I want to talk about the mistakes I made when I got started with Internet marketing.
Building an online business isn't easy. There are a lot of factors to think about and decisions to make.
A lot of online businesses fail because people make poor decisions that hurt their potential for success.
I want to help you avoid the mistakes I made so that you can set yourself up for entrepreneurial success from the onset.
Ready to discover how to build an online business the right way?
Watch the video below:
Mistakes happen in an online business.
However, they can be prevented if you know what to look for. Preparedness is the key to success. I want to be vulnerable with you and talk about the mistakes that I've made in the past. Hopefully it will help you avoid going down the same road that I did and, ultimately, help you build a thriving business.
I started my entrepreneurial journey 12 years ago. I was 21 years old. At this stage of my life I was broke. I was $15,000 in credit card debt and living on my friends couch. I was in a really dark place in my place and I hated my life.
When I first discovered Internet marketing, I didn't care about doing what I loved or helping anyone. Rather, I merely wanted to get out of pain. I was willing to do anything to make money. I ended up learning from the wrong people. They tempted me with get-rich-quick schemes.
This is a very dangerous mentality to adopt because you risk compromising your values and what is ethical in order to make money. That's exactly what happened to me. I looked for loopholes, gimmicks and tricks. Thankfully, a lot of what I was doing didn't translate into success. When I look back, I realize how desperate I was. I didn't know who I was.
When I started my brand, Project Life Mastery, 8 years ago my mindset shifted entirely. Instead of focusing on making money, I focused on serving, contributing, and adding value to people. When I made this change in my life, I became a millionaire because I made the choice to live on purpose. I continue to do so to this day.
Getting rich should never be your end goal.
Rather, your goal should be freedom; having the ability to do the things that bring your life the most value. Financial success is merely a byproduct of that. When you're starting an online business, you've got to clear on what your values are. More importantly, you can never compromise those values. Within my company, my staff and I engage in quarterly meetings.
We go through the values of the business and rates ourselves, on a scale of 1 to 10, how much we feel that we are living those values. I want to share with you the vision and mission statement of Project Life Mastery. I encourage you to create a vision and mission statement of your own. This is what will guide the direction of your business and help ensure that your business is based on fundamental values.
Project Life Mastery Vision & Mission Statement:
The ultimate vision for Project Life Mastery is to be a world-renowned brand that positively impacts millions of people’s lives around the world with world-class content, products, services, events, and coaching in ALL areas of life, including health, fitness, emotions, productivity, success, motivation, business, marketing, finances, relationships, and spirituality.
Our mission is to transparently, passionately and powerfully be a positive example of the unlimited possibilities that life offers for those that are truly committed to mastery. We provide and deliver the highest quality content, products and resources that truly change lives, creating raving fan customers and followers.
Project Life Mastery Values:
- Contribution: Always Adding Value & Creating Raving Fans
- High Quality & Excellence: Go Above & Beyond
- Mastery: Constant Improvement & Growth
- Effective Communication: Open, Honest & Clear
- Accountability: Taking Responsibility & Open To Feedback
- Positivity, Caring & Love
- Resourcefulness: Problem Solvers
- Honesty & Integrity
- Raving Fan Culture & Customers
- Leadership: Innovation & Creativity
This is what Project Life Mastery is all about. I'm not perfect with these values. There are times when I make mistakes and I'm not fully in alignment with them. However, I do my best to correct myself when I veer off path. This is why my team and I review these values every quarter.
The mistakes I made in the past do not define who I am.
I cannot control the past, but I can control what I do today and in the future. I hope that my story has inspired you to build an honest business that you are proud of and one that makes a positive impact in this world. It's not what you achieve in your business that matters most. Rather, it's the person whom you become along the way.