How To Sell On Amazon FBA For Beginners (A Complete, Step-By-Step Tutorial)


how to sell on amazon fba

Welcome to this complete, step-by-step tutorial on how to sell on Amazon FBA for beginners.

If you're looking to build a profitable online business that generates passive income, then Amazon provides many fantastic opportunities for the average person to get started.

I've been using Amazon's remarkable platform for years to sell books, and now currently other physical products through private labelling.  I have a lot of experience in this area and I understand a beginner might not know where to start.

My goal with this guide is to walk you through the steps of how to sell on Amazon FBA so that you get an overview of how the entire process works.

If you'd like to know more, then I plan on releasing more free video trainings on this page.  Make sure you enter your e-mail address on this page to get access to all the free trainings I'll be releasing.

To get started in learning how to sell on Amazon FBA, make sure to watch the video below.  It will provide a step-by-step tutorial of how selling on Amazon works.

Click here to watch the video:

(Click here to watch on YouTube)

=> Click here to get more FREE Amazon FBA Training Videos <=

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Step-By-Step Tutorial On How To Sell On Amazon FBA

What are the steps to private labelling a product and start selling on Amazon?

I'm now going to explain to you all of the main steps involved and how private labelling a product on Amazon works.

1. Find A Profitable Niche Or Product To Sell On Amazon

The first step is to find a profitable niche or product that you can start selling on Amazon.

If you're a beginner, I recommend private labelling a product to begin your Amazon business with.

When you private label a product, you're basically just finding a product that is already profitable and selling on Amazon, but putting your own label or packaging on it.

In a later step, you're going to learn how to find suppliers and manufacturers that you can buy products from at wholesale costs, but this is the easiest way for anyone to get started.

This means that you don't need to invent something new.  You don't need to be super creative or anything like that.

You're just seeing what is already selling and what people are already buying on Amazon.  This eliminates the risk of trying to get into a completely unknown market and attempting to sell a product that you aren't sure will be profitable.

It also makes it very fast and easy to get started selling.  To be successful private labelling a product and selling it on Amazon, you still need to differentiate somehow from the competitors and also out-rank your product.

Okay, so how do you find a profitable niche or product to sell on Amazon?

My favourite way is to look at what is already selling by visiting the Amazon Bestsellers List.

On this bestsellers list page, you'll be able to see all of the categories on Amazon and the top 100 products that are selling in each category.

how to sell on amazon for beginners

This is amazing information, as it'll basically tell you what is selling on Amazon and what is most profitable.

I'll be explaining more of the steps to finding a profitable product in an upcoming free video training, but this is the first step on how to sell on Amazon FBA.  Click here to get notified of free video trainings!

You'll want to dig around and use the bestseller list to get ideas of what you can private label a product on.  You'll also want to analyze the competition and make sure there's several products that are selling in that market.

2. Find A Supplier Or Manufacturer To Private Label Your Product

Once you've decided on potential product opportunities, the next step on how to sell on Amazon FBA is to find a supplier or manufacturer that can private label your product.

There's two ways that I use to accomplish this:

  • Search on Google (good for finding USA suppliers)
  • Search on Alibaba

You want to get as many options for potential suppliers as possible for your different products.

You'll want to see who's already making the product, what the quality of the product is and the price of it.  Being able to communicate with suppliers and get all of the necessary data is going to be covered in an upcoming video training, however the more information you can get the better.

You'll also want to get the different suppliers to send you a sample of the product, so you can make sure that the quality is good and that you're comfortable to sell it on Amazon.

For certain products, you might try to find a supplier in the United States.  However, many products can be made much more inexpensively in countries like China.  That's where Alibaba is so useful, for finding suppliers overseas that are inexpensive and can still produce high quality products.

how to private label on amazon

Your relationship with your supplier is very important, as you'll likely be ordering more and more products from them for years to come.  So make sure to find a good one!

3. Create Your Product Labeling, Packaging And Graphics

The next step on how to sell on Amazon FBA is to create your product labeling, packaging and all product graphics.  You'll only want to do this once you've found the supplier you want to work with.

This means that you'll also want to think about creating a logo and brand name.  You always want to think beyond just a product and look at the potential of building a brand on Amazon that sells multiple products to people.

I've used 99Designs in the past, but also websites like UpWork and Fiverr.

fulfillment by amazon fba

Once you have your packaging or label done, you'll want to send that to your supplier.  They'll then put it all together, package your products, and get it ready for shipping.

4. Set Up Product Listing & Ship Your Inventory To Amazon Fulfillment Centres

Once you've paid the suppliers, everything is packaged, labelled and ready to go – the next step on how to sell on Amazon FBA is to ship everything to Amazon.

I always recommend starting to sell on Amazon in the USA first, as this is where the biggest market is.

You can set up an Amazon Seller Central account by visiting this page (I always recommend Professional account).

how to sell on amazon seller central

You'll then want to create your Amazon product listing (you can do this earlier if you'd like), and then set up a shipping plan to send product to Amazon.  I also recommend you opt in for Fulfillment by Amazon, so that Amazon will handle all of the fulfillment for you and ship your product to your customers.

Amazon will give you the details and locations of where to send your inventory to, in which case you'll have your supplier ship things out for you.

5. Start Selling On Amazon!

Once your listing is up and the inventory has been received, your product is now for sale on Amazon!

It's now time to market and promote your product, so that you can successfully rank it on the Amazon search engines and start getting sales.

If you've done everything correctly (especially found a profitable niche or product), then your product will start selling in no time and will have the potential to make you a lot of money.

I'll be covering more details of this process in some future video trainings, walking you through each step, as well as going more into the marketing and promoting of Amazon products in the future.  Click here to get access to all free Amazon training videos.

Here's some more great video blogs I've released on how to sell on Amazon FBA:

Please leave a comment below or let me know any questions you have.  I'd love to hear what you think!

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How To Sell On Amazon FBA For Beginners (A Complete, Step-By-Step Tutorial)
4.7 (93.68%) 19 votes
  • Solidmemory

    How much money do you need to start this? For inventory? I heard it’s between $500 to $1,000 minimum

    • It depends on how many units you want to start with and the type of product. In a future video I’ll be releasing, I’ll be showing you how you can find some products that only cost $0.10 or $0.20 per unit. So if you got 500 units, it’d only cost $50-100! If you got 1000 units, it’d cost $100-200. So money definitely is not a factor.

      • Solidmemory

        Ok cool. Looking forward to that info. I need to do this

  • BN Jhala

    Thanks Stefan, This is much needed. I am already KMM 2.0 client and started making money with my 3 books. I have also thought of amazon FBA selling, and here you are with the all help needed. This is awesome! many thanks and looking forward to other free videos. Thank you.

  • Lance Matteson

    Thanks for all the great info Stefan. I had heard some recommend finding a supplier who is willing to ship directly to Amazon’s fulfillment centers, while others decry that route, opting for using a middleman to ship from port of entry to Amazon, or even doing this step themselves. What do you recommend?

    • I always get my products sent directly to Amazon, as well as most people I know. I also recommend shipping by air, not by sea – sea will take too long, if you’re planning on shipping from overseas. Also too many more logistics.

  • Jennifer Abundance Kettles

    Hello,I have been following you for a while. I have also looked into the amazon fba. Thanks for doing this. I’m really excited to learn and start!

  • Stefan’s CS Team

    Hello Dario. For more information on coaching please visit here: http://projectlifemastery.com/coaching/

    Thank you!

  • Yes, absolutely. I’ve seen people start with $500. It depends on the product you’re selling.

  • Anhinga Perch

    Stefan, When packing the product you intend to personalize as your own, will suppliers include, for example, a promotional coupon? Will they package it for you as well or does FBA do that? So many questions!

  • Anhinga Perch

    When branding a new product as your own with an international supplier, in your experience, will they package it for you…insert a coupon…etc.? So many questions!

  • Joni

    what’s the difference in individual account and professional account on amazon do the advertisement change or anything

  • Joseph Zabrosky

    Thanks a lot for all of the info! Really appreciate it!

  • Peyman

    Thank you so much for your best information , I searched about Amazon selling so much on net but your site is the best .

  • Larry Ruge

    Pls advise how import duties, clearance is done. Do Amazon handles all this all or would need a forwarder to undertake?

    • This is done with the carrier FedEx, UPS or what you decide to use.

  • Sophia Saheem

    Hello Stefan,
    I am looking to sell on Amazon, I been watching all your videos. Thank you so much for putting so much information together. I have few question,

    I have found what i want to sell on Amazon.com and I found my supplier too.
    How many different items i should start selling on Amazon?
    And I don’t understand the barcode part? where do i buy barcode and do i buy one or for each items?
    I have so many question i like to get private coaching please, maybe a short session because i am pretty much educated through your videos but i still have some questions. Please let me know

  • Rupal

    How does jewelry listing works for Amazon? As in I have the approval to sell Sterling silver jewelry and have created account but I haven’t sol anything in a month.


    Hi Stefan,
    I have recently started following you and really appreciate your work. I am currently in India and wanted to start my Amazon FBA journey with limited savings. Also I am about to buy subscription on Marketplace Superheros or Ecomm Elite to learn step by step tutorial to learn the skills required for this business. Could you please suggest which one is better for me at beginners level and can give me quick start to understand this business?
    Appreciate it.

    • Naveed

      Hi Ajay

      Like you I am also a beginner. Which one did you finally go with?

  • Oland Andig

    Hi Stefan, I live in the Philippines. Can I start this business from here? I am really interested. Thank you!

  • floreana lopez

    Hi, Stefan, I live in Venezuela and I want to start selling on Amazon, but I do not know how the shipping process is for the United States. Please I really need your help.

  • The Rese

    Great info thanks

  • Andrea Elizabeth

    Hey! Thanks for the info. Your videos are great. I noticed on YouTube, however, that the videos are some years old. Would you say your advice is still current? Is it still profitable to sell on Amazon?

    • Team Project Life Mastery

      Definitely still profitable Andrea! It’s one of the best ways to make money out there. Have you checked out projectlifemastery.com/fba to get started?

  • Mizuki Tao

    Hi Stefan, I subscribed to your email course yesterday and I can’t wait to receive your emails. Thanks for the great information. I was thinking about starting a business on Amazon for a while and now I’m finally ready! 🙂

  • Madhuriiii


    I am in process of selling on Amazon via FBA. I have an important question that I wanted to know. Do you need some kind of license in order to sell?

    Thank you,

  • Madhuriiii


    I am in process of selling on Amazon. I wanted to know if I need some kind of license to sell?

    Thank you,

  • Joy Wanakwanyi

    Hi Stefan, i wanted to ask…if you decide to sell on amazon globally and you choose to use other amazon seller centrals like UK, Canada, and USA….would you have to pay each of the seller centrals accounts $40 monthly or its only once?

  • Nelson Cheng

    Hi Stefan, I recently found your videos through youtube, i am really learning a lot from your content so thanks! Watching your videos and others, I learned that there are restrictions to selling particular items, and they are limited to only certain sellers? In future videos, could you elaborate on how to find out more info on the various types of products that are considered ‘not sellable’, and where to find out more about the the rules of selling categories of products? thanks

  • Terra

    One thing that still alludes me; When does a seller name and set up/register a business license? And what type/s are needed-State, County, etc. (I live in the FL-US)
    Before the product is ordered-After the product is acquired and on Amazon-after the product is paid for and on its way to the fulfillment center ????

  • Lancelot Tucker

    Hi Stefan, great information. Thank you. I am living in Jamaica which is in the Caribbean and thinking seriously of selling on Amazon. My question is about the shipment of products so here is the question: I understand that I will have to ship the product to Amazon, no problem there. But what I would like to know is if it is possible to ship the product/s straight from the supplier to Amazon or do I have to receive the product/s at my home address first and after words ship them to Amazon? If I give the supplier Amazon address and let them ship the products straight there I will be able to cut down on my expenses and time. Thnaks for answering Stefan.