Amazing Selling Machine, one of the most proven and trusted e-commerce business building programs, is launching for the 12th time!
Designed by Matt Clark & Jason Katzenback, this program teaches people how to create a physical product's brand leveraging the power of Amazon. Why is it so popular? Well, it gets people massive results.
While I was at the SellerCon event in Orlando, Florida I had the opportunity to interview Mike McClary. Mike is one of the co-creators of the Amazing Selling Machine.
For those of you who are considering joining the Amazing Selling Machine 12 (ASM12) program, this is an interview that you don’t want to miss!
Watch the video below:
Are you ready to start selling on Amazon? CLICK HERE for access to my FREE Amazon training which will help you get started!
Amazing Selling Machine is a one-size-fits-all program.
Whether you want an additional stream of income or have the desire to become an entrepreneur, we can pave the path of least resistance and help you build a profitable business on Amazon. Based on a result survey of members, ASM estimates that its members have generated over 8.6 BILLION dollars in revenue in their businesses. This is proof that their system works.
Mike has worked with thousands of ASM students and has a lot of amazing knowledge to share with you. Here is a sneak peek of my interview with him, where we talk about his Amazon success story and what you can expect from the new and improved ASM12.
Can you share how you got started selling on Amazon, and how you eventually started working with the Amazing Selling Machine?
The first thing to keep in mind is that I'm not an Internet marketer. I've never been involved in e-commerce. I was actually a Financial Director for Charter Communications. They are a large cable and phone company. I did that for 15 years and I woke up one day and realized that I needed a change.
I liked the job, loved the company and the people that I worked for. However, inside of me, there was an entrepreneur waiting to get out. About 5 years ago, I started actively looking for something to really change my life. That's when I received an email, probably like a lot of people who are watching this.
It talked about private labeling products and leveraging Amazon. It just made sense to me. Everything that I learned in those videos ticked all the boxes and it seemed like a great business opportunity. I signed up for the Amazing Selling Machine. I was one of the first students and it was incredibly exciting.
The moment that I signed up for it, I already felt like I was successful. It was a state of mind.
That was in 2013. I took the course for 8 weeks, and we launched our first product 4 weeks after the course was over. I launched my 2nd product 2 months after that, and then things just started taking off. It was amazing. It didn't even really hit me the first time that we made a sale.
You've obviously had a lot of success on Amazon. At what point did you start working with Amazing.com and helping them to create content?
The first year that Matt and Jason launched their course, they realized how successful it was. People were getting massive results, so they wanted to bring in some more members. Matt and Jason couldn't do it alone. They were just two people, so they started cultivating a group of successful students, like myself, to help out.
That fall, 7 months after the course was created, the mentorship program was created. These people were volunteers. Nobody was getting paid. They just wanted to share their success. I guess they picked me because I was active in the community. It was amazing to see how organic it was.
I was sharing my story and helping people. In this business, there are a million ways to do things. Matt and Jason can teach us the best ways to start off, but once you get going, you can branch off into so many different directions.
That's where the community comes in. Some people have different products that do well in one niche versus another traffic channel. Jason tapped me and said, “Hey, we need a group of mentors. Would you want to volunteer for it?”
I jumped at the chance.
That was the volunteer part of it. About a year later, when they were updating the course, I continued to be more active. They wanted to bring some other fresh faces to do the training. For one of the launches of ASM, I came in and did some of the training.
From there, my business blew up. I had to take a pause from the training because my business needed some attention. For the next 1.5-2 years, I focused on my business and it grew. We are now doing $3 million per year.
Last year, they wanted to bring back ASM. We took a pause for 18 months because they wanted to ensure that their members’ were continually getting the same results that the first members received. They needed to re-tool and revamp what they were teaching and how they were teaching it.
At the end of that time, they tapped me and said, “Would you help us teach people how to do this?” Again, I jumped at the opportunity. Since last year, I've been working with them full-time, creating content, doing training and supporting people in as many ways as I can.
Today, for the first time, I am helping as a host for the SellerCon event here in Florida.
You guys are coming out with the Amazing Selling Machine 12 program. You are always improving the program and making it better. Could you share a little about some of the ways that you have done that?
We always update the program to ensure that our students get only the latest and most effective training possible. Just a few short months ago, we updated 100% of the program. For ASM12, we updated it again with over 40% brand new content. To top it off, we've also added an automated tool suite that makes building your own brand on Amazon even easier.
Instead of the standard 4-part video launch sequence that we used to have, we are now offering a brand new 6-part training series. This is designed to teach, engage, and walk through the process of how the business works and why ASM12 is the best solution for them.
It gets better. ASM12 now comes with FREE lifetime upgrades to every new version of the core ASM web class, along with the new features we've added and the exclusive offers that we have prepared.
Here is a breakdown of the components of the new ASM12 program.
Eight-Module Web Class – This includes over 120 lessons that walk you through building your business from scratch, and FREE upgrades to every new version of the core ASM web class.
Online Group Coaching Calls – We've got our kick-off call on Saturday, October 20th. There will be a new coaching call each week of the eight-week program and a live Q&A, hosted by myself & Rich Henderson.
ASM Mentor Program– This program is comprised of experienced Amazon Sellers who love to help. You will receive assistance, motivation and answers from the ASM community, day and night.
The Private Resource Vault – We’ve got an exclusive collection of resources you can use to build your business, that include extended trial periods and exclusive discounts. In addition, we also give you the contact information of our top providers.
ASM Alliance Platinum Access – This is a lifetime membership that gives you access to our mentors and members who are there to support you along your Amazon journey.
Another awesome feature that we have added to the ASM12 program is the Automation Tool Suite. Here is a sneak peek of what is included in each of those tools.
Tool 1 – The Manage by Stats Toolset
With this tool, you get 12 months of FREE access that includes a variety of tools such as:
- Email automation for sending customized emails to all of your Amazon customers to increase product reviews and provide awesome customer service.
- Detailed traffic and conversion stats for all of your products.
- Sales and profit tracking for your entire business.
- Inventory tracking and alerts that help ensure you take timely action on keeping your products in stock.
- Keyword tracking to see where you rank among your competition.
Tool 2 – The Brand Launchpad and Continual Sales System
We have developed our own platform to not only help you launch your products but to also provide continual and profitable traffic once your products are up and selling. You get FREE access to this tool for 6 months as a member of ASM.
Tool 3 – The ASM Business Dashboard
In conjunction with Manage by Stats, we have also built an integrated dashboard right into your ASM membership so that you can get all of your vital business stats in one place.
Tool 4 – The Ultimate Product & Keyword Research Toolset
We’ve worked out an exclusive deal with THE best product and keyword tool set available to help you grow your business faster, easier, and more reliably than ever. Your 90 days of FREE access will enable you to:
- Quickly identify which products out of the 500 million on Amazon match our exclusive ASM criteria.
- Validate exactly how much your competition is selling each and every day in order to validate which products are the best opportunities.
- Determine how to make your product better than your competition by seeing exactly what other customers do and don't like about them.
- Know exactly which keywords are the right ones to target when creating your product listing and planning out your product launch.
- Optimize your product listings to make sure that they both convert and rank as well as they possibly can.
- Determine exactly which keywords your competition is bidding on so you can find low hanging fruit for easy sales opportunities.
This is, by far, the best version of ASM yet.
The guys at ASM want their students to be successful, and they do whatever it takes in order to make that happen. This is why they have included the following bonuses to ASM12 to better help people get the best results possible.
Expert Listing Evaluation – Students get their first listing evaluated by one of our experts making sure that it is optimized for ranking and conversions.
Business Builder Challenge – Students have a chance to have their entire course paid for! They just need to complete the milestones within a 6 month period and we’ll refund them 100% of their money back.
What's your response to the people who have that mindset that the market is too competitive, oversaturated, or that it’s just too late to build an Amazon business?
Look at the numbers and the statistics. Amazon is growing and they are still growing. Not just dollar wise, but percentage wise. I read somewhere that they are going to grow by 30% this year, which is unbelievable. That growth is bigger than the growth of the number of people selling on Amazon.
When you have the right training, you know the right things to look for, pick the right types of products to sell, and know who to sell them to, there is always going to be a space for people to succeed. We've just heard from dozens of people over the past two days who are having phenomenal results in a very short period of time.
One of the happy-sad stories is hearing of people that run out of inventory. It’s a great problem to have. It brings it home and makes it real. We have met so many ASM members who say that they did not realize the type of potential that existed in this business until they made their first sale, ran out of inventory, and came to an event like this one.
This program changes people’s lives forever.
I know that you are now teaching people how to sell on Amazon, at an international level. Do you mind sharing a little bit about the opportunities that exist for people that live in different parts of the world?</
Several years ago, we used to only teach how to start off in the U.S., because that was the easiest and fastest market to get sales in. Last year that changed. Now, we look at the entire European marketplace. If you combine them, they make up just about as many sales and customers as the U.S. market does. Once we realized that Amazon was building more warehouses in Europe, we decided that we needed to focus on it as well.
Almost half of our members are located outside of the U.S., so we decided to revamp our training.
If you live in Europe, start out in Europe. That actually makes things simpler for you. Those markets are still growing. UK and Germany are great markets. I think that Italy is going to start growing even faster because it is under-utilized right now. France is a secret market because the language is so much different than the other markets. It will continue growing that way.
With Australia, we are just starting to see it take off. They opened up the first ever third-party platform for sellers. It's hasn’t taken off yet, because they are still working out the bugs. However, in 6-12 months time, Australia will be a big market.
On average, what is the time commitment that someone can expect to get their Amazon business up and running?
When I started the ASM program, I had two kids, a family, and a full-time job that I worked 8-10 hours per day on. If you can dedicate 1-2 hours per day during the 8-week course, you can accomplish everything that you need to. We make the videos available so that you can watch them whenever you want to. Obviously, we want you to watch them as quickly as possible.
The quicker you watch them, the quicker that you will take action, and the quicker you will see results.
I would go to work every day, come home, make sure that I had dinner and time with my family, and then I would go to my office and devote some time to learn the knowledge in the ASM course. That's all that it took.
Starting a business requires some investment, with the training and inventory costs. How much should people expect to invest in their business in order to get it up and running?
The investment that you make in the course is so cheap for the type of training that you receive. More importantly, the mentorship, the tools, and the community that helps you along the way are incomparable to anything that I’ve seen on the market.
As far as the inventory, we've seen people achieve success with as little as $500. However, I think if you really want to have the best chance, invest $1500 in inventory, which includes shipping. With that budget amount, you can really jump start your sales and increase your ranking by giving a few products away.
That gives you all that you need. However, I will say that, if you want to leapfrog over other people, you can either devote more time or more resources, in the form of money.
What I love about the ASM program is that you guys provide mentors, meaning that if you get stuck throughout the training, you have an amazing community of successful sellers that can help you along the way. Can you share with people what is involved with your mentorship program?
Will you need help along the way? Absolutely. Everyone has questions. You can get a ton of information from the training, but you will always have more questions.
The mentorship grew organically because people were helping each other.
Once Matt and Jason recognized that they thought, “Let's make this official and ask our mentors to dedicate 30 minutes-1 hour per day hanging out in the community and asking questions.”
That's how it started. We have 15 mentors from all over the world that help our members. Our mentors speak many languages, and we accommodate many different time zones.
Moreover, once you get your product up and running, we can put you into our private Facebook group in a matter of hours, if not minutes. We continually mix up our mentors and add more. Sometimes mentors need a break for a little bit because they do a lot of work in the community. If you are out there and you want to be a mentor, let me know, because we are always looking for them.
Any general advice for those people that are on the fence about taking the Amazing Selling Machine 12 program, but want to make a change in their life?
First, use the right term. It's an investment in yourself, in your future, and in your family's future. If you look at it that way, it changes your entire perspective. The most important thing to keep in mind is that this is real. We have real people behind this course that are living it. Amazon Selling Machine is changing lives every single day.
If you are on the fence just know that everyone out there, no matter where you come from, can change their life. You can make a difference in your life. It doesn't matter whether or not you have any experience as an entrepreneur.
I was a finance guy working for a cable company.
I wasn't an entrepreneur, but I had something inside of me that wanted to try something different. If you can relate, this is the perfect opportunity. There is no other business out there where there is as low of an entry barrier that you can achieve success as big and as fast, as you can with Amazing Selling Machine.
Moreover, I want to thank you, Stefan. You have brought in so many ASM members and give so much coaching advice to people. The people that come to us, under your tutorship and guidance, have such incredible positive energy because they know that they are fully supported along this journey.
I highly recommend that you learn more about the Amazing Selling Machine 12 program!
I wouldn't be so passionate about sharing it with you if it didn't personally benefit me, my girlfriend, and the many people that I've sent to do it.
Check out the ASM videos that explain what is involved in their program. They have a 30-day money back guarantee, so you can even test the program out and see if it works for you. Oftentimes, they do a 6-month guarantee as well. If you aren't seeing the results during that time frame, you will get a full refund.
You can also reach out to me on my bonus page. I've got a live chat there, so I can personally respond to your questions so that you can determine whether or not this is the right path for you to take.
I'm an affiliate for the Amazing Selling Machine, so I've been able to provide a lot of bonuses for those of you that are interested in joining the program through me. If you get stuck or need feedback, I’m there for you.
It's so valuable to be able to reach out to someone for help. Sometimes things don’t work out perfectly and we get caught up. In my experience, having a mentor is the one common denominator of everyone who has become a successful Amazon seller.
ASM changed my life and I know that it can do the same for you. I hope to get the chance to work with you one day.
Are you ready to start selling on Amazon? CLICK HERE for access to my FREE Amazon training which will help you get started!