Creating Affiliate Marketing Mastery (Part 1)

I have created a new and improved version of K Money Mastery which is called, Mastering Book Publishing!

As one of my goals for the 100 Day Challenge, I've committed to creating a new online training program.

Aside from Kindle Publishing, I feel that affiliate marketing is one of the best ways to make money online because you’re promoting someone else’s product and every necessary aspect to market the product is oftentimes done for you.

In this video, I will map out for you the beginning stage of creating Affiliate Marketing Mastery, my new online training program which is going to help people start their own online business and get started making money online.

Watch the video below:

(Click here to watch on YouTube)

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Video transcript

All right, what's up everyone? This is Stefan from ProjectLifeMastery.com, and as many of you guys know, one of the goals that I have this year, that I've set for myself, as well as recently as part of my 100 day challenge, is to create and launch a new online training program, and this new online training program is going to help people start their own online business and get started making money online, and it's going to be based on one of the seven primary online business models that I've been able to benefit from and make a lot of money from, as well.

If you guys haven't yet been through my free course that I put together that shows the seven ways that I make money online, then I encourage you guys to do so, just by going to ProjectLifeMastery.com/freecourse. I'll have a link below the description.

In retrospect

Now, over the last few years, the last 3 years now, I've been primarily focused on helping people make money online with Kindle publishing, because that was one of the primary breakthroughs of my life, where I got into Kindle publishing and made a lot of money, and still make a lot of money from. Really changed my life for the better, I believe, and still believe that Kindle publishing is an incredible opportunity.

There's a lot of money to be made, and every single day we have new people that are joining that program, Mastering Book Publishing, making money online and I'm really, really proud of that course because it's helped hundreds and hundreds and hundreds of people now change their lives.

People that have been brand new to online marketing, get started making money online, and people that have gone on to make a six-figure income, and I constantly get emails and messages and success stories and so I'm very, very proud of that, but over the last three years or so, that's where my focus has been, has been coaching people, helping people, learning myself, evolving, testing different things.

Anytime that I create a new course, I always want it to be the best course out there. There's a lot that goes into it. I'm always going to improve it. I'm not just going to create a course, and then just abandon it and move onto something else. I always believe in constant, never-ending improvement, and always making things better and better, because I'm not in it just to make some money. I'm in it over the long term, to add as much value as possible, and help people really change their lives for the better.

New training program

I'm very proud of that. I'm very proud of what I've been able to create, and I still recommend Kindle publishing to everybody that comes to me wanting to get started in online business, but over the last while now, the last, I guess year or so, there's a lot of people that have wanted more from me.

They wanted a new training program, and to know more about other ways that I make money online besides Kindle publishing, because even though I still do Kindle publishing, it just hasn't been as much of a focus for me over the last year or 2, because I've become more passionate now about Project Life Mastery, and video blogging, and other income business opportunities that are out there, as well.

I know there's a lot of you guys that have been wanting more from me, a new course, a new method, and for me to share more. One of my goals this year, I decided, “You know what? It's time for me to create a new course, a new training program,” and people have been wanting this for years now, and I'm excited that the time has finally arrived. I've committed to it. I publicly declare it to you guys as one of my goals this year, as well as recently in my 100 day challenge.

I'm excited to get started with the process, and I thought why not do a little video blog series where I blog and share with you guys a bit of the journey, share with you guys the process that I go through to create an online course, and I know a lot of you guys out there might benefit from this, just by watching me and seeing how I think and the process that I go through, and behind the scenes of creating it.

I thought this would just be a really cool opportunity just to share that with you guys and be transparent with the process that I go through, and a lot that's going to go through this course, just the process of creating it, but I've also learned a lot, too, which I'm really happy about, just creating and selling Mastering Book Publishing, that I think you guys can learn a lot from me, in terms of what I go through to create an online course.

Of course, when the program comes out and it's available, I hope that you guys will buy it and check it out. I'm going to be putting a lot into this course, but hopefully, you guys just see what goes through it, and when it becomes available, it'll be even that much more exciting for you guys, because you'll have joined me in the process of the creation of it.  All right. 

What's this training program going to be about?

Well, I've always said that Kindle publishing I believe is the number one way for people to get started making money online that I recommend, because, from my experience of all the other online business models, it's the easiest and fastest, and also very inexpensive to get into compared to some of the other ones, and with online publishing, I've always seen it as the beginning and not the end.

A lot of people, they get so focused on just publishing Kindle books, for example, they don't look at the bigger picture. What I teach inside my Mastering Book Publishing, especially in the more advanced areas and everything, is that you want to start off with a Kindle book and publish a paperback book, an audio book, et cetera, but you always want to use it to build an email list, to build a backend and then once you have an email list, there's a lot more that you can do.

You can start doing affiliate marketing, and promoting other people's products. Ever since I launched my free course that I share the 7 online business models, I was really curious to see which business model people were the most interested in besides Kindle publishing, because I've already got all the training available for that, for people that want to succeed, and what I noticed, and I've also known this now for the last year or so, just by working with people and having people send their questions to me, is that a lot of people, they want to know more about affiliate marketing.

I believe that affiliate marketing is another one of the best ways to get started as an online business, primarily because you don't have to create the products yourself. That's one of the most challenging parts of selling online, is having to not only just create the product, but create the sales page, deliver the product, customer support. There's a lot that goes on, marketing the product, excuse me.

There's a lot that goes on in selling your own digital products.  Selling your own products is a great way of making money online, similar to what I do with Mastering Book Publishing, but it's not very newbie friendly. It's taken me years to get to the point of where I'm at, to learn and understand, and to be able to create really high-quality online training programs.

Not only that, you need to be an expert. You need to have a proven track record, a proven method, a lot of success behind your belt, and so it's not something that everybody can do, whereas, I feel that affiliate marketing is one of the best ways to make money online because you're promoting someone else's product. You're promoting someone else who's the expert.

They've already spent the time, the money to create the product. It converts. It's got a converting sales page, they have great customer support, they handle everything for you. You basically just get paid by promoting that person product through your affiliate link, and you earn a commission in doing so.

Affiliate marketing

Affiliate marketing is often what I recommend for people after Kindle publishing, or you can just do affiliate marketing as a business model without even doing the online publishing if you choose to, and over the last maybe few months or so, I've been really brainstorming and thinking a lot about, “Okay, what would be the next online training program that I'm going to create?”

I thought affiliate marketing would be the best area that I could teach, and I really spent a lot of time thinking about, “Okay, if someone's brand new to this, they're a newbie. They don't have anything to get started, they don't even know about online marketing or any of this terminology, or the process or whatever.” They're a total newbie. Could I take someone that's just brand new to this, that's never done any online marketing before, brand new, to a point of making money online within a given period of time?

Let's say within a month, or three months, or whatever. What I did was, this is stuff that I was brainstorming a few months ago when I was thinking about my goals for this year, is I decide, “You know what? I'm going to start working with some people and help them just from the start from scratch their own online business, in the realm of affiliate marketing,” and help them identify what are the beginning stages, what are the first steps, and what are the steps after that?

What is the step by step process that you would go through, that would be consistent, that would be replicable to anybody out there? Just a universal step by step formula that can lead people to success with affiliate marketing.

I feel that I've been able to create a really awesome method now, and I've tested it with a number of different people as well, but a really awesome method that works. I'm very confident in it. I've been able to benefit from it, so I have a proven track record of what I've been able to create online, and I believe it can create a lot of success for other people as well.

The beginning stage

That's why I decided to create this course which I'm going to be focusing on now over the next hundred days to create for you guys. I'm excited about it, guys. I'm going to show you guys right now, I don't want to blab on too much. I have a tendency to do that, but this is a blog, so I can technically talk about whatever I want, but I'm going to show you guys my computer and map out for you guys the beginning stages of this, of creating the product.

Of course, I'll share more with you guys what the products going to be about, what it's going to include et cetera, in maybe this video and other videos afterwards, as well, but I'm going to share with you guys my RPM plan of how I've planned out today, and I've already taken some steps in the creation of this product, as well. Maybe what I'll do is on my computer, I'm going to use my phone right now guys, and I'm going to show you guys what's going on, and hopefully you guys will be able to see this.

All right. This is my computer screen right now. Today is April 17th on a Sunday. I use Evernote, by the way. There's always people that ask me, “What do you use to plan out your day?” All that sort of stuff. I use Evernote. Great resource to have. You can get it on your iPhone, your computer, and I use it to plan out my day. I use it for taking notes for brainstorming, all kinds of stuff when I go to seminars, et cetera. All right.

Today is April 17th, and whenever I plan out my day, I always set out my outcome, purpose, and action. Something I learned from Tony Robbins. He calls it RPM or “OPA.” My outcome today is to immediately start making progress towards the creation of Affiliate Marketing Mastery, to achieve my goal in launching the program as part of my 100-day challenge, by July 9th, 2016.

Domain name

I've already taken the step before this of creating the name of the product, and that's one process that is probably one of the first things that I do, besides some brainstorming and whatnot, is coming up with a name, because I want to get the domain name as soon as possible, and get started on the logo and a few other aspects of it.

What I do when it comes to creating a name is I just basically brainstorm, and it usually takes me about a week or two of brainstorming different names of potential products, and I just use Evernote for that, and I might look at other products that are out there in other industries, niches, thinking about something that might be consistent with my brand, thinking about … I use the source sometimes as well, just to write down all my favorite words and different variations of different words, as well.

Actually, I settled on Affiliate Marketing Mastery. I was actually going to buy the domain AffiliateBlueprint.com, and I actually use GoDaddy Auctions, which I'll show you guys here in a sec. I'll show you guys right now, actually. This is GoDaddy Auctions where you can bid on different domains that aren't available, and so the domains that I wanted, whenever you have a name for a product, you want to make sure that the domain name is available, right?

You can buy the domain whatever it is .com, so you want to own that. Some of the names that I came up with, the domains name weren't available, and in some cases, you can buy if people are selling the domain name, so affiliate blueprint was actually the one that I liked, and I made a bid of $1000 for it, but unfortunately, the person didn't accept it.

Instead, I got AffiliateMarketingMastery.com, and I'm actually very lucky that this is available. This is actually an expired domain, so basically someone owned this domain, and it expired. They didn't renew it, and so when a domain gets expired, and they don't renew it because you have to pay every year for your domain name, then it goes to an auction.

With my GoDaddy Auctions account, this domain name just came up and I bought it, and it's actually not available yet for me. I bought it on the 15th, but it's not going to be ready until the 23rd. I only paid $12 for it, which is pretty cool.

I'm happy with the name because it's consistent with my brand, which is Project Life Mastery. I love the word “mastery.” Similar to Mastering Book Publishing, it's very clear what it's about, affiliate marketing, people know right away, “This is a course about affiliate marketing.” I always focus on the level of mastery with anything.

I just don't want people to dabble with anything. I want people to master it. I got the domain name. Let's go back here. That's why I picked the name. Purpose. By the way, when I pick out names, too, I always like to get feedback from other people, so I have a few friends and people that I get feedback from, people on my team.

My purpose for this program

Once I set my outcome, I select my purpose. Why am I creating this program? Well, I'm going to share with you guys my purpose for this. Number one is to serve more people, helping them start their own online business and become financially free.

To create something new that will be fun, exciting, and that I'll be passionate about, helping others serve others, helping the greater good, because if I can help people start their own online business and help them help people with their business, then there's a ripple effect, and it just comes back to me in some way, as well. Create a new income stream for myself, enhancing my quality of life, to stay consistent with my goals and commitments, to inspire others to what is possible, and to diversify my income.

These are the main reasons why I'm creating this program that drive me and motivate me. I then set some of my actions. Now, to create this whole product, there's a zillion actions to take, but these are just the actions for today, and usually, when I plan out my day, I make a list of the main things that I want to do, but then I bold three of the primary, most important things for me to do that day.

Some of these things, I'm actually not going to be able to get done today, because I'm waiting for the domain name to be available for me, which won't be for a few days, so some of them that I can do that I'm in control of, that I'm focused on right now.

First, one is to buy the domain name AffiliateMarketingMastery.com. I've already done that. The next thing which I'm going to do right after this is create the 99 Designs contest for the logo, and I like to, whenever I create a project like this, there's certain things that take time to complete, like a logo that's going to take maybe a few weeks to finalize, and complete, so I want to start that process now as soon as possible, because I don't want to wait, and leave that to the last minute.

I can get started on that, I've got the domain, it's official now. I can get started on the logo, and maybe even need your guys feedback on that, too. I'll share with you guys the process I go through.

I'm going to get started on that, because that's going to take a bit of time, and the other things are to install WordPress and LeadPages, and set up a “coming soon” lead page, as well as a wait list. A lot of you guys right now watching this video, you guys may go over to AffiliateMarketingMastery.com.

There might not be anything there, so I'm going to create a WordPress lead page from LeadPages.net, which I use to create squeeze pages and stuff, and it's just going to say, “Coming soon. If you guys want to be notified when it becomes available, enter your email address and I'll shoot you guys an email when it's ready, and share with you guys a process of the creation of it.”

I want to have something there for you guys when you guys go over to AffiliateMarketingMastery.com. I need to set up an Aweber list, which basically allows me to collect and manage emails, and I'm going to start the trademark process, because I want to own the trademark AffiliateMarketingMastery.com, as well.

Anytime I pick a name for a product, I always make sure that it's not trademarked, I'm not violating anyone else's trademark. I've already done that, as well. I want to start the trademark process which typically takes a few months to go through, and you'll either need a lawyer to help you with that, or you can do it yourself. I've done it myself, in my case, so I can do it again.

Brainstorm and create outline for the training

That's another high leverage thing for me to do today, and brainstorm and create the sales funnel. This is going to be the funnel that I'm going to create for my customers. Now, I've actually done … What else have I done? I've already created the outline.

It's not done yet, but I've created the draft of it, and the outline is actually something that I've been working on for a long time now, because whenever I have idea for something, I always document it and slowly put it together over time, and as I mentioned before, I've been working with some people and helping them as well, so I've broken it down.

This is actually going to be a very big course. This is going to be the best course that I've done, and I'm really excited about it. It's going to be really, really, really good. It's not going to be a cheap course. I don't want to sell cheap courses. I want to sell really high-quality courses that are like from start to finish, high quality, covers everything and goes into a lot, and really helps people and I don't want dabblers.

I don't want people that aren't fully committed, and I don't want people that are just going to look for something for free, and not really use it. There's a lot that's going into this. I know the value of it. It's not going to be cheap. It is going to be a couple of hundred dollars at least, but it is going to be worth it, because what I'm putting together is going to change a lot of people's lives, and the information is very valuable.

What are the training modules?

As you can see, I've shared a little bit here. Starting off, just introduction, strategy, and mindset going to market, research, keywords, setting up a blog, YouTube, and social media. I'm basically teaching all the things that I do in my online business, in helping people do what I do.

Creating a YouTube channel and building a YouTube channel. Creating social media, creating a blog, and ranking your blog, getting traffic that way, finding a niche, the markets you want to be in, creating content.  These are all going to be different training videos, so you can see, there's going to be over 100 videos in this training program, probably.

Tracking visitors, followers, building your email list, again, just sharing all the different strategies that I've been able to utilize in my business. How to earn revenue and monetize your traffic, making sure you're compliant with the FTC, promoting email marketing, autoresponder marketing, tracking, optimizing, analyzing, split testing, affiliate, all this sort of stuff. Goal setting, mindset, which I believe in.

Some additional training, some more advanced strategies for maybe another potential program. As you guys can see, this is a whole outline. This is just the draft of it so far, but there's already a lot that I've mapped out for it. I'm very excited about it, and now that I've got the outline, I'm probably going to add more to it, and just again, really just hone it in and make sure that it's just really, really good and solid, but I'm probably going to get started recording some of the content sometime next week.

Conclusion

Today, I'm going to do the logo, I've already done the brainstorm and created the outline. I'm going to work on some of these other things here, as well, and I'll keep you guys updated, again, with how things come along in some future videos, also. Hopefully, you guys enjoyed this, are able to benefit in some way, of just the process that I'm going through here, but like I said,

I'm going to try to be transparent with you guys and share with you guys a process of what I go through to create an online course, and try to, again, help you guys as much as possible with your own online businesses. I'm excited about this, hopefully, you guys are, as well.

Again, it's going to be available as part of my 100 day challenge, so before July 9th, that's my deadline for it. Honestly, creating the product and everything, that's really challenging to do. It's going to take me a lot of time to do that, but also, once I create that, I also need to create the sales page, I need to put together everything in the members area, upload all the content, integrate it with Clickbank, there's a lot of more steps that I need to go through, so I'll share with you guys that process, as well.

All right, thanks for watching this video guys. Make sure to leave a comment below, like this video, stay tuned for more videos like this, and I'll see you guys again soon.