How He Built His eCommerce Brand To $2M Per Month In 2 Years

This is how he built his eCommerce brand to $2M per month in 2 years.

Recently I interviewed my good friend Matt Clark. He is the co-founder of Amazing.com and the co-creator of the Amazing Selling Machine (ASM).

ASM is an 8-week training program that teaches you how to build an Amazon FBA private-labeled online business.

Back in 2014, my fiancée, Tatiana, and I joined ASM. Since going through the training, we have both gone on to build a 7-figure Amazon business.

If you want to learn how to create financial freedom from an Amazon FBA expert, listen to Matt Clark! This is an interview that you don't want to miss.

Watch the video below:

(Click here to watch on YouTube)

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Do you want to discover the secret to creating financial freedom in the new economy? CLICK HERE to register for Matt Clark and Mike McClary's FREE upcoming ASM Evolution webinar! 

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Selling on Amazon is a life-changing business opportunity.

Despite the COVID-19 pandemic, Amazon still managed to experience massive success in 2020. They made $108.5 billion in net sales in the first quarter of 2021. That’s a 44 percent increase from the $75.5 billion reported in the first quarter of last year.

Amazon is one of the fastest-growing industries and its growth is only beginning. There is no better time to leverage the power of Amazon. Matt Clark knows how to make money on Amazon. By the age of 26, he had already built three multi-million dollar companies.

In our interview, he talks about the steps that he took to build his eCommerce brand to $2M per month in 2 years. Also, he shares details about the new and improved ASM training program called ASM Evolution. Let's dive in!

How did you start your eCommerce business and what kind of results have you achieved from it?

I sell a healthy brand of coffee called LifeBoost. I've been doing eCommerce since 2009. Over the years, I've sold a lot of different types of products. Eventually, I started teaching people how to build 7-figure eCommerce businesses.

That's where Amazing.com originated from. That business grew really fast. A lot of lives were changed from the Amazing Selling Machine. As a result, I didn't have time to start my own eCommerce business.

Finally, when I got some more free time I decided to pursue it. I love drinking coffee, and I'm also really health conscious. I had the desire to develop an organic and healthy coffee option that I could sell. At the time, a good friend of mine had a coffee business.

I tried his product and I loved it.

However, he wasn't driving a lot of new sales to his business. That being said, the people who were buying his product kept buying from him every single month. I told him that I wanted to help him grow his business.

We agreed that if I was able to get the business to a certain point, I would own a certain percentage of the company. At the beginning of 2019, we started working together. At the beginning of 2019, we were making $ 17,000 per month in sales.

By the end of 2019, we were making $600,000 per month. As of last month, we made $2.1 million in sales on Shopify alone. 

For people who are looking to build an eCommerce business from scratch, would you suggest that they sell on Amazon, Shopify, or both?

I would pick one platform to start with. My business partner and I have been doing eCommerce selling for a combined total of 20+ years. We had to pick a battle. At the time, my partner was only selling on Shopify.

Once we started getting consistent results on Shopify (18 months), we transitioned over to Amazon.

If you're just starting, I recommend starting on Amazon. You get access to hundreds of millions of their customers. Amazon takes care of so much in your Amazon business. However, I still suggest that you start a brand. When you do that, you can successfully sell on Amazon, Shopify, and your website.

Why do you believe in the power of building a brand?

The kind of approach that a lot of people take when it comes to selling on Amazon is to make short-term money. From the beginning, I adopted the mindset that I wanted to build a business that produced consistent cash flow that could one day be sold.

It never made sense to build something that would only make me short-term money. Our approach has always been to teach people how to build a consistent long-term business. In the eCommerce world, the best way to do that is by building a brand that you own and control. We've proven that this path works.

On June 1st, one of our ASM members sold their brand for millions of dollars.

They did this by following our model and building a brand. I don't think they could have accomplished this goal had they not followed the path of building a long-term brand with high-quality products. An acquirer wants predictability. 

Which marketing channels have allowed you to scale to $2M per month?

The main ones that have allowed us to scale have been Facebook and Instagram ads. We spend $400,000-$500,000 per month on ads. It's our main source of new customers. With Amazon, you are targeting keywords. Conversely, on your website, you're doing interruption marketing.

Essentially, someone is scrolling through their feed on Instagram or Facebook. You are trying to grab their attention and convince them to click on your page and buy from you.

Before we marketed our product we had to figure out why people would buy from us. We all had theories. Once we determined which ideas were the best, we designed a landing page and matched that with our ad so that we could test our different ideas.

Once we figured out which idea was performing the best, we tested different headlines or angles within the theme that we chose. That allowed us to figure out how we would convince people to buy. Also, we had to determine what offer would get the most money out of the right kind of people. 

Recently, my good friend, Ezra Firestone, shared a really powerful point with me. He believes that no matter how good of a job that you do selling a product on the first go, 75% of your customers are never coming back.

Thus, you've got to make as much money as you can from them the first time that they buy from you.

We had to figure out what would allow us to get a high enough conversation rate and a high enough average order value that would make our product successful. We tested 20-30 different combinations. Once we figured out the main angle, the main headline, and the main offer combination, that's when we were off to the races. 

That's been the main way that we've gotten new customers. We back all of that up with great email marketing after people buy. We want to nurture those relationships and reinforce their buying decisions.

Lastly, we also provide a subscription, which is 40% of our sales. Our model is to get people in the door, once. The right kind of person will love our product and want to buy from us again and again.

We are constantly adding new products to increase revenue. Apart from Facebook and Instagram, recently we've added a lot of other channels, like Amazon, Google Adwords, YouTube, Snapchat, and Pinterest.

Can you share some details about what people can expect from the latest version of Amazing Selling Machine, ASM evolution?

As I expressed earlier, our goal has always been to help people build a long-term business. A lot has changed since the launch of ASM in 2012. The long-term approach has stayed the same, but how you get there has changed.

The reason why we created a sub-name for ASM called ASM Evolution is that we think that is necessary to evolve the Amazon business model. We reached out to our members who have experienced massive success on Amazon.

On those calls, we asked them if they had been adopting different strategies than the ones we taught.

We started to see commonalities. Based on what we learned, we decided to redesign the ASM training program. ASM Evolution is focused on building a tight-knit brand. It's not about selling a lot of cheap or expensive products.

Rather, it's about selling 2-4 tightly-knit products. This version of the program is focused on helping you build a brand from the onset. All of the training is 100% new. We include a lot of cool software.

Also, we've got amazing mentors who are there to help people inside the ASM community. Some of these people have sold millions of dollars on Amazon. They are answering peoples' questions 24/7.

What can people expect to learn if they attend your upcoming free webinar? Also, can you tell us about the crazy prize that you're giving away?

At the training, we are going to provide you with our best information. We will talk about how to find the best products to sell on Amazon, and how to market and rank those products successfully.

Also, we are going to show you how you can build the kind of business that massive companies who have raised billions of dollars in capital are looking to deploy.

We will answer any questions that you may have about ASM Evolution.

Furthermore, we are trying to work on getting a few special guest speakers to talk at the training so stay tuned for that info!

We have a $20,000 prize that we will randomly give to one person JUST for showing up on the webinar training. As part of that prize money, we will also give you everything that you possibly need to build your Amazon business successfully. 

What advice would you give to someone who is brand new to online business and wants to get started selling on Amazon?

First, dive in and learn as fast as possible. Don't be somebody who decides to do everything on their own. I recommend learning from other peoples' experiences, as well as your own. That is how you will achieve results faster.

When I first started my business I had a little bit of savings. Thus, I was able to take the full leap into my business, even though I had no idea what I was doing. However, if you don't have this luxury, that is OK.

There are a lot of Amazon success stories of people who didn't start with a lot of money.

It took them longer to achieve the success that they desired, but they did it. If that's your situation, do it! There is no way to get the results that you want without putting in the time and effort to learn and take action.

Secondly, don't stress too much about the outcome. Have a general idea of how much you want to make, but don't get attached to that number. Show up every day and do the work. Keep learning and working hard.

Finally, get around other people who are either more successful than you or as motivated as you. If you surround yourself with entrepreneurial minds who want to be successful, you'll become that person as well!

This is how Matt Clark built his eCommerce brand to $2M per month in revenue in 2 years.

If you have a desire to create massive wealth in the new economy AND be entered to win a $20,000 price package, don't miss this free webinar training! It's on Thursday, June 10th @ 11 am CST/12 pm EST.

This is your opportunity to learn from multi-millionaire Amazon sellers who want to help YOU build a business leveraging the #1 e-commerce company in the world.

Do you want to discover the secret to creating financial freedom in the new economy? CLICK HERE to register for Matt Clark and Mike McClary's FREE upcoming ASM Evolution webinar!