• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Project Life Mastery

Follow Project Life Mastery on FacebookFollow Stefan James on InstagramFollow Project Life Mastery on TwitterFollow Project Life Mastery on YoutubeFollow Project Life Mastery on PinterestFollow Stefan James on LinkedinFollow Project Life Mastery on iTunesSubscribe To Our RSS Feed
  • START HERE
  • ABOUT
  • BLOG
  • VIDEOS
  • PODCAST
  • COURSES
  • RESOURCES
  • CONTACT

Michael Gerber – The E-Myth Revisited Book Review

The E-Myth Revisited by Michael Gerber is one of my favourite business books that I've always come back to again and again, as it provides me with some important lessons about how to successfully build a business that doesn't depend on you in any way.

I originally learned about The E-Myth from an old roommate that was an entrepreneur.  Also, Tim Ferriss recommends it in The 4 Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich  I originally read this book about 5 or 6 years ago when I was starting my first business and was seeking out resources that could help make me successful.  I didn't know anything about business at the time.  I didn't go to university or have any experience.  I figured I would learn everything I could through modelling success through books and coaching programs.  This book is one of the first that I studied that provided me with a lot of tools and strategies on how to build my first business.

One of the biggest things that hit me hard while reading The E-Myth was this phrase:

“Your business is nothing more than a distinct reflection of who you are.”

This really made me pause and think.  It made me realize that in order to have a successful business, I need to constantly grow and improve myself – to literally change my way of thinking and mindset.  I needed to take the necessary actions to grow, as my business is merely an extension of myself.  Michael Gerber explains it more thoroughly below:

If your thinking is sloppy, your business will be sloppy.

If you are disorganized, your business will be disorganized.

If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more.

If your information about what needs to be done in your business is limited, your business will reflect that limitation.

So if your business is to change — as it must continuously to thrive — you must change first.  If you are unwilling to change, your business will never be capable of giving you what you want.

Another thing that Michael Gerber talks a lot about in The E-Myth is creating a franchise.  You want to avoid creating a business that depends on you.  As he says, “If your business depends on you, you don't own a business — you have a job.” 

What happens if you're sick, or on vacation?  If that happens, then the business STOPS.  You stop making money and in fact, are losing money.  I recently wrote a lengthy blog post and put up a video on how to make passive income online, which is an extension of this way of thinking.  You want to be working ON the business and not IN the business.

the e-myth mcdonaldsMichael Gerber makes some good examples, one of which is with McDonalds.  The McDonald brothers were approached by Ray Kroc, who simplified their whole system so that 15 year old teenagers could run the system by making minimum wage, while still providing customers with fast food at the same quality than it was made by the McDonald brothers.  Incredible system.  Again, they were working on the business to develop the system, not in it.

One question that he says you should be constantly asking yourself is, “How can I get my business to work, but without me?”

In The E-Myth, Michael Gerber goes into detail how to create a Primary Aim, Strategic Objective, Organizational Chart, Management Strategy, People Strategy, Marketing Strategy, and a lot more.  Many of these strategies have been extremely useful for me in my years of building businesses.  Others weren't as useful, as it was different than my type of business model.

Another big one for me in The E-Myth was creating an Organizational Chart.  Most people when creating a business try to do everything on their own.  They're wearing too many hats.  They don't realize that business is a team game.  That in order to be really successful at it and to grow your business, you can't do anything.  Instead, you need to think about outsourcing different elements of your business and build a team.  You want to focus on your strengths, and hire others to run other aspects of your business.  The analogy he uses is one of a sports team.  You can't play every position.

As of writing this book review, I run several internet businesses that are automated systems that run without me.  I worked ON these businesses at the beginning to set them up and automate them, but once set up, I don't need to touch them anymore and they will continue to make me money.  I have a customer support rep that I pay $2/hour in the Philippines that handles all customer e-mails.  That is a system that I set up.  I hire and outsource all web design, programming, content creation, search engine optimization, etc… using oDesk.com and Fiverr.com.  Again, another system that I've set up that doesn't require any work on my end.

In my opinion, every business owner on the planet needs to read The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber.  I couldn't imagine going through life without it, and not knowing how to create  a system.  That one little principle was a huge breakthrough in my life and business as an entrepreneur.  Another great book that I wrote a review about that talks in-detail about this is SpeedWealth: How to Make a Million in Your Own Business in 3 Years or Less by T. Harv Eker, which is also worth checking out.

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

 

1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
Loading...

Filed Under: BUSINESS Tagged With: book, business, passive income, review, the e-myth

ABOUT STEFAN JAMES

Stefan James

I'm an internet entrepreneur, life and business coach, and philanthropist with a passion for living life to the fullest and fulfilling my potential as a human being.

My mission is to be a powerful and passionate example of the unlimited possibilities that are available for anyone that commits their life to mastery, while sharing my very best ideas and strategies that can make a difference in every area of your life.
Learn More

Categories

  • #ASKSTEFAN

    Welcome to Project Life Mastery! On this page, you'll find every article we've created related…
  • AFFILIATE MARKETING

  • AMAZON FBA

  • BUSINESS

  • CAREER & MISSION

  • CONTRIBUTION

  • EMOTIONS & MEANING

  • GOAL SETTING

  • GOALS REPORTS

  • GUEST POSTS

  • HEALTH & FITNESS

  • INTERVIEWS & SUCCESS STORIES

  • KINDLE PUBLISHING

  • MINDSET

  • MONEY & FINANCES

  • MOTIVATION & INSPIRATION

  • ONLINE MARKETING

  • PRODUCTIVITY & TIME MANAGEMENT

  • RELATIONSHIPS

  • REVIEWS & RECOMMENDATIONS

  • SOCIAL & FUN

  • SPIRITUALITY

  • VLOGS

  • Recommended
  • Popular
  • Latest
    • Investing For Beginners | Advice On How To Get Started
    • SUPPLEMENTS: WHAT I Take, WHY I Take & WHEN I Take
    • How To Master Your Mind And Emotions
    • How To Start An Amazon FBA Physical Products Business
    • She Makes $40,000 Per Month on Amazon at 23 Years Old
    • NLP Training & Techniques: How To Use Neuro Linguistic Programming To Change Your Life
    • If You Think You Are Going Nowhere In Life, Take A Deep Breath And Watch This
    • How Long Does It Take To Make Money Online?
    • What It’s REALLY Like To Be A Millionaire
    • How To Invest In Bitcoin: Bitcoin As An Investment Strategy
    • 3 Things HARDER To Achieve Than Making A Million Dollars
    • My Morning Ritual For Daily Success, Motivation And Productivity | Stefan James
    • How To Make $50,000 in a Month: Passive Income with Amazon
    • Penthouse Tour: Take a Look Inside My Luxury Apartment in Vancouver
    • 5 Brutal Truths About Life No One Wants To Admit
    • 5 Things Mentally Strong People Won’t Do
    • Improve Your Financial Situation: 4 Steps To Managing Finances
    • Morning Routines That Successful People Use to Be Unstoppable
    • Personal Development Plan: Development Plan To Create a Full Life
    • Positivity Challenge: My 10-Day Mental Diet Plan and Results
    • My Morning Ritual To Increase Productivity, Energy and Success
    • Amazon Book Publishing: Dos and Don’ts of Amazon Book Publishing
    • Best Motivational Video: Get the Motivation You Need to Succeed in Life
    • Passive Income: How to Make Passive Income Online Today
    • Kindle Publishing: The Ultimate Guide to Making Money on Kindle
    • How To Make Money Online: Easy Ways to Make Money From Home Fast
    • My March 2014 Monthly Goals Report
    • Publishing on Kindle: Make Money with Amazon Kindle Publishing
    • Tony Robbins – Date With Destiny Review
    • How to Sell on Amazon FBA for Beginners: A Step-by-Step Tutorial
    • My July 2014 Monthly Goals Report
    • How to Get Rich by Developing a Millionaire Mindset
    • 4 Must Read Internet Marketing Books
    • How to Be a Successful Entrepreneur an Internet Marketer with Dan Lok
    • My 2015 Goals And Resolutions
    • My Motivation Secret: How I Use Psychology to Motivate Me to Success
    • My April 2014 Monthly Goals Report
    • 10 Secrets To Mastering Anything In Your Life
    • 42 Life-Changing Books For Mastering Every Area Of Your Life
    • Investing In Cryptocurrency For Beginners
    • Meditation For Beginners: The Benefits & How To Meditate
    • The “Money Mindset” Of A Millionaire (MOTIVATION)
    • 21 Habits For Health, Wealth & Happiness
    • How Much YouTube Paid Me For 1,000,000+ Views
    • How I’m Investing In Blockchain (NFT & Crypto Infrastructure)
    • Beginner Stock Investing Portfolio (Best Stocks For Beginners)
    • Amazon KDP: Strategies For Making Money Publishing Books
    • SUCCESS MOTIVATION: MASTER THE INNER GAME OF SUCCESS
    • How To Love Yourself (This Is Life-Changing)
    • EMFs (Electromagnetic Fields): How EMFs Affect Your Health & Home Optimization
    • How To Manage Your Money For Financial Freedom
    • I JUST BOUGHT A VACATION HOME! (Multi-Million Dollar Home Tour)
    • Sex, Passion & Enlightenment (Best Relationship Advice)
    • Is Entrepreneurship Right For You?
    • The MOST IMPORTANT Habit Of Your Life
    • Our Best Relationship Advice (No One Tells You This)
    • OUR WEDDING VIDEO! | STEFAN & TATIANA JAMES
How To Build A Business On Amazon

ABOUT STEFAN JAMES

Stefan James

I'm an internet entrepreneur, life and business coach, and philanthropist with a passion for living life to the fullest and fulfilling my potential as a human being.

My mission is to be a powerful and passionate example of the unlimited possibilities that are available for anyone that commits their life to mastery, while sharing my very best ideas and strategies that can make a difference in every area of your life.
Learn More

Project Life Mastery

Project Life Mastery delivers the self-development advice you need to improve and master every area of your life.

We provide world-class content, training, and coaching to maximize the potential in your personal and business life. Everything from physical fitness, to emotional mindset, to relationships, to your financial freedom blend together to turn you into an unstoppably extraordinary person with an unstoppably extraordinary life.

Whether you need online business advice, personal development coaching, or both, Project Life Mastery will guide you on your best path to mastery.

LET’S CONNECT:

Follow Project Life Mastery on FacebookFollow Stefan James on InstagramFollow Project Life Mastery on TwitterFollow Project Life Mastery on YoutubeFollow Stefan James on PinterestFollow Stefan James on LinkedinFollow Project Life Mastery on iTunesSubscribe to Project Life Mastery RSS

  • Privacy Policy
  • Terms of Use
  • Affiliate Disclosure
  • Earning Disclosure
  • DMCA Disclosure

2025 Project Life Mastery Pte Ltd.

Copyright © 2025 · Aspire Theme on Genesis Framework · WordPress · Log in