I want to show you how to build a long-term, sustainable online publishing business on Amazon, through Kindle, paperback, and audiobooks that will make you money while you sleep.
In business, it is imperative that you have a strong foundation that allows you to scale, grow, and continuously make passive income in a long-term, sustainable way.
The big mistake that a lot of people make in building a publishing business is that they only build a one-legged stool.
This concept is based on marketing legend, Jay Abraham’s concept of a business Parthenon. Abraham believes that you need to build a business Parthenon, not a one-legged stool.
For a lot of publishers, the one-legged stool is representative of a Kindle book. They receive their traffic and their sales primarily from Amazon. That is the first step in publishing.
The mistake is that publishers make a little bit of money, but then they go and publish another book. They leverage Amazon again, make a little money from their second book, and then they rinse and repeat this process.
Watch the video below:
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The problem with this model is that they don’t realize that Amazon changes – the Internet is constantly evolving and adapting. The book that you publish may make you $100/month, but 5-10 years from now, because it's only standing on one pillar, it can easily fall over.
Sure enough, the book that makes you $100/month now makes you $50/month because you didn’t invest the time to build a business Parthenon. The Parthenon method has different pillars, each of which is a revenue-generating activity. Let's break down this method using a real-life example.
Let's say you wrote a book on weight loss. One leg of your business Parthenon could be building a blog, based on weight loss, which attracts people to your book. A second leg could be YouTube, where you publish videos related to weight loss and use those videos to promote your book. A third leg could be press releases, a powerful strategy that allows you to promote your book, increases online exposure, and funnels traffic towards your book.
A fourth leg could be Facebook, where you can attract followers that are interested in weight loss. A fifth leg could be publishing books on Amazon and selling them, which allows you to funnel people back to your blog, website, YouTube channel, etc.
Now you are receiving traffic from Google, which is bigger than Amazon. You have an automated system of traffic that is funneling into your book and getting you sales. All of a sudden you’ve got five different legs. You have a business structure that is sustainable.
It takes time to do this, but now you’ve turned a book that was making $100/month into one that is making you $1000/month, just by being able to market and sell your book. People don’t realize that you have to market and sell your book. Publishing is only half the battle.
People think that the whole game is to get rich – the key is to get rich and STAY rich. Anybody can make a little bit of money, but you need to ask yourself if it is going to sustain you over the long-term. If you want to learn more about how to build your publishing Parthenon, I’ve got a great course called Mastering Book Publishing
This is an inexpensive course that teaches you about the first pillar of the business Parthenon – how to publish a book, leverage Amazon, and how to do marketing and promoting outside of that. I have another course called Full Disclosure, which will teach you how to build a business Parthenon, and how to successfully master blogging, email marketing, YouTube, press releases, Facebook, etc.
I also have a more in-depth course called, Affiliate Marketing Mastery, which will teach you how to build a successful business brand. I am living proof that you can make six-figures passive income with Kindle publishing.
My courses will help you to build your online business and make long-term, sustainable income. I have helped thousands of people build successful online publishing businesses. Are you ready to take your publishing business to the next level?
Hey, everyone! This is Stefan, from ProjectLifeMastery.com. In this video, I'm going to show you how to build a long term and sustainable publishing business on Amazon through Kindle, through paperback, and through audio books. I already did a lesson on my YouTube channel explaining what I'm going to show you guys in this video.
I did it more so for building an online business with affiliate marketing, but the same concept applies to a publishing business. I think this is the missing piece that a lot of people have in making long-term, sustainable income from publishing.
I've been through the many different changes of Amazon and the evolution of it. I believe that, in business, you always have to evolve. You always have to stay with the trend. You have got to build an evergreen, a sustainable system in your business that has a strong foundation that is going to allow you to have infinite upside, to be able to scale, to grow, and to continuously make passive income in a long-term and sustainable way.
I'm going to show you guys this concept in this video. This is going to be a little bit different than what a lot of people teach but this is what I believe, this is what I teach, and this is what I've seen. The people that have been able to grow and build a very successful online business are using the power of leverage. This is what Im going to show you in this video.
The one-legged stool
The big mistake that a lot of people make when building a publishing business is that they only build a one-legged stool. It's not really a mistake because everybody starts doing it this way, but the mistake is that they don't grow. They don't build what I'm going to show you guys.
I'm going to use an example of a business Parthenon. This is actually a concept from JD Abraham, who is a marketing genius. He says that you've got to build a business Parthenon, not a one legged stool. For a lot of people, the one-legged stool basically looks like this. It's kind of like a mini-Parthenon.
My drawing doesn't look that great, but hopefully you guys can see this. Basically, they have their book here, they publish a Kindle book, and they get their traffic and their sales primarily from Amazon. That's what most people do. That's what most publishers do. I teach that. That's really the first step of building your business.
You have got to publish the book and then you have to leverage Amazon. Amazon is great to leverage because they have millions of customers. Customers are already familiar with buying on Amazon. They might have a Kindle device where they can buy from. They already have trust with Amazon. They have already got their credit card in Amazon, so you are going to get the majority of your sales from Amazon.
Amazon is an incredible gift, an incredible opportunity that is available to publishers as a way to make money from. Now, the mistakes and challenges that a lot of publishers make is that they only build a one-legged stool. Their Parthenon is kind of flimsy. It's only got one pillar, so it can easily fall over. It doesn't have a strong foundation.
They make some money from it, but then they go ahead and they publish another book, and their other book is like this. They leverage Amazon again, they publish their book, they make some money from it, and sure enough, they do it again. They think, “If I just rinse and repeat this process and each book makes me a little bit of money, great. I'm going to make more money, and maybe it will scale up”.
The problem with this model
The mistake that a lot of publishers make is that they don't realize that Amazon changes. The Internet changes. Things evolve and adapt. There might be competition that comes in. For example, the book you might publish, you could potentially make $100 a month from this book, 1, to 5, to 10 years from now, but because it's only standing on one pillar, it can easily fall over.
Not to say that it would, but in a lot of cases it has a high probability of falling over because, what are the chances that the weather's going to change? A disaster might happen or Amazon might change things in some way. Competition might come to that market and out-compete with your book.
Sure enough, they do this and they move on and create this little one-legged stool. What happens, is that this book that is making them $100 a month, is all of a sudden making them $10 a month. This one here is making $50 a month, and now it's making them nothing.
This one here was making them $70 a month, and now it's only making them $5 a month. Right? It's because they didn't build the foundation, they didn't build the pillars, they didn't build a business Parthenon, which is what I'm going to show you guys in this video.
You've got to build a Parthenon
This is what I teach. So, you've got a book, right? You've got a pillar. This pillar is Amazon. Great. Now, what a lot of people aren't teaching you, and the reason why you are not making sustainable, long-term income is because you've only got the one pillar. You are not building another pillar. Your other pillar is basically another way for you to send traffic and get sales to your book.
For example, maybe that is building a blog. You've got a book, let's say it's a weight loss book. Why don't you build a weight loss blog? Publish articles and attract people to you from there. By doing this, you are getting traffic from Google, which is much bigger than Amazon. Now, you are getting traffic and sales that you are promoting your book with, because you are publishing articles that are linking to your book.
All of a sudden you've got another leg. You have got a more sustainable business that's now diversified so that if something happens and other people compete with you, it's okay, because you still have this automated system of traffic that's funneling into your book and getting you sales.
Then you are going to take it one step further, and you are going to build another leg. This one, for example, could be YouTube. You publish videos on YouTube related to weight loss and you use them to promote your book. In your videos, you mention your book, you promote it, etc.
Now, you've got another leg, it's more sustainable of a business, it's more long term. If something happens here, you've still got the other two. Then you enable another leg, and this could be a press release. A press release is a statement of news. For example, you can publish press releases about your book, the launch of a new book, if you've updated your book, or if your book becomes a best seller. Any news around your book or the market.
You could do a press release about a new study on weight loss, or a new food. Then, in the press release, you can promote your book. A press release is another leg, another powerful strategy that allows you to promote your book.
Then, you build another leg. Maybe your other leg is Facebook. Apologies for my drawing and writing, it's not that great. Now all of a sudden you've got five different legs. You have a structure that has a foundation and that is sustainable. Of course, it takes time to do this but, hey, now you've turned a book that was once making $50 or $100, into something that's making you even more money.
Publishing is only half the battle
It could be making you $500 or $1,000 or $5,000 a month just by being able to market and sell your book. That's the mistake a lot of people make. They don't realize that you've got to market and sell your book. They think that “Hey, I published a book and because I built it, people will come”.
You've published a book, great, but everyone can do that. That's why people worry about competition and saturation because the only reason why competition matters is if you are doing a one legged stool. If you've only got one leg and you are only depending on Amazon, then you are competing with every other book on Amazon.
Maybe you have other books that you published that can cross-promote one another. Maybe you built an email list. Maybe you are using Instagram, Pinterest or guest posting on other blogs, or submitting to article directories. There are so many ways that you can market and promote online.
Most people are looking for the short cut. If you are looking for the short cut, I'm not for you. What I teach is not for you. Do not invest in any product that I have because I don't want to work with dabblers. I only want to work with people that are committed, people that are going to be in it for the long-term, and that are serious about building a sustainable business.
If you are serious, I can help you. Sign up for my courses. All of my courses will help you to be able to build up your business and actually make long term, sustainable income from it.
If you are looking to get rich quick, there are other people that are going to sell you that. I'm not going to sell you that. I'm going to sell you guys on why you should do things the right way, this way. The mistake that a lot of people make is they think the whole game is to get rich. That's not the key.
Get rich and stay rich
The key is to get rich and to stay rich, to make money and to keep making money. That's the flaw and the mistake that a lot of people make. Anybody can make a little bit of money for one month or three months or six months but is it going to be a long term and sustainable?
This is what I'm about. I teach people how to create a long-term, sustainable online business. If you guys want to learn more about how to build your publishing Parthenon. I'm going to coin that phrase, your publishing Parthenon. If you guys want to build that I've got a great course called Mastering Book Publishing.
Mastering Book Publishing is an inexpensive course that will teach you the first leg, the first pillar. It will teach you how to publish a book, how to leverage Amazon, and how to do some marketing, promoting outside of that. I've got another course called Full Disclosure. Full Disclosure will basically teach you how to build a Parthenon.
This is the long-term strategy
This is what I want for you. You don't need a course to do it, but a course is going to save you time because you've got a model from someone that's already done it and that has built up a successful online business and brand. It's going to save you a lot of money and time than having to try and figure it out on your own.
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