How To Get Your First 100 Subscribers On YouTube

I would like to share with you some strategies of how to get your first 100 subscribers on YouTube.

If you are brand new to YouTube, than you already know the importance and the value of getting those first 100 subscribers.

Those first 100 subscribers will be your audience that will receive the content that you are releasing. From there, it will be a snowball effect. When you are a beginner to YouTube, you may find that nobody is watching your videos.

In many ways, it can be very discouraging because you feel like nobody is acknowledging you.

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However, once you go through this initial slow phase, and you receive those first 100 subscribers, than for every video that you release, people will automatically watch those videos. In turn, this will result in your YouTube channel receiving more views, likes, comments, and overall engagement.

It will help those videos rank, which will give you more exposure and a higher ranking on YouTube. YouTube has a viral effect.  YouTube will promote whatever is popular, which in turn will get you more subscribers and will grow your channel.

It’s important to realize that with anything that is brand new, it is always going to be slow and challenging at first. Unfortunately, this is where most people give up. If you can get passed the phase of creating content and videos, and stick with it, than I can promise you that you will get those 100 subscribers and grow from there.

YouTube Strategies 

Be Consistent

Make sure that you are consistent with publishing content. You can’t put out one video and then never publish again. That won’t give anybody a reason to subscribe to you. You need to make sure that you can commit to a schedule. I would recommend publishing once a week, at minimum.

I like to record and create a bunch of videos in bulk that I can then release over several weeks. My suggestion to you would be to create a lot of keywords around certain keywords that people are searching for in YouTube, and then publish videos in bulk, right away.

YouTube is the second biggest search engine, behind Google. People find videos by searching for it in the search bar, around whatever topic that they are interested in.

Depending on the niche or market that you are in, you want to identify all the keywords that people are searching for, related to the topic that you want to build your YouTube channel around. Research as much as you can. Go to the search bar and type in “how to”. You will get a list of suggestions that will complete that sentence.

Once you’ve built an audience from that, then you don’t have to worry so much about keywords because you will have an audience that you can tailor your content to.

Optimize Your Content

It’s important to know how to optimize your videos for keywords when people search for them. Before you publish a video, make sure that the file name for the video is that keyword phrase. If it’s ‘how to lose fat’, you want to make sure the file name is howtolosefat.org. That will help you rank for that keyword in YouTube.

Initially, you are just throwing stuff against the wall and seeing what sticks. Certain videos will start getting views and attracting people to you, resulting in the gradual growth of your YouTube channel. In the beginning stages of your YouTube channel you can experiment with new things.

However, once you have a massive following of subscribers they will expect a certain standard of quality, and you can’t venture too far from that. If you do something totally different, you will lose engagement and followers.

Ask People to Subscribe

Creating content and videos is not enough. The best way to get subscribers is to ask people to subscribe at the end of your video. Each video should be valuable to the consumer. If you put out good content publish videos that are interesting, than at the end of the video you need to have a ‘call to action’.

A ‘call to action' guides and directs people to the next step, which may be subscribing to your channel. You could say to them, “If you enjoyed this video, than click the like button and subscribe for more”, or “Leave a comment and let me know what you thought”. If they enjoyed the content, they will subscribe.

If you can have an annotation that pops up, that will help increase your following as well. If you are taking these steps and people still aren’t subscribing, then that is telling me that your content isn’t high quality enough.

Add Value

Tony Robbins once said, “If you add the value, you will become the brand”. I have built up my YouTube channel by focusing on serving and adding values to others. In turn, my needs have been met simultaneously, and my brand has become a massive success.

If you make your focus about contribution and making a difference, you will become significant in the process. Once you get that first 100 subscribers, the snowball effect will take over. In my business, I now receive 10,000 new subscribers/month.

Keep in mind that I have spent the last five years consistently providing my followers with quality content. Be consistent, focus on adding massive value, and watch your YouTube channel grow exponentially.

Video transcript

What's up, everyone! This is Stefan from ProjectLifeMastery.com and in this video, I'm going to share with you how to get your first 100 subscribers on YouTube.  If you are brand new to YouTube, or you are first starting out with your YouTube channel, then obviously you know the importance and value of getting those first 100 subscribers.  That will be your audience that will receive the videos and the content that you are releasing.  It becomes a snowball effect.

When you are first starting out it's tough, because you are putting out videos and nobody is watching them.  Nobody cares. In many ways, it can be very discouraging because you are like, “Man, I'm putting in all this work and nobody cares”.  What happens is that, once you get those first 100 subscribers and you go through that initial phase where it's slow, then there is a snowball effect that happens.  Then, for every video that you release, automatically, you are going to have people that will watch those videos, which will then get you views, comments, likes, and engagement.  In turn, that will help those videos rank and get you more exposure on YouTube, because YouTube has a viral effect.

Be consistent with publishing content

YouTube will promote whatever is popular and has the highest engagement, which, in turn, is going to get you even more subscribers and help you build up your YouTube channel.  It's important to understand that going in. It's important to understand that, with anything new, it's always going to be the hardest and the slowest at the beginning.  Unfortunately, that's where most people give up.

If you can get past that phase at the beginning of creating content, stick with it, and be consistent, then I can promise you that you will get those 100 subscribers and be able to grow from there.  Now, the first strategy and principle that I want to share with you which is really, really important, is making sure that you're consistent with publishing content. You have to be consistent with your videos. You can't just put out a video once and then forget about it for a few months and then publish again.

The reason why someone is going to subscribe to you is because they want to be notified and stay up to date with the latest videos that you are publishing on a very consistent basis. You've got to make sure that you can commit to a certain schedule and a certain level of consistency, whether that's once a week, once every two weeks, once every three days, maybe every day, or maybe it's three times a day.  Whatever it is that you want to do.

I would recommend once a week, at minimum, because if you wait longer than that, then people will forget about you.  I would say at least once a week, commit to it and, if it does help, one thing that has worked for me is I like to record and create a bunch of my videos in bulk. I've got the cameras set up.  The mic set up. I've got the lighting. Everything is looking good and I'm in that flow state.  I'm going to record five videos today that I can then release over several days or even several weeks.

If I was starting all over again…

I found that to be important, because there might be times where it is hard to keep up with the schedule.  Maybe you get sick, maybe you are traveling, maybe something happens. You want to make sure that you can schedule things and have them lined up in a queue so that you are consistent with that schedule.  One tip that I would give you, and this is what I would personally do if I was starting all over again, and I wanted to build up and accelerate this process, is I would create a lot of videos around certain keywords that people are searching for on YouTube and then just publish them, en masse, right away.

You have got to understand that YouTube is a search engine.  It's the number two search engine in the world, behind Google. People come to YouTube, and one of the ways that they find videos is they search for it in the search bar that's above this video. They type in the keyword around whatever topic or genre that they are interested in. They are going to type in the keyword and they are going to look through the search results.

Whatever comes up, they are going to click on things, based on the thumbnail, the title, description, the views, etc.  When you're first starting out, depending on the topic, the niche, the genre, and the market that you are in with your YouTube channel, you are going to want to identify what all the keywords are that people are searching for, or at least the most popular ones, related to the topic that you want to build your YouTube channel around. You want to make a list of them and research as much as you can.

One of the simplest ways of doing that is to go to the search bar and type in the beginnings of a keyword. Type in “how to”.  If you do that, what's going to happen is you will get a list of suggestions that will complete that sentence. It might be “how to lose weight,” “how to,” I don't know, “how to make a video,” who knows what”, but it will suggest keywords that people are searching for on YouTube that are popular. If you type in “how to make” or “how to do,” then it will give you another list.

Always  create content based on what people want

If you type in “how to lose weight,” it will suggest to you how to lose weight fast, how to lose weight naturally, whatever people are searching for related to that topic. It's very important to understand that these are keywords that people are searching for. In creating content, especially at the beginning, you have to create content based on what people want and what they are searching for. If you just think, “You know what, I'm just going to create whatever it is that I want on YouTube,” then, of course, no one's going to care about that.

They are not going to find your content and be able to consume it. You've got to optimize your content based on the keywords that people are searching for, so that you can attract them and then, once you've built an audience from that, a list of subscribers, then you don't have to worry as much about keywords because you have an audience that you can tailor your content to.  You will know what they want from you, and will know what is relevant to them.

They are going to ask you questions and ask for you to create content.  Once you have subscribers, the content creation process becomes a lot easier.  When you are brand new, get that list of keywords.  Do some research on YouTube. Look at the other channels that you might be following that are relevant or similar to the channel that you want to create. Look at their most popular videos.

That will give you ideas of what people want as well, and then, when you create your videos, you have a whole list of ideas.  Record a bunch of videos in a day, maybe five or ten, or record a bunch in a week, related to those different topics.  You want to create your own unique and original content.  You will then have a bunch of videos that you can publish.

How to optimize your videos

It's really important to know how to optimize your videos for the keywords that people search for.  Before you publish the video, make sure that the filename or the video file is that keyword phrase. If it's ‘how to lose fat', you want to make sure that the filename of the video is howtolosefat.mp4 or .mov, or whatever the video file extension is. That will help you rank for that keyword in YouTube.  When you upload the video, make sure that you've got the title on it, and that you optimize the title for that keyword.

You want to make sure that the keyword is in the description of the YouTube video. Optimize the tags for it.  You could transcribe it. There are other things that you can do to better optimize your videos and whatnot.  Initially, you are basically throwing shit against the wall to see what sticks.  If you can publish a bunch of videos in your first week, great.  The more, the better.  From there, certain ones are going to hit more traction than others.

Certain ones will start getting views and start attracting people to you, and that's going to lead to help you grow your YouTube channel. Now, the reason why it's important to do that at the beginning is that, at the beginning stages, you have an advantage of starting a YouTube channel because you can experiment, try different things, and it doesn't matter.

There is no consequence with that. What's going to happen is, once you get 100, 1,000, 10,000, 100,000 subscribers, you are going to have an audience of people that are going to watch every single video that you put out. They are going to be notified. They are going to see all of your newest content. When you have followers, you can't experiment as much. There's not as much that you can really do, because you have an audience that expects a certain standard of quality or certain topic, and you can't venture too far from that.  If you go way off and do something totally different, than you are going to lose engagement and a lot of the followers are not going to continue watching you.

The strategy to accelerate things so much faster

At the beginning stages, you have that advantage to try so many different things, and to put out tons of different videos and then build it up.  Then, once you have those 100 or more subscribers, then you've got to make sure that you are targeting and listening to what they want and giving them more of that.  If you actually do that strategy, it's going to work. Trust me. It's going to help you accelerate things so much faster.

Just record a bunch of videos and put them out, and if you could do more than that, great.  Make sure that they are optimized for those keywords. That's a really powerful tip if you actually utilize it. Now, of course, creating content and videos is not enough. That can help you get views, but that's not a guarantee to get you subscribers. The best way to get subscribers is to ask for it. Ask people to subscribe at the end of your video, or even throughout the video as well.

Each video that you put out should be valuable to somebody that is consuming it. It should be something that people are better off for having consumed in their life. You don't want to waste people's time.  You want to make sure your content is really, really good. If you put out good content and videos that are interesting or funny, or whatever it is that people want in the niche that you are in, then at the end of the video, you've always got to have what is called the “call to action.”

You always have to give people the next step, because a lot of people that watch your videos , and that consume your content will be like, “Wow, this is awesome. This is really valuable. This is really entertaining. This is really funny.  Now what?”  You almost have to guide people and direct them to the next step, and that might be subscribing to your channel. There are other things that you can do as well, if you want to monetize things and direct people to different things that could help them more, but if someone received value and benefit from your video, then you want to tell them to subscribe for more.

Ask people to subscribe at the end of your video

‘You want to encourage them to do so, so, at the end of the video, say to your audience, “Hey, listen, if you enjoyed this video, then subscribe for more. There's a button to subscribe. There will be an annotation that will pop up here, or there will be a link in the description. Subscribe for this, to this YouTube channel, so that you can receive more videos that are like this that can help you,”  or whatever it might be.  Just ask for it. You've got to have that call to action at the end of your videos. You've got to direct people in that way.

I would recommend having an annotation that pops up; that annotation could have your subscribe link as well. There's actually an annotation specifically for that.  You've really got to direct people and tell them what you want them to do. Say, “You know wha, if you enjoyed this, like the video. Hit the thumbs-up.  Leave a comment. I'd love to hear what you think about this,” or “Here's a question that I have for you. I want to hear what you think. Leave a comment below”.   Ask them. Ask your viewers to subscribe, if they want more.

What will happen is that, if they enjoyed the videos and they enjoyed the content that you are putting out, they will subscribe. If you are doing all of this that I mentioned and you are still not getting subscribers, then that tells me that the content and the videos that you are putting out aren't as high quality as they need to be. What I mean by that, is not necessarily in terms of the video quality, but the content that's in the video.

You've really got to make sure that the content is good, that it is what people want.  If it is, then they will subscribe, they will comment, they will like, they will want to know more, and they will follow you for more. You've really got to make sure that your content is good. You've got to make sure that you're improving your content as time goes on, and really try to add value to people in the best way possible. If you can do that, sure enough, you will be able to build up your channel, just by focusing on others. It's less about focusing on yourself and what you want.

Build up your channel by focusing on their needs

It's about focusing on serving others. If you can serve others in that way, and put their needs above your own, then your needs will be met simultaneously. That's what I found, is that, if you make your focus on contributing and making a difference, then you will become significant in the process, as opposed to others, who just create content or videos that are all about them.  They are not really focused on serving and so, sure enough, that doesn't resonate as much with people.

Focus on the survey. Focus on creating quality videos and content that people want, and watch what will happen. You will get subscribers. People will like it and it will start to grow from there. Once you get that first 100, that first 1,000 subscribers, again, the snowball effect takes over. It's really going to help you grow and build your channel. It takes time.  It's taken almost five years to get to where I'm at and it's just now that its exploding like crazy.  I have nearly 10,000 subscribers a month, which is pretty awesome right now, and all within this last year.

It's really blown up. Year after year, when you are consistent.  Again, the beginning is slow, but be consistent with it and it will blow up. I don't want to make this video too long, but, hopefully, you guys enjoyed it.  I practice what I preach.  If you did enjoy this video, hit the “thumbs up”.  Leave a comment. I would love to hear what you think. Of course, subscribe for more videos like this.

That's it for this video, guys. Thank you so much for watching. I'll see you again soon. Take care