymastery.com.
Head on over there. It's a reasonably priced online training program. It has helped hundreds and hundreds of people be able to make money online with Kindle publishing, just by doing a lot of your strategies that I'm sharing with you.
Check that program out if you want to know more about how to publish online, sell and learn the marketing strategies that I focus on, but that's it for this video guys. Hopefully, you guys enjoyed it. Hopefully, I was able to influence you for the greater good to focus on getting an honest review as well then complying with Amazon. That's it for this video. Make sure to like this video if you enjoyed it. I'll talk to you guys again soon. Take care.