The Message Is Loud And Clear: Sharing Your Story Inspires Others

The message is loud and clear…sharing your story inspires others.

You have a message to share with the world that is unique to who you are.

When it comes to building your brand, storytelling is everything. Research shows that the human brain responds to the descriptive power of stories in deeply affecting ways, influencing both the sensory and motor cortex.

Sharing who you are and why you do what you do is a powerful way to develop a strong connection with your audience, which in turn, creates trust.

You might think that your story isn’t worth telling or that it won’t interest anyone. Trust me, it will.

Watch the video below where I talk about how to make money on YouTube while inspiring others:

(Click here to watch on YouTube)

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What is the message of your story?

A photo can speak a thousand words, but a story can inspire a thousand lifetimes. When I think back to the most transformative moments in my life, a story seamlessly unfolds. I can see the opening scene where I had my bright idea, the plot where I put my plan into action, the life-changing characters I met along my journey, and the climax where I achieved my wildest dreams.

As you are reading this, you may be curious about which particular life event of mine I’m describing. It wouldn’t just be you who’s curious; humans love to tell stories and listen to the stories of others.

You may be wondering, “What does storytelling have to do with business?” It's literally the foundation of everything that you do. In my opinion, storytelling should be at the heart of every entrepreneur's content marketing efforts. If you are unable to sell yourself and your brand to your audience, your business won't survive.

In her book, The Story Factor: Inspiration, Influence, and Persuasion Through The Art of Storytelling, Annette Simmons talks about how storytelling can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives cannot. You cannot expect to influence anyone if you do not yet know what your story is. The beauty of sharing your story is that it can be integrated into many different forms of content, whether that's YouTube videos, blogs, training programs or eBooks. Entrepreneurs that master the storytelling process end up having customers for life.

By sharing your story, it entices people to keep coming back for more.

The Nike “Just Do It” campaign is a perfect example of masterful storytelling. Even though their campaign launched nearly thirty years ago, it is still going strong to this day. The one thing that many people have in common is the desire and drive to achieve the unthinkable and become the “it factor.” This is why Nike's story of the hero's journey appeals to so many people, and why Nike continues to be an iconic brand that other companies aspire to.

When it comes to making purchasing decisions, people buy based on emotion. This is supported by neuroscience that shows that the left side of our brain, where we think logically; and the right side, where we engage on an emotional level. Powerful stories evoke emotion in people. However, in order for this to happen, you have to tell your story in an authentic way. Authenticity always wins.

Unfortunately, a lot of people shy away from telling their story because they feel shame around it. Owning your story can be scary, but it can also be liberating. Sharing with the world the battles that you've had to overcome in order to get to where you are today shows strength. It also requires that you are willing to be vulnerable. It's a way of saying: “This is who I am and I’m damn proud of it.” 

Your story is unique. 

There are billions of people on Earth. No one has had the same exact experiences, the same exact hardships, or the same exact victories. Each of us has a complex life full of emotions, thoughts, goals, dreams, desires, downfalls, and peaks.

When I hear others share their life stories with me, it is how they came back from struggles and failures that have the most profound impact on me. In this constant maze of life, I believe that we are all searching for a deeper meaning. Because we’re all connected, the story that gives your life meaning can also give meaning to others' lives.

The question remains, “What is the best way to share your story?” I believe that video should be a core part of every entrepreneur's content marketing strategy. In today's digital world, video is everywhere. Anyone can watch a video online, whenever and wherever they want. If you have a business, this offers a huge opportunity to get your message heard on a global scale.

Let's take YouTube as an example.

It is the second largest search engine in the world, next to Google. Almost 5 billion videos are watched on YouTube every single day. With numbers like these, imagine how many people you can reach and inspire. Do you have a YouTube channel? If not, I encourage you to start leveraging this platform. It's not too late to start on YouTube. In fact, there is no better time to do so.

Video marketing is powerful because it allows you to show emotion. As I mentioned above, emotion is one of the biggest drivers of consumer behavior. By telling your story through visual content, it helps people make connections with the purpose of your brand. Ultimately, when people watch your videos, you want them to feel inspired to take action. This could be in the form of purchasing one of your products or clicking on a link that takes them to your email list. 

When it comes to video, there is no mask for you to hide behind. It's raw and real, and that's what people are looking for. They want to see and hear your emotions, your passion, and your truth. Don't overthink it. Just commit to making storytelling a part of your content marketing strategy.

The more videos that you create, the more you will discover your voice. Over time, sharing your story online will become a symbiotic relationship between you and your viewers. In this feedback loop, sharing your story will carry you and your viewers to heights that neither of you could have ever imagined. The message is loud and clear… sharing your story inspires others.

Are you ready to share your authentic story?

What you have to say is important. Your life is a work of art; it's a rich tapestry of experiences that have interwoven together to make you who you are. When you share your story, it causes a ripple effect and inspires others to do the same. In the words of Morgan Harper Nicholas, “Tell the story of the mountain you climbed. Your words could become a page in someone else's survival guide.”

Do you want to learn how you can master your online business? CLICK HERE to join my Online Business Mastery Accelerator program!