Why EVERY Business MUST Do Affiliate Marketing

I want to sell you on why every business must do affiliate marketing.

Affiliate marketing is the process of earning a commission by promoting someone else’s product or service.  It is one of the best ways to make money online because it uses the power of leverage.

The beauty of affiliate marketing is that you don't have to create the product or service. You are simply making money by sending traffic directly to an advertiser's site. This is why every business must do affiliate marketing.

The reason why every business must do affiliate marketing is because, you aren’t going to be able to meet every need and solve every problem for your customers.

Lets say you are in the supplement business.  Ask yourself, “If I am selling fitness supplements to customers that are passionate about health and fitness, what else can I offer them to help them achieve their goals?”

Maybe its a juicer, health books, video training courses, health and wellness coaching, etc.

Watch the video below:

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Do you want to discover the Affiliate Marketing blueprint that made me millions? CLICK HERE for instant access!

As an affiliate, you can partner with different products and promote them to your customers in order to further meet their needs and solve their problems. In my business, I want to help people improve in every aspect of their life. However, there are only so many products that I can create.

Instead of trying to compete with everybody, I can find a great product that I’ve used, tested and that I believe in, and share that product as an affiliate. This is one of the main reasons why every business must do affiliate marketing.

Every business can utilize affiliate marketing to their advantage.  It is one of the easiest ways to make an additional income stream. Bo Bennet once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.” Affiliate marketing will add a lot of value to your life and your business.

Video Transcript: Why Every Business Must Do Affiliate Marketing

Hey, everyone!  This is Stefan, from ProjectLifeMastery.com.  In this video, I’m going to sell you guys a little bit on affiliate marketing and why I believe that every business has to utilize the power of affiliate marketing.  If you are not familiar with what affiliate marketing is, it's basically the process of earning a commission by promoting someone else’s product or service.

You have what is called an “affiliate link”, which is basically a link that you have where you link to a product or service. When people click that link, they get cookied on their computer so that when they buy it, you earn a commission from that. It tracks everything automatically.  It’s one of the best ways to make money online because you’re using the power of leverage. This is why every business must do affiliate marketing.

You didn’t have to create the product or service. You didn’t have to create the website, or deal with customer support.  You are basically just making money by sending traffic, your customers, visitors, subscribers, whatever it is, to go ahead and buy through your affiliate link, and then you get credit for that. You earn a sale and a commission, so you are optimized in using the power of leverage, which is a very important thing.

You’re not going to be everything for everyone

Now, the reason why every business must do affiliate marketing, and it’s so important is because, in your business, you’re not going to be everything for everyone. It’s impossible. There’s no business out there that I know of that is able to be everything for everyone. There’s no business that I know of that’s able to create an unlimited amount of products to solve every problem and every need that your customers, subscribers, followers, and visitors might have.

To give you an example, let’s say that your business is selling supplements. You are in a supplement/nutritional business. What you really have to understand is who your customer is. In every business, you have to understand, who is your customer? If you are selling fitness supplements, what is the problem that your product is solving for people? What’s the need that you are solving?

If you are selling supplements for fitness, then you have customers that are buying your products that are into fitness. They are probably interested in losing weight. They are probably people that want to enhance their physical appearance and that are open to healthy eating. They are after a very active lifestyle  Maybe they want to improve their mindset, be more positive, develop habits and disciplines.  You need to identify who the people are that are following you, or who are your visitors and traffic that are coming to your website.

Once you identify what that is, you are in the business of providing and selling supplements.  By using the power of leverage, the customers that you are acquiring have other needs and other problems that you can help them solve.  If you are selling supplements to someone that is into fitness and health, there are only so many products that you can create as a business owner, because launching and creating new products is very time-consuming process.  It costs a lot of money. This is why every business must do affiliate marketing.

Work smarter, not harder

If you have people that are into fitness, what other problems do they have? What other things can you offer them that can help them meet their goals and solve those problems? That’s why every business must do affiliate marketing, because now, as an affiliate, I can find additional products and services where I can partner with different companies. I can promote the products to them, and I can help further meet their needs and solve their problems.

For example, you sell supplements and you find people that are interested in health and fitness. Well, what if you went out there and you found some fitness equipment that you can also help them? Maybe it’s some fitness gloves or fitness apparel, or just general fitness gear and equipment that you can then promote to your customers as an affiliate.  You can increase the overall transaction value and the lifetime value of that customer just by promoting someone else’s product or service as an affiliate. This is why every business must do affiliate marketing.

If you have customers, maybe you have an email list. You could say, “Hey, guys, I know you guys are great customers. You guys love my products, but a lot of you are interested in fitness, and I want to share with you some great fitness equipment that can further help you to achieve your fitness goals,” and then you provide them with an affiliate link.  If they go ahead and buy, you earn a commission from that.

If you are in the fitness market, maybe you could be an affiliate for a blender, like a Vitamix blenderor Blendtec blender.  You didn’t have to create the blender or invent it.  You can be an affiliate and promote it. Maybe it’s a juicer that can further help meet people's needs. Maybe they are books, video training courses, and information products. Maybe it’s coaching or personal training. Maybe it’s other products or services that can better add value to the customers that you have, or the subscribers, or the followers.

That is working smarter, not harder, because now, you are using leverage. Now, you are recognizing the fact that you are in the business of providing a product, and that you don't need to create everything, but rather you can partner with other products that exist out there, promote them, and earn a commission in doing so. This is why every business must do affiliate marketing.

That’s the power of affiliate marketing

I’m in a business of helping people improve every aspect of their life.  I want to help people improve their health, their body, their emotions, their relationships, their finances, their business, their spirituality, everything, and there’s only so many products that I can create.  Furthermore, there are some products that there are no point in me creating because they already exist. Someone else already created them, and they are doing an incredible job, and I benefit from it. This is why every business must do affiliate marketing.

In my business, instead of trying to invent and create every product out there and try to compete with everybody, why not just find a great product that I’ve used, tested, and that I believe in.  I can endorse and share it, as an affiliate. If someone decides to buy it through me, I can earn a commission in doing so. Again, that’s working smart. That is using the power of leverage. The truth is, I don’t know a business out there that can’t utilize affiliate marketing.

I don’t know of any, because in every business, you are acquiring customers, and they have certain needs and problems.  You can increase the overall transaction value just by promoting other complimentary products and services. 

I had one person say to me, “Stefan, I want to get into the Amazon business or I want to start publishing, but I’m not interested in affiliate marketing”.  I said, “What are you talking about? How can you not be interested in affiliate marketing? You are basically saying no to a huge potential revenue stream that you can create without having to invent, take the risk, and invest the money”. This is why every business must do affiliate marketing.

Affiliate marketing is one of the easiest ways to make money when you have a following or a list of customers because you basically just send out a link and make money just from referring people.  Again, it’s just pure leverage, so every business has to leverage and utilize affiliate marketing. If you look at some of the biggest businesses out there, people that you might look up to or respect, they all use the power of affiliate marketing.

They partner with other products and services

They promote them, and they are not trying to compete with everything. They are trying to find complimentary things. By the way, when you do that, then you can also partner with them, and they can promote you as well.  You can do a cross-promotion, which is really powerful as well.

Its about understanding that affiliate marketing is an additional income stream that every business can utilize.  I don’t care what business you are in. If you’ve got a spa, and people come in and get their nails and hair done, thats a great opportunity to provide some additional products or services as an affiliate.

If you have a spa, you probably already promote and sell other people’s products, but if you build a list of your customers, you can maybe promote and sell other training that might exist out there, and increase the overall transaction value.  Again, it’s just leveraging the customers you have to better meet their needs. This is why every business must do affiliate marketing.

If you are in the business of helping people to gain muscle mass, there are tons of products you can promote and partner with. If you are in the dating marketing, maybe there are mobile dating websites that have affiliate programs. Maybe there is an image consultant that you can partner with and earn a commission by promoting their services.

It’s about trying to find what can complement your existing business, and more importantly, understanding who your customer is, who they are, what there problems and needs are, and constantly finding a way to try to solve their problems and meet their needs. That is the power of affiliate marketing, is that it gives you the ability to solve problems and help people without you having to actually create the product or service. 

Every business needs to leverage affiliate marketing

If you’ve got a publishing business and you are publishing Kindle books, you are acquiring customers that are buying your book for a reason. You want to get them on an email list, and you want to promote additional products or services that can help them as an affiliate.

If you’ve got an Amazon business selling gardening products or kitchen products, then you want to build a list of your customers. You want to think, “Okay, what are some other products that I can promote as an affiliate? Maybe it’s recipe books and cookbooks. Maybe there’s other cooking equipment, like blenders and stuff like that that can further meet their needs that I can be an affiliate for”.

You need to understand your customers, your visitors, your subscribers, and then leverage affiliate marketing. That’s always the best way to start, because once you’ve done that, then you can branch off into your own products as well, as well as leveraging affiliate marketing. They both work together. 

That’s my little spiel on the power of affiliate marketing, and a big portion of my income is from affiliate marketing. It’s one of the easiest ways that I make money online.  Its powerful.  It’s actually my favorite way, because you are making money pretty easily, just by referring and recommending things to people. This is why every business must do affiliate marketing.

If you guys want to learn more about affiliate marketing and how to build an affiliate marketing business, then I’ve got a great free course available for you. Just go to affiliatemarketingmastery.com. I’ll have a link below in the description. Head on over there. Enter your email address to get a free 4-part video series.

I’ve got an incredible course that teaches my exact strategies for affiliate marketing that’s available there as well, but if you guys want to know more, check that out.  That course will definately help you out, and add a lot of value to your life and your business. Thank you for watching the video. Make sure to leave a thumbs-up, like the video, leave a comment, and subscribe for more videos, and I’ll talk to you guys again soon. Take care.