I just returned from Tony Robbins Business Mastery seminar in Las Vegas, and I want to share with you my review of the insights and lessons that I learned from the seminar.
Business Mastery is a 5-day immersive program where you are in a room of 2,000+ business owners, from over 50 different countries, who are learning how to take their business to the next level.
Guest speakers at the seminar included, Peter Diamindis, Jay Abraham, Keith Cunningham, David Meerman Scott, Scott Harris, to name a few.
Tony Robbins has influenced millions of peoples’ lives, including my own. I first discovered Tony when I was 17 years old and over the years I've attended his events Unleash The Power Within, Date With Destiny and Leadership Academy.
His powerful tools and principles have helped to elevate me to the next level of success, both in my personal and professional life.
He has an incredible gift, in that he is able to give people what they want AND need.
Watch the video below to learn more about my experience and review of Tony Robbins Business Mastery.
Watch the video below:
FULL DISCLOSURE: Since I did this video, I was actually contacted by the Tony Robbins team to partner with them in their affiliate program, as well as to offer my subscribers a $20 off site-wide coupon on orders over $100. So if you want to purchase any Tony Robbins programs or products, CLICK HERE and use the coupon code MASTERY on checkout to save $20. Please note that I am now an “affiliate” for Tony Robbins and benefit financially if you decide to purchase through my link.
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In his Business Mastery seminar, Tony Robbins teaches that there are 7 forces of business mastery, which are designed to help businesses avoid failure by constantly evolving, improving and adding value.
These 7 Forces of Business Mastery are listed below:
#1 Create an effective business map.
You need to understand your business, what business that you are really in, what business that you need to be in, who your customer/client is, and who your customer/client really needs to be.
Furthermore, it’s important to identify who you are in you your business and what your nature is. Tony Robbins describes three types of people:
We all have a certain nature that we resonate with more. When you are starting a business, everyone starts as an entrepreneur and develops skills in those areas.
However, keep in mind that if you are an entrepreneur in your business, but it is not in alignment with your true nature, you will not be successful.
For example, my nature is as an artist and a skilled producer. I love creating and helping people. I love adding massive value. This is my mission and my passion. It doesn’t feel like work.
I also have entrepreneurial skills, but that isn’t my nature. I'm capable of it, but it's not who I am.
When you are first starting out, you may not know who you are, but you need to narrow down what part of your business that you love the most, and then go and find someone that you can partner with who can support you in areas where you aren’t the strongest.
#2 Strategic innovation.
Peter Drucker believed that business is about innovation and marketing.
You have to constantly innovate in a strategic way. You have to fall in love with your customer, not your product.
The reality is that products eventually become irrelevant. However, if you fall in love with your customer, you will always improve your products so that you can continue to add value.
#3 World-class marketing and product promises.
Marketing is always being able to find a way to get your product out there – sell, promote and reach a mass amount of people, and that is a process that you have to continuously improve.
You can't have the same marketing message. You need to adapt with the trends, as they evolve. The companies that don’t adapt get left behind.
#4 Sales mastery systems.
Have a strong sales system is imperative to the success of your business.
#5 Financial and legal analysis.
You need to understand the finances of your business, and be able to anticipate changes. Anticipation is power.
#6 Optimize your people and processes.
Optimize the processes, marketing and innovation of your business so that you can scale up and grow.
#7 Create raving fans and culture
Add more value than anyone else, and pride yourself on it.
In doing so, you will find people that are so passionate about you and your brand, that they end up being a customer for life.
For example, people love Apple. That is the power of raving fans. They identify with their brand, which proves that people buy feelings, not products.
The reality is that 80% of success is our mindset, and 20% are the mechanics.
Your chokehold is always your mind – the limiting beliefs, inner conflicts, fears, and doubts that you carry. These are the things that are holding you back from success.
The ultimate emotion in a business that creates success is resourcefulness – you need to cultivate this.
Business is for gladiators, who break through walls, jump over hurdles, and always find a way to achieve success.
Ask yourself – what are the limitations that are holding you back? Identify those beliefs and master your psychology.
Tony Robbins’ late mentor, Jim Rohn, once said, “Formal education will make you a living; self-education will make you a fortune.”
If you have the opportunity to attend one of Tony Robbins’ seminars, I highly recommend you go. It will change your life and your business for the better.
After having attended Unleash The Power Within several times, Date With Destiny and Leadership Academy, I would say that Tony Robbins Business Mastery is one of my favorite and best seminars I've attended.
Please leave a comment below or let me know any questions you have. I'd love to hear what you think!
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