I would like to share with you 4 ways to promote your eBook on a budget. Writing and publishing an eBook is a great way to share your expertise with the world, and it is one of the easiest ways to make passive income online.
Long gone are the days when people had to tirelessly search for a publishing company to accept their work for print. In today's digital world, anyone can publish almost any kind of book.
Amazon's Kindle publishing system has been a game changer for anyone who has dreams of becoming a best-selling, first-time author. Russ Grandinetti, VP of Kindle content for Amazon says, “I believe that we will look back in five years and realize that digital was one of the great expansions of the publishing business.”
It's one thing to write and publish an eBook, but it's another thing to find effective ways to get the word out and promote it. The modern buyer has access to more information than ever before, meaning that if you want people to purchase your eBook, it needs to stand out from the rest. Are you ready to share your eBook with the world?
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Below are 4 ways to promote your eBook on a budget:
1. Give Away A Chapter for Free
The reality is that everyone likes getting something for free. Giving away a chapter of your book, for free, may be one of the most effective marketing tools available to you. By allowing your readers to see a snapshot of your writing style and story, it will entice them into buying your book.
Furthermore, giving away free eBook content will allow you to receive more email list signups, and it gives you the opportunity to promote other products/services that you may be offering.
The more content that you give away, the more money that you will make. In the words of Gary Vaynerchuk, “Give value, and then ask for business.”
2. Start Blogging
When it comes to promoting yourself as an authority figure in the publishing world, blogging is an invaluable tool to use, and it's free! A blog is an integral piece of your online content marketing strategy.
When people visit my blog and receive value from my content, it entices them to want to learn more from me. This is why Kindle publishing is so useful. It’s a product that you can sell to people that visit your blog.
The beauty of a blog is that you can start creating excitement about it before your eBook is even finished. Providing your readers with reliable, high-quality content establishes yourself as a credible authority in your industry.
A great way to promote your eBook within your blogs is to include a call to action at the bottom of your posts. This will inspire your readers to take action immediately after they have finished consuming your content.
3 Make a Video
The power of video is that it has the ability to engage with your audience in a way that written words cannot. If you want to promote anything to your audience, you need to connect with them on an emotional level.
YouTube receives almost 1 billion unique viewers every month. There is no better platform to inspire and promote your message to the world. In order to establish a connection with your audience, you need to research your market and understand who they are.
Personalization is the key to success. Once you know who your audience is, share your story in such a way that they are able to identify or relate to you. Doing so will help your eBook stand out, once you are ready to promote it. In the words of Confucius, “Tell me and I'll forget. Show me and I may remember. Involve me, and I'll understand.”
4. Utilize Social Media
A great way to gain massive exposure and build relationships with your viewers is by promoting your eBook across multiple social media platforms. Social media is the most effective marketing tool in the world today.
You could pin a tweet, be a guest blogger on an influencer's website, create a Facebook fan page, or share an image or quote from your eBook on Instagram or Pinterest.
If it's in your budget, you can even use Facebook ads to promote your eBook, which will allow you to select a very specific target audience. There is a worldwide audience at your fingertips, ready to consume your valuable content.
These are 4 ways to promote your eBook on a budget. When you master the promotion of your eBook, not only will you build your brand, but you will also create raving fans, that come back, again and again.
I have built a successful eBook publishing business by following these 4 eBook promotion strategies. If I can do it, so can you. In the words of Andy Crestodina, “It's not the best content that wins, it's the best-promoted content.”
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