How To Find A Product To Sell On Amazon (Step-By-Step)


how to find a product to sell on amazon fbaA complete step-by-step tutorial for how to find a product to sell on Amazon that is profitable.

Are you looking to find a product to help you make money selling on amazon, but don't know where to start?

It can be a challenge getting started selling on Amazon, because there are so many different niches, markets and products that you can sell in.

If you fail to sell a product that isn't profitable or in a big enough market, then it's going to end up being a big waste of money and time.

Or if you pick a product to sell in a niche or market that is too competitive, then it will end up being costly or near impossible to be able to compete with the competition.

I would say that picking the right product to sell on Amazon is probably the most important process of selling on Amazon.  It will determine your success or failure selling on Amazon.

In order to learn how to find a product to sell on Amazon that is profitable, it's important to take your time to carefully research Amazon and make the right choice.

In this video blog, I share with you step-by-step how to find a product to sell on Amazon so that you can private label a product and sell online through Amazon FBA.

Watch the video below:

(Click here to watch on YouTube)

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How To Find The Best Products To Sell On Amazon

I'm now going to walk you through some of the steps that I take to find a product to sell on Amazon.

1. Research To Find What Is Already Selling On Amazon

One of the fastest ways to find a product to sell on Amazon is to look through the Amazon Best Sellers List in different categories to find out what is already selling.

By looking through the Amazon Best Sellers List, you're able to get an idea of the top 100 products that are currently selling on Amazon, to give you ideas on what products to sell.

how to find a product to sell on Amazon

From my experience, the easiest and fastest way for someone to make money on Amazon is through private labelling a product.

What this means, is to find a product that is already selling on Amazon and then finding a supplier that is already making that product, and just slap your own label or packaging on it.

By private labelling a product and selling it on Amazon, you aren't required to invent something new.  By attempting to invent a new product or create a new market on Amazon, it is very risky and has a high chance of failure.

However, if you can just model a product that is already selling and profitable, and then just offer something slightly better or different in that market, and do a better job at your marketing, then you can make a lot of money selling on Amazon.

So that's why I recommend to find a product on Amazon that is already making money in profitable.

And like I said, using the Amazon Best Seller List will give you a lot of valuable data and information to help you to find out what is selling and profitable.

If you're looking for some tools or resources to help you how to find a product to sell on Amazon, then I'd recommend Jungle Scout.  Jungle Scout is a powerful software that will make your life much easier in helping you do all the research you need to find profitable products – it's worth the investment.

You'll also want to narrow down the right “primary keyword” for the products that you're interested in, so you can do research on them and by typing them into the Amazon search.

2. Follow The Right Criteria For Finding A Product To Sell On Amazon

I typically have a criteria for finding a product to sell on Amazon that I recommend for someone that is brand new.

The criteria consists of the following:

  • Make sure the product is light and relatively small (not more than a few pounds), as this will make a big difference in the cost of shipping your product.
  • Find a product you can sell for more than $10 and will have at least a 30-50% profit margin.
  • Find a product that is simple and won't break easily or have complications, as otherwise it can result in refunds or customer complaints.
  • Find a product that is relatively inexpensive to make (this will depend on your budget).
  • Pick a product that you can stand out some way in the market with, or you can find a better product to sell on Amazon in that market.
  • Find a product to sell on Amazon that you will be somewhat interested in or passionate about.
  • Think about your 2nd, 3rd, and 4th product.  Think about the bigger picture, the market and niche you want to get into, and ultimately the brand you want to create.

If you want to learn more about my criteria for finding a profitable product to sell and private label on Amazon, then click here.

3. Identify What Products Are Selling On Amazon And Verify It's A Profitable Market

Once you've found a few products that are selling on Amazon in different categories, you'll want to make sure that it's a profitable enough market for you to potentially sell in.

This is where using a tool like Jungle Scout is super helpful.  It helps you look at the Amazon Best Seller Ranking, the sales data of the products so you can see how many sales the competitors are getting everyday, and helps you analyze the competition.

how to find amazon products to sell

The biggest # you want to pay attention to at first is the Amazon Best Seller Ranking.  You want to look at the top products in that niche or market and make sure that they're selling and profitable.

Every category and market on Amazon is different, but the more products that have a 10,000 Amazon Best Seller Ranking or better, means that they're selling a lot of units everyday.  Even 50,000 or better is still good, selling a few units everyday.

So you want to make sure there are SEVERAL products selling on Amazon in that market, to verify for you that it's big enough for you to sell in.

4. Analyze The Competition And Make Sure You're Confident You Can Compete

You've verified it's a profitable niche and market, now what?

The next step that I recommend on how to find a product to sell on Amazon, is to analyze the competition and make sure you're confident that you can compete with the other products that are selling in that market.

how to find an amazon product to sell

To analyze the competition, looking at their reviews and the quality of their product is the most important part.

If the competitors have thousands of reviews, then that is going to be very challenging for you to compete with.  It can take years to get that many reviews on some products.

I've found a reasonable amount of reviews for someone to compete with, especially as a beginner, is a couple hundred reviews.

So take a look at the top products and keep note of how many reviews they have.  You might find that some have a lot of reviews, like 1000+, whereas others might have a couple hundred and are selling pretty easily.  This is good, because it shows you what it will take for you to compete with these products also.

This is also where a software like Jungle Scout comes in handy, as it helps you to make the best decision for the best product to sell on Amazon.

5. Look On Alibaba To See If There's Private Label Potential

The next step that I recommend you follow on how to find a product to sell on Amazon, is to take a look on Alibaba to find out if there's manufacturers and suppliers already making that product.

You want to make sure that there's potential to private label this product, and if so, how much it will cost.

find products to sell on amazon

On Alibaba, you can just type in the keyword for the product you're interested in and you'll see a whole list of potential suppliers and manufacturers that are making that product.

This is very helpful, because you can look at the cost of the products to make and see what types of different products are out there that you could potentially sell.

Again, this just verifies that there is a good product to sell on Amazon and helps you put together the research you need on making the right decision.

I recommend that you go through this process and find a few potential products to sell on Amazon and then reach out to the suppliers and ask them some questions.

Ultimately, when you talk to the suppliers and manufacturers, they will help you make the decision – because you might find that certain products will also be more profitable and easier to create than others.

I'll be covering more on how to find suppliers and manufacturers to private label your product in some upcoming free Amazon FBA training.  Make sure you're subscribed by clicking here to get notified of all the free training that I'll be releasing.

Here's some more great video blogs I've released on how to sell on Amazon FBA:

Please leave a comment below or let me know any questions you have.  I'd love to hear what you think!

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How To Find A Product To Sell On Amazon (Step-By-Step)
5 (100%) 5 votes
  • Klara

    Can I also start amazon fba with just 300-500 Euro ?
    If I just order 10-30 units in the beginnig?

    • Yes, but I would not start with 10-30 units. I’d start with at least 500+ units of something. You don’t want to sell and promote a product, then run out of stock. If you run out of stock, then you’re going to lose your rankings on Amazon and have to start over.

  • Antonio Elizondo

    Hi Stefan, I hope you’re doing great. I have some questions regarding a specific product, is there any way I can send you an email? Thanks in advance!

  • Kayvee

    Hi Stephan

    Your videos and blog posts are very informative…as always.

    I had a question for you.

    How many searches should we look for as being optimal for a product to choose to sell.

    In other words…how many searches for a product mean there is too much competition and how many searches mean there is not enough demand?

    Also…how many listings need to have a good ranking (10,000 or less) for us to choose that product to sell.


    • Kayvee

      I would love to get a reply on this sil vous plait


  • kay

    Hey, how do I know that my brand name isn’t copyrighted or trademarked?
    I’m in the UK.

    Great blog post by the way. I watched your YouTube video too – excellent info!


  • Giuseppe Alex De Jupiter

    Start building a brand/private label once you’ve reliable suppliers. The order defect rate limit is 1% (0.5% for selling to businesses).
    Once you’ve found a supplier you can visit and talk to, get the catalogue and choose the best products to sell. You can do it by yourself or with Jungle Scout or with the amzminds category report.

    • Max Graham

      Defect rates on average are a bit higher I believe. But obviously that depends on how long people have been selling. Novices will get higher rates because of their relationship with a GOOD supplier. Best suppliers aren’t on Alibaba either. Have to find them elsewhere. Like the canton fair.

  • Vic

    Hello why towels can’t be a product to start selling on amazon?

  • Avi Yakobovich

    Hi Stefan, I saw your video and it was great. Do you know of any automated research tools that can help us to choose wisely? Do you have any social group that all of us can join and share the experience?

  • Dom

    Hi Stefan,
    If I want to sell a beard oil, which I make for myself, is it possible?
    do I need to go trough all clinic approvals first?
    thanks for any clarification