Have you been struggling to figure out how to grow your YouTube channel?
Dan Lok and I are back to talk about how you can do just that!
Social media is forever changing. However, the one thing that has remained constant is the growth of YouTube.
Research shows that 1.9 billion people visit YouTube every month. More importantly, every day, they watch one billion hours of video.
There is no better time than now to start creating YouTube content so that you can grow your business.
Watch the video below:
(Click here to watch on YouTube)
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Do you want to learn how you can grow your YouTube channel to 1 million subscribers? CLICK HERE to join our FREE YouTube masterclass!
Dan Lok knows how to grow with 0 views and 0 subscribers.
He recently hit 1 million subscribers on his channel. In total, his videos have been watched over 100 million times across his social media platforms, making him one of the most followed influencers of our time. In order to fully understand how Dan Lok achieved this feat, it's important to learn about his story. He comes from humble beginnings.
Born in Hong Kong, Dan and his family immigrated to Canada when he was 14 years old in the hopes that they could create a better life. He didn't speak a word of English when he arrived. When he was a teenager his father went bankrupt and was forced to move back to Hong Kong. Dan and his mother were left in Canada.
When his father wasn't able to send money anymore, Dan became the man of the house. Because his mother had a limited skill set, he became the sole income earner for the two of them. Dan quickly became disillusioned by the education system, so he decided to drop out of college. Shortly after, he pursued a copywriting job with his now mentor, Alan Jacques.
That job ended up becoming his “million-dollar” year.
He learned everything that he needed to know about the business world. After 13 failed business attempts and a sheer determination to succeed, he is now a multi-millionaire celebrity entrepreneur. In our interview together, I pick Dan's brain about how to grow with 0 views and 0 subscribers fast. Here is a sneak peek of our conversation.
Can you share how you started on YouTube and the process that you went through in order to get your first 1,000 subscribers?
I uploaded my first video in November 2015. In the beginning stages, it was a really difficult process because I didn't have a strategy or a blueprint that I could f0llow. I told all of my friends about my channel so that they would subscribe to it. That's how I got my first 20 subscribers.
In the beginning stages, it feels really discouraging because nobody is watching your videos. You may only get a few views and one or two likes, if any, on your videos. Before you can start growing your channel, you need to understand how YouTube thinks and works. YouTube makes money by having people advertise on their channel. That's their business model. The goal of their platform is to keep users on YouTube for as long as possible. It's all based on watch time. The more videos that people watch, the more opportunities that YouTube has to run ads and make money from them.
Once I hit 100,000 subscribers I started to take my YouTube channel seriously.
In the entrepreneurial space, there are only a handful of channels that have over 100,000 subscribers. I knew that once I hit 1 million subscribers, I would be able to take my business to a whole new level. That being said, you always need to make sure that you are publishing high-quality content, no matter how many subscribers you have. If your content connects with people, they will come back for more and more. More importantly, YouTube will reward you for it.
How do you define high-quality video content?
Watch time is extremely important. If you have 0 subscribers and o views, do not look at your subscribers as a number. It's a horrible thing to do. Look at each subscriber as a person who is sitting there investing their time and energy into watching your content. They are the people who will tell their friends about your channel. In the beginning stages of growing your channel, you need to interact with your viewers.
Even to this day, I look through people's comments and comment back.
I want to know what my viewers want. From a content point of view, my videos are very edgy. I'm blunt and direct. I like to do things like challenge the education system. This is my signature style and it resonates with a lot of people.
Can you share some strategies for how to grow from 0 views and 0 subscribers?
In the beginning stages of growing your YouTube channel, people don't know who you are. This is why you need to upload YouTube videos on a consistent basis. Stick to a schedule and commit to what you are comfortable with. If you don't want to publish three videos every week, commit to one video.
When it comes to YouTube, you always have to be thinking long-term. Don't give up after six months. Rather, commit to building your channel over one or two years. The snowball effect takes time.
Secondly, track your upload time. This will depend on your niche. The day and time that you upload a video make a difference. I've learned that I get more views in the morning, versus the afternoon or evening time. Test it and find what works for you.
Thirdly, when you are growing your channel, you have to tell people to subscribe. Don't just assume that people will do so. At the end of every single one of your videos say something like, “If you like my content, click on the bell and turn on the notification to subscribe. Leave a comment below or a thumbs up.” That call to action is a must.
Are you ready to build your YouTube channel?
If so, Dan and I are doing a FREE YouTube masterclass where we will dive a lot deeper into how you can build your YouTube channel from scratch. You will learn how to create your content, grow your subscriber list, and actually make money from YouTube.
Now is the time to grow your business by leveraging the power of YouTube. Online video is the future of content marketing. The question is… are you going to take advantage of it?
Do you want to learn how you can grow your YouTube channel to 1 million subscribers? CLICK HERE to join our FREE YouTube masterclass!