How Russell Brunson Built A $100 Million Company And Mass Movement With ClickFunnels

Russell Brunson is one of the most authentic entrepreneurs you will ever meet.

He is the co-founder of ClickFunnels, a software that helps people grow their businesses through sales funnels. This is the product that I have used to create all of the funnels for my business.

Russell Brunson has also created a Funnel Hacker movement that I'm proud to be a part of.

Ready to discover how he built a $100 million company and mass movement with ClickFunnels? This is an interview that you don't want to miss!

Watch the video below:

(Click here to watch on YouTube)

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Are you ready for people to pay for your advice? CLICK HERE for instant access to Russell Brunson's book, Expert Secrets!  

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Russell Brunson has an inspiring story of success.

His work is what originally inspired me to start my online business. Here is a sneak peek of my interview with Russell Brunson. I encourage you to watch the video above where he talks, in-depth, about how he built a $100 million dollar company and mass movement.

Can you share your story and how you got to where you are today?

Back when I was in college, everyone was talking about creating informational products. I was intrigued by the idea but didn't think that I had any talents or skills in this area. A friend of mine approached me one day and asked if I wanted to build a potato gun. We were the only two guys in our friend group who were married. While everyone was out doing non-married types of things, my friend and I got together and decided that we would make a potato gun. We spent the whole weekend building them.

All of a sudden, I wondered if anyone else was in the market to buy this product. I searched online and I realized that there were 18,000 people per month that were searching for potato guns. Yet, nobody had a product online. Instantly, I knew that this was a huge opportunity. My friend and I went ahead and made an information product that taught people how to make potato guns.

That's how the whole thing started.

When I was a young kid, I always struggled in school. I wasn't that smart. However, I was always fascinated with learning. When I first designed a website, I started to learn about marketing. I would read a book, take action and get results. All of a sudden, it made me money. Everything I learned turned into money. That was the first time I ever considered myself to be smart. Ever since then, it's been a crazy ride.

How did you start ClickFunnels?

The first decade of this experience was just about geeking out and taking action. We were creating all sorts of funnels, everything from neuropathy to pain pills, to dating products, to couponing. Most great entrepreneurs find peoples' pain points and then try to solve them. It took us 3 months to build out a funnel.

The process took a long time.

Todd, my co-founder suggested that we build software that would do all the stuff that we were doing by hand. He is literally the smartest human that I've ever bumped into. This would later transform into what is now called, ClickFunnels. When it came out, it exploded. It's been 4.5 years since our launch. Today, we have 88,157 active members who pay $97-$297 per month to use our software. It's been fun, crazy and exciting all wrapped into one huge party.

How did your partnership with Tony Robbins and Dean Graziosi take shape, and why are you so passionate about self-education?

Mastermind Groups have changed my entire life. I joined Bill Glazer's group back when I first got started. It was a game changer. Eventually, I started my own Mastermind Group which I've been running for six years now. When I found out that Dean Graziosi was launching a $100,000 group, I wanted to become friends with him. He's awesome.

I set up a meeting and I met him for dinner. He told me that he was interested in selling a Mastermind Group for $100,000. Instantly I was like, “I'm in!” I was the first person who bought his group and then he leveraged it to sell the whole thing out. That is how I got into his circle.

Brendon Burchard invited Dean Graziosi, myself and a bunch of people to this Mastermind Group in Wyoming. We all hung out there. On my flight home, Dean and I sat next to one another. He wanted to talk to me about a project but I could tell that he couldn't give me all of the details.

All I knew is that it involved Tony Robbins.

Finally, Dean said, “It's kind of like masterclass.com, but instead of courses, it's masterminding bigger things. Imagine buying a course from Michael Jordan about playing basketball, but instead, you actually go to Michael Jordan's house and play with him.”

Instantly, I was sold. Dean asked me if I owned the domain, mastermind.com. I told him that I did not, but that he needed to buy it. As soon as I got home, I searched for mastermind.com. I quickly realized from looking at the picture on the website that the person who owned the domain name was a Funnel hacker! 

We ended up paying $500-600,000 dollars to buy the domain. I decided that I would just give the name to Dean because one of my goals in life is for Tony Robbins to think that I'm cool. My hope was that they could use it for their launch. As an exchange for the gift that I gave them, Dean and Tony decided to make me a minority partner on their project. I've had a chance to create some of the video content for their training and will be joining them in Fiji. It's been a super cool ride and totally worth the insane investment.

This is how Russell Brunson built a $100 million dollar company.

To top it off, he achieved this feat in just 3 years, proving that he is an online marketing expert. However, it's important to understand that Russell's success didn't happen overnight. Like many other successful entrepreneurs, he had many failures along the way, but he never gave up. If you are a business owner, I encourage you to check out his software, ClickFunnels. It has literally helped tens of thousands of entrepreneurs, including myself, quickly get their message out to their audience.

Ready to build a sales funnel to grow your business?

Are you ready for people to pay for your advice? CLICK HERE for instant access to Russell Brunson's book, Expert Secrets!