Sean Vosler is an affiliate marketing and funnel building expert.
He is well known for his role as an affiliate manager for Tai Lopez and Sam Ovens. In his new book, 7 Figure Marketing Copy, he teaches people how to craft engaging copy that sells.
When I was at the Traffic & Conversion Summit event in San Diego, I had the opportunity to interview Sean about how people can make a fortune mastering top Internet marketing skills.
Ready to become an Internet marketing master? Listen to Sean Vosler!
Watch the video below:
Want to discover how to write sales copy that sells? CLICK HERE to get Sean's 7 figure marketing copybook!
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Sean Vosler is an expert in writing sales copy.
He is an incredibly successful online marketer, online educator and the CEO of Increase Academy. In our interview, we talk about affiliate marketing, sales copy, and strategies that can help you grow your online business. Let's dive in!
Can you share your story with my audience?
In 2013, I learned about Lewis Howes. There is a picture of him on his Facebook page where he is sitting in an infinity pool. At the time, I was working 80 hours per week at a web design agency. Whatever he was doing, I wanted it. I figured that the best way to learn how to do it was to work for him.
At the time, I knew how to build things online but I had no concept of selling or marketing. I was a WordPress guy. That was cool but, long story short, I wasn't living the lifestyle that I wanted. I was dealing with clients non-stop. The overbearing client relationship story wasn't working for me anymore.
I started “stalking” Lewis and his business partner, in a good way.
My intention in doing so was to reach out and ask how I could help them with their website. I was building a base-level connection and adding value. One night his business partner called me. They were doing a launch with a product and everything fell apart. I was able to fix some of their database stuff and figured it out. Long story short, I worked with them for a few years. I also got hired by a few people in San Diego, in particular, Mike Filsaime & Andy Jenkins. These guys are old school marketers.
I learned how to do sales copy and build landing pages, on top of the backend side of marketing.
Eventually, I was able to transition into more of a brokerage standpoint. My niche was helping people who had a lot of distribution and finding great products for them to promote as affiliates. From there, I would come in, build the marketing parts that I learned from working with others, write all the copy and manage the whole thing.
Over the last few years, Ive worked with Tai Lopez and a few others in that world. Today, I'm working more towards monetizing the knowledge that I have, in the form of books and courses. I still do affiliate management but a lot of that is automated now. I've got a team to help me execute that. In hindsight, I did it the hardest way possible.
What would you say is the most important skill that an Internet marketer needs to have?
Copywriting is where 99% of my revenue comes from. I don't tell people that I'm a copywriter because I don't want to just be hired to write copy. My business is based on equity so I get paid when they get results. Writing is the same type of skill as drawing. You've got to practice. Over time, you will get better.
Copy is all about teaching.
Your gut may tell you that it's networkers and people who can work a room. These people are the second best. However, the best salespeople are those who teach. I've taken the principles of teaching and put it into my copy, so much so that eighty percent of my copy is teaching people why their perspective may be wrong.
What are some of the strategies inside your new book that may be helpful for people?
Have you ever gone to a bookstore, flipped through a book and thought, “Where are the steps?” I'm all for the story. Half of my book is about how to put good stories together for marketing. However, the big thing that I want out of the book is actionable information. My book is broken into 12 methods that you can follow to generate content for content marketing or sales page purposes.
What are the best ways to learn copywriting?
The first method in my book is about how to breakdown copy. I always tell people that if they want to learn what attracts people, the hook is the most important part of the copy. You need to learn how to build a connection with your audience and get their attention.
The best way to practice this is to look at people who are paid to do it well.
I will find the content that is getting the most interaction and I will pull out the headline and break it into parts. The beauty of this is that you will have your own format to use later. A headline example that I use in my book is “The man who perfected the laugh track.” If you break it down, it means “The (noun) who perfected the (topic).” The act of examining is all about actively participating and learning. It's about building a collection of data. As you continue up the ladder of mastery, you will get smarter with how you collect and organize the information.
What is your strategy when it comes to promoting an affiliate product?
It's different for every product. However, generally, I like to create five cornerstone pieces of content that are useful, persuasive, and call-to-action based. Usually, it starts off as an email, but then we will take that same email and turn it into a video. Eventually, we will turn it into a Facebook ad as well.
A lot of times we aren't selling something directly in the content.
Rather, we are convincing people to go watch either a sales webinar or a VSL that is designed to sell. We are trying to change a mindset on a topic while introducing the tactical steps for how something works and how someone can buy a product. Most people don't even know what you're selling when you do this until you make it to the last 10% of the VSL or webinar. That protects your brand a lot more because you're not coming across as a sales pitch person.
Do you have any networking tips?
If networking is challenging for you, learn the basics of what human interaction is all about. Go to places where you can be with the people that you want to connect with. Go to events, reach out online and add value. Lastly, become an affiliate for people! That's the easiest way to build connections.
Any general advice for someone who is new to the online marketing world?
If you're in the world of hustling and grinding, take a deep breath and be okay that it may take a little longer than next week to achieve your goal. Put in the work and don't be afraid of it. Hard work is the foundation of anything valuable. If you want to build a sculpture, you've got to chisel. That's the biggest mindset takeaway. Also, identify a skill that you enjoy doing and become an expert at it so that you can help people grow their businesses.
You can make a fortune mastering these top Internet marketing skills.
Sean Vosler is the best at what he does. But remember, his success didn't happen overnight. It is the result of years of hard work, discipline and commitment to his craft. Start with mastering one or two Internet marketing skills and build them up over time.
Whether you know it or not, you already have value to give to people. Figure out what that is and start taking action!
Want to discover how to write sales copy that sells? CLICK HERE to get Sean's 7 figure copybook!